Mattel sharing its toys with THQ

THQ and Mattel have entered a multi-year partnership that will see the toy company's most popular franchises developed as games for consoles, computers and portable devices.

Announced today, the deal gives THQ the keys to Mattel's toy chest which includes access to classic brands such as Barbie, Hot Wheels, Masters of the Universe and Polly Pocket. It also kicks off what is likely to be a slew of Mattel branded content for THQ's uDraw GameTablet.

Above: I have the power!! (to expand THQ's consumer base!!)

Extolling the many (lucrative) benefits to its union with Mattel in a press release, THQ’s Executive Vice President of Kids, Family and Casual Games Martin Good stated,  “As we have shown with the combination of uDraw and Pictionary, there is enormous potential for the strategic relationship between THQ and Mattel. Through video games, we can build on some of the most famous and classic toy properties in the world, as well as unlock the entertainment potential of the newest creations from Mattel.”

UFC He-Man? Extreme Beach Volleyball Barbie? Polly Pocket Kart Racer? The possibilities are endless, although THQ is likely to play it PG as they've done in the past with other family-friendly properties such as Spongebob Square Pants, Scooby Doo and Nickelodeon branded fare. Still... Saints Row: Eternia? I'm just putting it out there... 

Jan 5, 2011

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  • Japanaman - January 6, 2011 3:12 p.m.

    Oh geez. I can see it now. He-Man for PS3 using the Move controller. To power up during gameplay, raise your hand and repeat "I HAVE THE POOOOOWWWWWWWWWWEEEEEEEEEEERRRRRRR!!!!!!!"
  • DeFade - January 5, 2011 11:39 p.m.

    He-man mmo inc
  • NightCrawler_358 - January 5, 2011 9:28 p.m.

    Aw come on! I wanted to make an i have the power joke. Anyway i'd like more games from Hasbro.
  • ExcessGiraffe - January 5, 2011 7:44 p.m.

    I am going to make a snap judgement here and predict the future: Every single game that comes out of this partnership is going to suck.
  • BadLadJon - January 5, 2011 7:22 p.m.

    lol i remember making He-man in smackdown vs raw once xD my best fighter

Showing 1-5 of 5 comments

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