Mass Effect 3 Ending Controversy, Day 22: Cupcakes for everyone, because Mass Effect? [UPDATED]

A cadre of Mass Effect fans are still steamed about the third game's ending – but have chosen to express their dissatisfaction in a sweet, friendly sort of way. What's sweeter and friendlier than a delicious cupcake? Obviously, 402 cupcakes. And is delivering such a heaping helping of sweet treats to someone's office a good way of punishing them for a perceived oversight? Let's keep an eye on Bioware to find out.

Having had their efforts to change Mass Effect 3's ending for charity stymied, slighted fans decided to send a kindness-bomb directly to the source. The result, reports Game Informer, is a funding drive for over $1000 worth of cupcakes, to be delivered to Bioware's door. “This is our way, as fans, to drive our message home, but in a (literally) sweet way,” explains the protest's page: “In this case, the cake is NOT a lie!” Come on, you didn't seriously expect this to come off without at least one such reference, did you?

Above: See? This real thing is really happening

The cakes will be colored red, green or blue, and frosted with the letters A, B or C – to emphasize that the choice between three fairly similar things is not a fair thing to give someone. Except, of course, if you're giving them a cupcake either way, in which case you're actually being quite considerate? The metaphor sort of breaks down if you examine it up close – but look, we're not complaining.

In fact, we want in on this action. Let's give this a shot: Namco is about to release Bionic Commando 5, Shigeru Miyamoto has been replaced by a team of robots, and Notch has just bought Electronic Arts. There – now if you're unhappy with our performance as games journalists, can we have some cupcakes too, please?

[UPDATE: Bioware's received the cupcakes and passed them on to a local youth shelter (Mass Effect 3 update: Cupcakes for hungry kids). Kudos to ME3 fans for buying starving kids such a generous treat. Nobody sent GamesRadar any cupcakes.]


  • tiben36 - March 27, 2012 6:05 p.m.

    the fund was raised by the employes because it was COD
  • OD-Apache - March 27, 2012 6:31 p.m.

    I love how we raised $80,000 in a week for charity. I love how we raised over $1,000 dollars in a day to send those who wronged us delicious treats. I love how the majority of this group is just a bunch of pleasant motherfuckers who we're gathered out of anger and confusion and turned that energy into something positive, with other goals of helping the world in any sort of way. This is awesome, suck it haters.
  • Tom_Goulter - March 27, 2012 8:21 p.m.

    Spoken like a truly pleasant motherfucker.
  • samsneeze - March 27, 2012 6:37 p.m.

    I love how people are still acting like this is the first time a video game company has lied about their game. GR if I had the money and cared enough and was actually friends with you guys, I'd definitely send you cupcakes. Possibly.
  • Pwnz0r3d - March 27, 2012 7:27 p.m.

    The thing is, this IS the first time people legitimately cared about whether or not their company lied. Prince of Persia had the SAME EXACT problem; open ended ending that answered no questions, then EA released a $10 epilogue to end the game. No one cared enough about that game to cry foul en masse over it. Its horrible business practice, yes, but doing that to games that people generally don't care about won't bring about protests. It should have, that way there wouldn't be this issue, but that game didn't sink into an entire generation of players like those that have been there since Mass Effect 1 was released 4 years ago. This isn't about entitlement, I'm not angry that Shepard died or became "assimilated" or became some "organic AI," because if that's what my actions gave me, then okay. So be it. However, I am angry that those decisions only factored in which one of the three wouldn't be there to choose, and that's it. I could save right before that decision, pick a color, then reload the save and pick a different ending. That's not what the series was about. Also, upon seeing videos of the DLC, it also really pisses me off. They assured us that the Prothean wasn't a major player in the story, when in fact, his wisdom is what guides Shepard into making his decisions to save the galaxy. They cut out a major supporting character, just so you can unlock a few bits of code for $10.
  • samsneeze - March 27, 2012 7:55 p.m.

    I honestly don't care about people's reasons anymore since none of them really matter in the grand scheme of things. None of the complaints about the ending are important. The main and only problem is that a lot of people who play video games aren't as smart as they believe themselves to be. The answer to the problem is simple: Don't buy it. If you don't like where things are going don't buy the DLC. It's the only real way to stop this stuff from happening. Oh, but there are going to be idiots who buy it anyway. The same people who say things like "You babies should be glad they even decided to give you an ending!" The over compensating DLC apologists are getting stronger and game companies are loving every minute of it. This is why I agreed with Dave's article telling people to leave the ending to Mass Effect 3 alone. Only more problems can arise for future consumers if this takes place no matter what kind of "solution" we are given now.
  • ParagonT - March 29, 2012 1:35 p.m.

    "I honestly don't care about people's reasons anymore since none of them really matter in the grand scheme of things. None of the complaints about the ending are important. The main and only problem is that a lot of people who play video games aren't as smart as they believe themselves to be."- I think it's a bit weird to state this^, then to also state this: "This is why I agreed with Dave's article telling people to leave the ending to Mass Effect 3 alone. Only more problems can arise for future consumers if this takes place no matter what kind of "solution" we are given now." Note: "I honestly don't care about people's reasons anymore since none of them really matter in the grand scheme of things." ...Then why mention your reasoning? Also, the complaints do matter for accountability of the companies advertising. I doubt any problems will arise for any of the "solutions" now, that's pretty much of a opinionated statement.
  • samsneeze - March 29, 2012 1:48 p.m.

    Let me clarify, I don't care about people's reasons for disliking the ending. That's not a big deal at all. I said agree with Dave because I think looking at things from the outside and how something like this is going to effect the industry. I'm not completely tossing out everything, just the stuff that isn't important. Problems now? Probably not. Problems later? Yes. Why? Because companies are going to realize that it's alright to sell incomplete games and completely screw consumers over. It'd be idiotic for them not to take advantage of this. And when we look back the "Mass Effect 3 Controversy" will be looked at as one of the contributing factors.
  • ParagonT - March 29, 2012 1:28 p.m.

    I don't think it really matters if it's the first time, it still doesn't make it right.
  • samsneeze - March 29, 2012 1:36 p.m.

    That's the point. The main thing that bothers me is that people are acting like it only effects Mass Effect 3. They are all terribly mistaken. If you want people to take this seriously, take it up with the entire industry not just one company otherwise people are just going to think you guys are a bunch of butthurt fans and absolutely nothing is going to come of it except more DLC endings sold separately from the retail product.
  • ParagonT - March 31, 2012 7:42 a.m.

    They can think what they wish, but it's very improbable that anything will be accomplished by expanding across the board. One company at a time my friend, one company at a time. Slow and steady, setting examples, then raising hell.
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  • Rainbow-Carnage - March 27, 2012 7:20 p.m.

    Meanwhile in Somalia....
  • samsneeze - March 27, 2012 7:33 p.m.

    Shit is going down, but who cares? This game didn't satisfy me and I'm pissed! I'll be honest, I cared at first, but I quickly stopped and felt a lot better for it. My solution? I'm going to take Mass Effect 3 for what it was: A good action movie that has a third rate plot. I'm not paying for a game's real ending. Fuck that noise.
  • Redeater - March 27, 2012 7:46 p.m.

    Considering Bioware released a stat that said only about 50% of people finished Mass Effect 2 I don't think a lot of people should be talking. When you have poured over a hundred hours into a series and spent about 10-15 hours of the last game just doing small sidequests to build up your force then you can talk. I don't hate a sad/bad ending. I actually like the thought of damn near complete annihilation. I just hate that I could have blazed through that game in less then half the time and moved on.
  • Rub3z - March 27, 2012 7:55 p.m.

    Betcha anything those cupcakes are poisoned or laced with powerful laxatives or something. People who get as mad as this group did over a videogame ending aren't the kind of people to just send those that pissed them off a batch of untainted cupcakes. They had to have at least put boogers or spit in them. Maybe this is a pessimistic thing for me to say, but... honestly. Have you seen how incensed these people have gotten over this issue? If you were that angry, wouldn't you feel the same way, if your first thought would be to send the person cupcakes? In all probability, they're probably not spiked with bad stuff, because that's just an ugly lawsuit waiting to happen; but you never know... anger can make people do stupid things. I'm just saying I won't be surprised if it turns out those cupcakes start making the Bioware staff throw up everywhere or have bad gas or terrible diarrhea. I wouldn't eat them, delicious as such sugary morsels would appear...
  • phoenix_wings - March 27, 2012 8:51 p.m.

    I don't think there's any special instructions to the bakers to add arsenic to the cupcakes. Unless Fuss Cupcakes 'does' that sort of thing. If so, I might just have found myself a new bakery.
  • BladedFalcon - March 27, 2012 10 p.m.

    Considering their first action was to start a fundraiser for a charity... No, I don't really think those cupcakes would be tainted in any way or form. Specially because their message and attack is pretty clear in the form of the colored options and such. It's easy to forget, but anger doesn't always translate into destructive actions.
  • goullet - March 28, 2012 10:37 a.m.

    i doubt a cupcake company (whos making and delivering them) would professionally have that much grief over this or want that kind of attention. but that would be an awesome reality. a corporate food fight... bam
  • ParagonT - March 29, 2012 1:25 p.m.

    Sometimes its better to think the better of people until proven else-wise. They did donate to a charity, and although they may not be happy about the ending, does not mean they are going to be bastards about it.

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