Mass Effect 3 Ending Controversy, Day 22: Cupcakes for everyone, because Mass Effect? [UPDATED]

A cadre of Mass Effect fans are still steamed about the third game's ending – but have chosen to express their dissatisfaction in a sweet, friendly sort of way. What's sweeter and friendlier than a delicious cupcake? Obviously, 402 cupcakes. And is delivering such a heaping helping of sweet treats to someone's office a good way of punishing them for a perceived oversight? Let's keep an eye on Bioware to find out.

Having had their efforts to change Mass Effect 3's ending for charity stymied, slighted fans decided to send a kindness-bomb directly to the source. The result, reports Game Informer, is a funding drive for over $1000 worth of cupcakes, to be delivered to Bioware's door. “This is our way, as fans, to drive our message home, but in a (literally) sweet way,” explains the protest's page: “In this case, the cake is NOT a lie!” Come on, you didn't seriously expect this to come off without at least one such reference, did you?

Above: See? This real thing is really happening

The cakes will be colored red, green or blue, and frosted with the letters A, B or C – to emphasize that the choice between three fairly similar things is not a fair thing to give someone. Except, of course, if you're giving them a cupcake either way, in which case you're actually being quite considerate? The metaphor sort of breaks down if you examine it up close – but look, we're not complaining.

In fact, we want in on this action. Let's give this a shot: Namco is about to release Bionic Commando 5, Shigeru Miyamoto has been replaced by a team of robots, and Notch has just bought Electronic Arts. There – now if you're unhappy with our performance as games journalists, can we have some cupcakes too, please?

[UPDATE: Bioware's received the cupcakes and passed them on to a local youth shelter (Mass Effect 3 update: Cupcakes for hungry kids). Kudos to ME3 fans for buying starving kids such a generous treat. Nobody sent GamesRadar any cupcakes.]


  • ParagonT - April 1, 2012 12:50 p.m.

    Why are there so many people getting their panties in a twist over fucking cupcakes? God, there is a line that pretty much exists that separates valid arguments from bickering children. They gave them cupcakes, the cupcakes had a message, and now they are feeding hungry children's bellies, how can you argue about that? This isn't about who got the last laugh between Bioware and their fans. In the end the hungry children got their bellies full, the fans got their message across, and Bioware took credit where none was due, it's truly a good chain of events.
  • FlyinHawaiian13 - April 1, 2012 10:23 a.m.

    The endings suck, they're never going to fix them, I sold my game. It was that easy. I give up on this series and Bioware.
  • ChristopherDalley - March 31, 2012 12:29 p.m.

    Shut up. You both suck and neither of your arguments are coherent. BladedFalcon: you completely missed the point of his comment (maybe deliberately so for your own entertainment. I don't know): Blackmailing someone with a truckload of cupcakes, in the expectation that they will just break under your excessive 'kindness' IS a self-entitled, arrogant thing to do. You also try and belittle him and his argument, when in fact you are just as catty and pathetic as he is. The phrase 'bitch-fight' springs to mind. It would be funny if it weren't so sad. P.S. Bioware's response to this was pure classy! It kind of made the fans look stupid. After all, if they can get THIS riled up about a game ending, then they should really consider charity work. Classy class.
  • viberunner - March 31, 2012 2:47 p.m.

    Its a damned shame Bioware saved their being classy for a response to Cupcakegate instead of using some of that class in the Mass Effect 3 endings.
  • winner2 - March 29, 2012 4:57 a.m.

    That's a lot of cupcakes.
  • Drakan - March 28, 2012 12:22 p.m.

    That's the whole point of this message, the illusion of choice, just like the three endings. Simply brilliant.
  • GraphicRogue - March 28, 2012 11:38 a.m.

    They think they are being so clever about their idea, that it shows some illusion of choice where none existed yet they miss something quite obvious. Theres no difference between the cupcakes but their STILL CUPCAKES, their still delicious even if their all the same. Much like the game ending, it may not have the variety fans had anticipated but its still an amazing game with an actual ending. who is going to look at free boxes of bakery made cupcakes and be disappointed because their all the same flavor?
  • goullet - March 28, 2012 noon

    you sir must be a fatty. the cupcakes are a physically literal sarcastic not to mention insulting and a real life idealistic food fight move. the way you think means that the screen could have just gone black after the first five minutes of the last mission and you would be satisfied. this isnt about how delicious cupcakes are, fatty
  • JachAnen - March 28, 2012 1:13 p.m.

    He must be a fatty because of he likes cup cakes? Or because of your stupidity? I'll go with the latter, it makes more sense that you're a complete moron with no real argument or opinion with reference to GraphicRouge's post. Go find Waldo while we grown-ups discuss. I agree with GraphicRouge as i were not disappointet. The ending gave me more than the other 2 games, and this discussion actually makes me realise thar ME2's ending is actually the worst as your 2 choices is almost the same if your companions survive, it didn't have the feeling like when taking Saren down in ME1, or in this case, the epic feeling of choosing to either control or destroy the Reapers. I think most of you just don't want it to end, which is understandable, but i would rather see a sequel or spin-off than getting a change to the ending, be it in DLC or a whole game.
  • patbateman17 - March 28, 2012 6:35 a.m.

    And really, no one has mentioned the (presumably intentional) irony of the fact that the bakery is called "Fuss Cupcakes"?
  • BladedFalcon - March 28, 2012 8:43 a.m.

    I think it's probably because it was pretty evident and too easy of a joke to make? XD
  • patbateman17 - March 28, 2012 12:39 p.m.

    I = lowest common denominator :)
  • delphionic - March 28, 2012 2:39 a.m.

    The clever thing is they are also all the same flavour... maybe in reference to the endings?
  • patbateman17 - March 28, 2012 6:33 a.m.

    After reading your comment, the decision to send all "vanilla" cupcakes is brilliant. Good call.
  • Kevling - March 28, 2012 1:29 a.m.

    " chosen to express their dissatisfaction in a sweet, friendly sort of way. " By ordering $1000 of cupcakes as Cash On Delivery? No, that's not dickish at all.
  • mockraven - March 28, 2012 5:51 a.m.

    Either the fundraiser's hording the $1,000 or else Fuss Cupcakes is using the COD as a placeholder since the invoice was made before the fundraiser completed its $1,000-drive. I'm guessing it's just functioning as a placeholder so that they have it in their system and the fundraiser has proof of where the money's going. From the protest site linked within the article: "All contributions go directly into the account being used to pay Fuss Cupcakes. Due to the fact that the company does not have a direct paypal, payment must be made directly through credit card. Fuss Cupcakes can confirm that a formal order is already in place, and that a deposit has been made. [...]"
  • goullet - March 28, 2012 10:33 a.m.

    i didnt even know they still did that. that is dickish. they maybe coulda used some of that 70k thats been donated
  • IceBlueKirby - March 27, 2012 10:06 p.m.

    This isn't a bold form of protest, it's a bribe.
  • ParagonT - March 29, 2012 1:22 p.m.

    I'd take it lol.
  • onetimebuster - March 27, 2012 10:01 p.m.

    Ok this is getting creepy.

Showing 1-20 of 41 comments

Join the Discussion
Add a comment (HTML tags are not allowed.)
Characters remaining: 5000