Kevin Butler gets his own Sackboy in LittleBigPlanet Karting

Sony's unveiled a preorder bonus for LittleBigPlanet Karting: an add-on pack featuring the company's own ostensibly-fictional marketing VP, Kevin Butler, in adorable Sackboy form. The character, who's gained cult popularity as elaborate in-joke between Sony and its customers, will be available to early purchasers of Media Molecule's spinoff – bundled with his own executive golf kart, no less – when it's released later this year.

This is far from the first instance of a marketing mascot making the jump to in-game appearances: the PS3 version of Street Fighter X Tekken featured Japanese Sony mascots Toro and Kuro, and back in the day, logo-to-game crossovers like Titus the Fox were de rigueur for many companies wanting to establish the prestige of their brand. Who'd you like to see step from adverts into games next? We'd pay good money to throw down against Cousin Pete or any of his co-stars from our list of The Top 7 PR disasters.


  • archnite - April 19, 2012 7:46 a.m.

    Maybe Sony can throw all those insurance mascots into Title Fight when ever it decides to actually exist for an actual to the death match. There can be only one, there will be only one.
  • Kyo - April 19, 2012 7:22 a.m.

    He went from a random extra on tv sitcoms to one of the most famous people in pop culture haha Now he's in a game so to speak.. He deserves it though lol
  • archnite - April 19, 2012 7:49 a.m.

    Not to mention he headlined E3 a few years back, one of my favorite moments of E3.
  • Rub3z - April 18, 2012 11:13 p.m.

    It's the Week of Love now, isn't it? ... Why isn't there an article about how much there is to love about Kevin Butler? He's so awesome.
  • jmcgrotty - April 18, 2012 9:25 p.m.

    I know it doesn't really count as an advert, but I'd love to see Howard Phillips and Nestor show up. Yeah, I know that Howard Phillips wasn't really quite an advert, but really that is all that Nestor was. Just was pimping games.
  • jmcgrotty - April 18, 2012 9:26 p.m.

    (love not being able to edit my comments) Before it is pointed out, I know that Nestor was referenced in games before.
  • J-Fid - April 18, 2012 6:37 p.m.

    Kevin Butler is one of the greatest marketing spokespersons ever. His commercials are the kind of commercials that I always stop and watch whenever on. Great idea, Sony.
  • BladedFalcon - April 18, 2012 6:14 p.m.

    *Laughs* that's a cool idea XD But yeah... problem is, where the hell is the KB??? bring him out Dammit! Sony, he was one of your best advertisement assets, something you sorely lack. Y U no use eeet?
  • BobsYurUncle - April 18, 2012 5:53 p.m.

    That's probably the best pre order incentive I've ever seen. I miss KB, haven't seen him in a while.

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