Japanese FIFA party: Kicking is the link! Oh, wait...

OK. FIFA World Cup 2010 South Africa is a football game. You know, soccer, with a ball, a pitch, some goals, 22 men and some corner flags. How would you launch that game if you were the PR guy/gal responsible for it?

Maybe try to get Wayne Rooney or Cristiano Ronaldo to show up? Becks isn't going to the World Cup, but he'd still be a massive coup if you could persuade him to come along in exchange for a few readies.

Justin Towell

Justin was a GamesRadar staffer for 10 years but is now a freelancer, musician and videographer. He's big on retro, Sega and racing games (especially retro Sega racing games) and currently also writes for Play Magazine, Traxion.gg, PC Gamer and TopTenReviews, as well as running his own YouTube channel. Having learned to love all platforms equally after Sega left the hardware industry (sniff), his favourite games include Christmas NiGHTS into Dreams, Zelda BotW, Sea of Thieves, Sega Rally Championship and Treasure Island Dizzy.