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Gears of War 3 pushed to Fall 2011, seasonal seesaw with Halo continues

In a rather brisk message this morning, Microsoft and Epic Games announced they were delaying the much-anticipated Gears of War 3 until Fall 2011. Doesn't come as much of a surprise to us, as the 360 has repeatedly depended on Gears and Halo for strong holiday showings. Consider: 2006 (Gears) 2007 (Halo 3) 2008 (Gears 2) 2009 (ODST) 2010 (Reach). That's a predictable pattern if we've ever seen one.

Firing Gears 3 off in Spring 2011 (as originally planned) means something equally strong would be required for the fall. Considering the move, it sounds to us like Microsoft  preferred to have Gears fill the fall slot and let spring be home to something else. Both parties say the move has nothing to do with the quality or status of the game, just a desire to have Gears 3 hold the top spot for the holiday 2011 push.


Above: Better put on a coat guys - you're needed in November

The move also helps separate Gears from Epic's other beefy man shooter, Bulletstorm. Previously they were slated to come out quite close to each other, with Bulletstorm hitting first in February and Gears following sometime in the "spring" area. The shift actually gives us all a bit of breathing room (hey, sorry if we can only take so much dude-bro violence in a fiscal quarter). So while part of us laments the loss of a sure-to-be-excellent co-op shooter experience, we can deal with waiting just a bit longer to recieve an even stronger package in the fall.

The official statement, straight from Microsoft:

“Gears of War 3 promises to be the biggest entertainment launch of 2011. The teams at Microsoft Game Studios and Epic Games have done great work thus far readying the title for release in the Spring of 2011. However, we’ve elected to move the launch of Gears of War 3 until Fall 2011 to make it the marquee title for the holiday season.”

Oct 1, 2010

Topics

Microsoft

25 comments

  • Zeb364 - October 3, 2010 11:39 p.m.

    Jesus, so much bitching. It's really not a big deal. Sure I would have liked it earlier but with all the awesome releases early next year it would have just meant that I would have to miss something (or at least put it off) in order to play Gears. Now it's got its space and that's not an issue. Oh and yes, I realize by the time we get to fall 2011 we're almost guaranteed to have a whole slew of new good games to play right around Gears 3 but I'm operating on the facts we know right now.
  • Ronimator - October 3, 2010 4:51 p.m.

    awww man, was looking forward to that...oh well, back to halo: reach it is, gotta love that game :D
  • AGENTJORRRG - October 3, 2010 9:15 a.m.

    Money grubbers. Ah whatever, so long as the same doesn't happen for Brink. GO BRINK!
  • batmanboy11 - October 2, 2010 12:34 a.m.

    They should have said Fall 2011, from the begining, 'cause now I want it in April!
  • Doctalen - October 2, 2010 12:32 a.m.

    I enjoyed the Gears campaign. That's it, didn't love it nor hate it. That said I am annoyed that it is being delayed but I can get over it.
  • JADENkOTOR - October 1, 2010 8:21 p.m.

    I don't care... overrated
  • McSpudds - October 1, 2010 8:11 p.m.

    I'm looking forward to the new shotgun and beast mode.
  • FNG - October 1, 2010 7:11 p.m.

    I'm kinda happy about this, there are too many good games coming out.
  • batman5273 - October 1, 2010 5:50 p.m.

    What the fuck is this bullshit, Brett? I wake up to this news? Fuck Fuck Fuck! OK I am calmed down now. All I say is this, the Multiplayer better be perfect out of the box! They have a whole year compared GOW2 to make sure the multiplayer works. There also better be a theater mode like Halo. I understand the business side. That's why I was telling my friend that GOW2 was probably pushed too soon in 2008 because there was no blockbuster microsoft game for the holiday season. You know another game that was pushed to a later date? Batman Arkham Asylum. And we know how that turned out.
  • oneshotfinch - October 1, 2010 5:44 p.m.

    This is Brett's fault. BRETT FOR FUCKS SAKE
  • AlaskaGrown - October 1, 2010 5:35 p.m.

    Nightkind nailed it - let's hope they use the extra time to refine the online component; less lag and less time sitting in the fucking lobby waiting for teamates!
  • b1utm3ister - October 1, 2010 4:27 p.m.

    Who's the brunette?
  • yagirlfriendsfavoriterapper - October 1, 2010 3:58 p.m.

    Gears Of War 3 slips to fall 2011 (Is it the XBOX 360's swan song?) Well maybe Bioshock: Infinite will be the "swan song" for the 360, but Gears 3 being delayed falls in line with my idea of Microsoft unveiling a successor to the XBOX 360 at the next E3. Either way the extra development year will give it a much needed polish Gears 2 did not have. What do you think? Will Microsoft treat Gears 3 like Halo 2 and release a new console within six months after it's release? I.E. Halo 2 -- 2004 XBOX 360 -- 2005 I predict Halo -- Reach 2010 Gears 3 -- 2011 XBOX "720" -- 2012 Read more: http://boards.ign.com/gears_of_war/b8403/196315466/p5#ixzz117exbJ5W
  • nightkind - October 1, 2010 3:31 p.m.

    Yeah, that sucks. But then again, we as gamers should be used to the Triple A Delay. So it's moving from April to Sept-Dec, fine by me. Let Cliff and the team have more time to spend tweaking everything. Maybe even have a beta test around E3 to fix the netcode problems that have plagued the previous Gears games. As much as some people hate Halo games, Bungie has been smart. A multiplayer beta to stress test a few servers is never a bad thing. Giving the community a chance to find exploits months before release is good. It's long past time for other developers to learn from what Bungie has done right. The website, betas, game viewers, map editors, etc. All while maintaining what makes them unique. With everything that's coming this holiday and post holiday season, a delay isn't really a bad thing.
  • Lionzest7 - October 1, 2010 2:29 p.m.

    maybe they'll make gears 3 with better netcode, so it isn't completely host favored in multi like the first 2. Also they need to change the matchmaking system, preferred gears 1....
  • Bitchslapthehomeless - October 1, 2010 2:24 p.m.

    Still too much grey and browns...
  • kratos1302 - October 1, 2010 2:17 p.m.

    AS long as I still get to Play it a the upmost perfection, I'm ok with it
  • Redeater - October 1, 2010 2:04 p.m.

    .... what the hell are holding Marcus's pants together?? "The collective will of everyone in this room!" Sorry but seriously when did he start taking fashion tips from Freddy Mercury?
  • keefster - October 1, 2010 1:56 p.m.

    While I love halo and don't give two flying shits about gears, I still think its kinda of a kick to the balls of gears fans do delay the game for like 8 months just so they have it for the holiday, even if it will be ready for spring. Lame move. But like I said gears is not my cup of tea so whatever. If this is the case, though, why don't they just push fable 3 to fall 2012 for gods sake.
  • Ninjadmin - October 1, 2010 1:40 p.m.

    The Gears crew are showing waaaaaaayyyy too much skin. I feel quite ill.

Showing 1-20 of 25 comments

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