Facepalm photo of the day: HMV drops another fail-bomb in the games aisle, advertises non-existent console

So, not long after it was spotted advertising the same game at five different prices in the same shop, game-troubled high street retailer HMV has dropped another mortification bomb in the interactive entertainment aisle. This time? Advertising a rather special edition of the 3DS XL which doesn't actually exist. With pictures of the thing that doesn't actually exist.

This poster was spotted at the chain's Cardiff store, enticing shoppers to pop in and buy one:

Righty, the three unusual things you should notice about this special edition of the 3DS XL, which is apparently a Cardiff exclusive:

1. The 3DS XL does not have a second analogue stick. The Lord knows, we're all too fully aware of that.

2. It does not come with a bigger stylus.

3. The special 3DS XL that HMV Cardiff seems to be selling actually looks exactly like a standard 3DS. Which means that it looks nothing like a 3DS XL.

It's almost as if the store staff just threw "3DS XL" into Google, downloaded the first image they found, printed it off, and made a poster. In fact it's exactly like that, as the image above is just a Photoshop made up a while back by a disgruntled gamer, and long-since circulated online as an illustration of what he thought the 3DS XL should have been. Still, you can understand HMV sorting out their advertising like this. It's not like they have a huge raft of product specifications or press releases or direct contact with the manufacturer or piles of actual stock of the actual machine in the very building they work in to refer to. 

Totally understandable. Nothing to see here.


  • aaron-pan - July 21, 2012 1:17 a.m.

    You know whats funny? I would buy it.
  • TheBlueWolf22 - July 18, 2012 3:43 a.m.

    I'm with sam here, for a franchise as big as HMV this kind of thing really shouldn't be an issue. Even if they didn't get any pre-release information from Nintendo, or any marketing help from their head offices, then they should still have someone in the building who's industry-savvy enough to either know the details, or piece them together from the details released. Anyone who listens to the GRUK podcast has known this information for weeks, and its not our bloody job to know.
  • bash street kid - July 17, 2012 7:33 p.m.

    This is what happens when you keep outsourcing graphic design on the cheap. Tip of the iceberg.
  • Leathersoup - July 17, 2012 4:06 p.m.

    They don't actually say the Stylus is bigger. It just says different placement. Also the diagram shows a telescoping stylus as compared to the actual non-telescoping version that comes with the XL.
  • stu-lean - July 17, 2012 11:03 a.m.

    "it's not like they have a huge raft of product specifications, press releases.... Etc." Well, here's something you don't know, but actually we don't. Nintendo are playing this one relatively close to their chests in terms of pre-release info available to show to the buying public in store SO THEY DON'T HARM THEIR OWN SALES. Beginning of summer is a key time to sell and ship portable product, and Nintendo have spent a fair amount of advertising money on ensuring 3DS is front and centre in as many places as possible, pop into Oxforc Circus HMV and you'll see a massive Nintendo branded wall there which they paid for. It would be insane to issue lots and lots of pre-release info months in advance because it would devalue their own console in the eyes of people who may be in the market to buy one in the run up to holidays to keep little Timmy occupied during that long car/plane/ferry journey. Last thing Nintendo want is piles and piles of stock not selling because people see 'new model out soon!' and think to wait a bit, especially when they have spent a tonne of money trying to raise awareness of the regular 3DS not that long ago. Sure, they know what they are doing on this, and no doubt the XL model will be integrated into this marketing spend when it actually arrives. Our own official 3DS POS only turned up about a week ago, which features the proper thing, in full colour, with the proper tech specs and everything we already know. However, rather than deriding the hard work of the employees in store trying to just do something to attract pre-orders of consoles to better gauge HOW MANY THEY WILL ACTUALLY NEED ON THE DAY, perhaps you should instead shout at Nintendo for being rather last minute about the whole thing.
  • samsneeze - July 17, 2012 11:58 a.m.

    You don't have a huge raft, sure, but you should at least know better. I mean, they do have a sufficient supply of photos and videos of the damn thing. Trying to justify a photoshop lie is just a poor show. I mean, they had sense enough to put a second nub on the thing and claim it was ideal for left handed people, but not enough to make sure it was right? What the hell? "However, rather than deriding the hard work of the employees in store trying to just do something to attract pre-orders of consoles to better gauge HOW MANY THEY WILL ACTUALLY NEED ON THE DAY, perhaps you should instead shout at Nintendo for being rather last minute about the whole thing." Yes. How dare David call out a company for false advertising in order to make money. He should be ashamed!
  • KnowYourPokemon - July 17, 2012 3:05 p.m.

    They even had to make up their own percentage for screen size :P It's 90%, not 82 lol. Know how I found out this amazing information? Google.
  • stu-lean - July 18, 2012 3:49 a.m.

    Thing is, it's not HMV at fault here, it's one poor guy who works in the Cardiff store. It's like a bunch of kids pointing and laughing at that one kid in the playground football pitch because his parents couldn't afford proper Man U football kit so he got bought a fake one because it was cheaper and it was blatantly obvious that it was ripped off. Should he have gotten it right? Yes, not arguing that, I'm just saying this is what happens when the reality of winning at retail hits unavailability of POS to do it with. Plus, this guy probably made this thing weeks ago, only reason someone noticed is because they walked in that day and went 'hang on...' AFTER Nintendo had announced what the console looked like to the wider world. I'd also wager the monstrosity isn't up in his store anymore. Basically, for some stupid reason it's the current fashion to slag off HMV, I'm guessing it's because with GAME nearly dying so much piss was taken everyone got bored and moved on. However, screaming out baiting sensationalist headlines like the Daily Mail just makes you a bad journalist. What Dave should have done is investigate and see if the problem was more widespread throughout the company, not a one off photoshop made at home by a guy trying to be good at his job and falling short this one time.
  • Mooshon - July 17, 2012 11 a.m.

    Beautiful. A designer somewhere has gone very cold.

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