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EA's Peter Moore responds to second Worst Company poll

Electronic Arts has a good shot at "winning" the Worst Company in America poll by the Consumerist for the second year in a row, and Chief Operating Officer Peter Moore isn't waiting for the final round to respond. Moore recognized some of his company's errors in a blog post titled "We Can Do Better."

"Are we really the 'Worst Company in America?'" Moore asked. "I’ll be the first to admit that we’ve made plenty of mistakes. These include server shutdowns too early, games that didn’t meet expectations, missteps on new pricing models and most recently, severely fumbling the launch of SimCity. We owe gamers better performance than this."

Moore dismissed some of the other issues which have locked up the bracket in favor of EA; he maintains that SimCity's online requirement was not conceived as sneaky DRM, that Origin's 45 million registered users make it a viable competitor to Steam, and that EA's free-to-play games are a hit with their target audience.

"This is the same poll that last year judged us as worse than companies responsible for the biggest oil spill in history, the mortgage crisis, and bank bailouts that cost millions of taxpayer dollars. The complaints against us last year were our support of SOPA (not true), and that they didn’t like the ending to Mass Effect 3."

Electronic Arts gets no free pass for studio layoffs and aggravating schemes from us, but... c'mon, Internet. Again with this?

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14 comments

  • dcobs123 - April 9, 2013 1:39 p.m.

    While I don't think they are the worst company in America, it's good to know that that many gamers are vocal about their distaste for companies that are apathetic towards their customers.
  • clownferret - April 8, 2013 1:44 a.m.

    take away the FIFA & PGA license and EA are dead in the water.
  • CrashmanX - April 7, 2013 6:41 a.m.

    Well when people voted you as being even worse than those companies.... that might be saying something. Maybe it's time for EA to re-evaluate some things?
  • Lucky256 - April 6, 2013 2:05 p.m.

    I would like to direct people to the article written Chris Morran at The Consumerist if that's okay, mostly because they have put most of the things I would like to say better that I would ever be able to. But there's something I'd like to touch on, namely the lgbt topic. Because as I've seen it, the lgbt community is getting pretty sick of being used as a meatshield against criticism for EA. Even their forums are votebombing EA, not only the conservative websites. And please videogame journalists, don't start calling us entitled again. It's true they may not be the worst company in America, but it's the worst company in the business we care most about! Not to mention, EA is probably the only company to even react to receiving the Golden Poo. Bank of America? Walmart? Facebook? They - excuse my language - don't give shit about getting this trophy! - They know they're bad, they know people hate them, But guess what? They also know they are too big to be taken down, so they just keep rolling over people and harvesting that cash. Excuse my little rant, I just had to get that off my chest.
  • Bloodstorm - April 6, 2013 7:02 a.m.

    Is this worse company to work for in America, or just the worst (most evil, devious, etc) company in America? If it is the first one, then that could be legitimate, but the worst company in America without being narrowly focused on the video game industry, I think there are far worse.
  • SilentDark - April 6, 2013 2:18 a.m.

    So EA thinks it should get a free pass because they are "only" a videogame company, because they don't devastate the environment that their business practices are ok. No EA, treating your consumers with contempt is not ok, regardless of your business. You are the worst company in America because you have no respect for your customers, because when we have concerns or tell you something you don't want to hear your first reaction is to stick your fingers in your ears and go "lalala I'm not listening" until the complaints get so loud and so numerous that you have no choice but to climb down. Sim City was a disaster waiting to happen, but you ignored it, it happened the way anybody with any sense would have seen coming and your first reaction was to put a blanket ban on discussion and refuse refunds for those who had bought it as a digital download (how many of those people would buy a download copy of any of your games again?), so if getting voted the worst company for a second, third, tenth year in a row is what it takes for you to finally get the message, to finally have a good long hard look at how you conduct your business and why your customers despise you so much, then yeah, how ever long it takes, get it together and shape up or close your doors and let more competent companies take your spot.
  • shawksta - April 5, 2013 8:43 p.m.

    hehehehe, Yeah i know about this, people have been constantly linking the place to vote for EA, its funny because Last year they won and this year they are possibly getting it again and Simcity isnt helping
  • BladedFalcon - April 5, 2013 4:28 p.m.

    Yeah... I have been extremely vocal about my disapproval of EA lately, and I really think they are an extremely shitty company, heck, I've vowed to boycott them from now on. But even then, it's just a videogame Company, it's entertainment, they provide a non-vital service, it's not something that can actually devastate or affect people's lives like other super companies in other industries do. They they were voted already once, and even considered AGAIN is frankly, very stupid.
  • Letter11 - April 5, 2013 4:09 p.m.

    I have little love for Electronic Arts for a myriad of reasons, but even I think them earning the title of the worst company in America is ridiculous. Especially when it was a year that saw the infamous oil spill that rocked so many, and the resistance of the responsible party to pay damages for destroying people livelihoods. The fact that this is even happening again just further encourages the characterization that many of us are whiny, petulant children. Like Zuzu said, worst videogame company in America? Hell yes. Worst company in America? No way.
  • The_Fop - April 5, 2013 3:31 p.m.

    I think EA should be applauded. Big publishers want tied down, always online games so they don't get stung in the pre-paid market. They have proved, with the botched launch of Simcity, that always on DRM is NOT the way to go for the next gen. Talk about shooting yourself in the foot!
  • ZuzuPachulia - April 5, 2013 2:56 p.m.

    I do agree that they aren't the worst company in America. But they take the cake as worst video game company in America.
  • jaredp886 - April 5, 2013 2:03 p.m.

    They really don't deserve this title, almost all of the companies they are competing against are worse. But taking into fact that this is the easiest way for us gamers to be heard it is a good way to grab their attention. Hopefully they see it as a problem and take steps not win it again next year.
  • ParagonT - April 5, 2013 3:56 p.m.

    Pretty much spot on, its all about being heard.
  • MasterBP - April 5, 2013 10:25 p.m.

    This right here, if voting on an internet poll is all it takes for EA to get the memo that they have terrible business practices that have been hurting gaming and say they are going to step it up, why wouldn't people rush to claim them the kings of shit mountain?

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