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DICE: 'Other shooters are treading water' compared to Battlefield 3

Now that the Battlefield 3 hype tank is all greased up and prepped for combat, DICE is making its first offensive maneuvers. Alongside today's pre-order bonus announcement and the release of the first gameplay footage, which debuted the dev's impressive new iteration of the Frostbite engine, came a few choice quotes from senior members of DICE.

"We are gearing up for a fight and we’re here to win," said General Manager Karl Magnus Troedsson. "Where other shooters are treading water Battlefield 3 innovates. Frostbite 2 is a game-changer for shooter fans. We call it a next-generation engine for current-generation platforms."

"We wanted to create the most immersive and emotionally powerful Battlefield game ever and we needed new technology to deliver on our vision," added Executive Producer Patrick Bach. "Battlefield 3 preserves the franchise’s signature sandbox style and even brings back classic fan favourites like jets, going prone and 64-player multiplayer on PC."

We're looking forward to the colossal battles that'll ensue within Battlefield 3, but we're also anticipating what may be the climax of the war-genre battle between Activision and EA, which has been crescendoing more rapidly since the Infinity Ward debacle.

Activision is banking heavily on the continued success of Call of Duty, and the series keeps delivering - the last four games, beginning with Modern Warfare, have been madly successful. It surely expects the same from Modern Warfare 3.

EA, meanwhile, has continued to achieve success with the Battlefield series - if not CoD levels of success - and brought back the Medal of Honor franchise last year with results strong enough to warrant a sequel. If Battlefield 3 is as badass as it looks, Medal of Honor gets the improvements it needs, and Respawn Entertainment - the studio created by former-Infinity Ward members, which sports a publishing deal with EA - delivers something soon, the Call of Duty series' untouchable status may be breached with a vengeance.

Above: The Battlefield 3 gameplay teaser, which was released earlier today

Alright, alright, that's enough Battlefield 3 news for now, but don't expect EA and DICE to stay quiet for long. The hype tank is rolling, and it'll almost definitely roll through GDC, PAX, and E3 as we approach the game's fall 2011 release window. It should be fun to watch.

Feb 23, 2011

22 comments

  • e1337prodigy - February 25, 2011 8:16 p.m.

    love it. but can game companies really stop with all this limited edition 'pay extra for extra multiplayer points/maps/guns/skins etc' Just stick it in the game. there are programmers, map designers etc that make all this extra stuff yet they don't put it in the game, charge general public more for it. so only say 75% of the general public get to experience it.
  • GMAN2 - February 25, 2011 2:43 a.m.

    I agree with Blasto.
  • FreedomPhantom - February 24, 2011 2:45 a.m.

    I don't think it's gonna look that good... but I've been wrong before!
  • spideralex90 - February 24, 2011 1:48 a.m.

    I love me some Battlfield. Bad Company's destruction was hugely innovative in my opinion, but I'm a little curious as to what aspect of BF3 will be so innovative. We'll see I suppose. Definitely buying this when it comes out. Homefront will have to do in the mean time.
  • HaVoK308 - February 24, 2011 11:39 p.m.

    EA by submission. Activision taps out early 2012.
  • Baron164 - February 24, 2011 12:37 p.m.

    I loved Battlefield 2 and still play it occasionally, Battlefield 3 looks amazing graphically speaking and I'm curious how the 360 version will stack up to the PC version.
  • PaulieWaulie - February 24, 2011 8:33 a.m.

    @GamesRadarTylerWilde, I understand your motive for your comment, you're hardly going to agree with a negative comment about your content. All games sites and magazines are guilty of this to some degree but Games Radar over the last year seems to have less and less interesting content. I fail to see what factual information you actual supplied about the game, there was just some marketing friendly comments and then some obvious points along with a shallow trailer obviously being ran on high performance PC hardware. I know my comment was rather acerbic but I've read this site for years and am slowly getting less and less interested because the content is getting more and more trivial. It seems you're mostly relying now on your "The 7 top " articles. :(
  • SmOkM - February 24, 2011 2:51 a.m.

    I hope they bring in Mod support sometime after launch... its what the fanbase on pc who gave them such a successfull franchise deserve. don't take a step backwords DICE other than that.. cant wait.
  • XSgtShootemupX - February 24, 2011 12:35 a.m.

    The thought of Project Reality on this. *fapfafapfafpapfapfapfpafpafpapfapfapfpafpafpap*
  • KaiokenKid - February 23, 2011 10:39 p.m.

    I will be shocked if the 360/PS3 versions look that good. But im defintely interested in the game.
  • D0CCON - February 23, 2011 10:20 p.m.

    Where have I heard that line before? Oh yeah, from every other shooter developer in the world. Considering this is dice and they are talking about Battlefield, I'm more willing to believe it, but I'm kind of tired of people calling their shooters revolutionary (or something like that). There hasn't been a big shooter revolution in years, just minor evolutions.
  • Transmatrix - February 23, 2011 9:59 p.m.

    @db1331 on what version of the game? I played BC2 from launch and never had any issues like that on the 360...
  • Transmatrix - February 23, 2011 9:58 p.m.

    I love the Battlefield games so much more than the CoD games. I like games that have objectives that you fight towards as a group. I love the destructive terrain that DICE has created, and I love having vehicles to both drive and destroy. CoD feels like I'm playing a new version of Doom. Battlefield is so much better...
  • db1331 - February 23, 2011 9:25 p.m.

    I just hope it releases with decent net code/hit detection. Good lord was it bad in BC2 for quite some time. And I don't mean bad as in "WTF I SHOT THAT GUY", I mean bad as in walking up directly behind a camper and hitting him with a shotgun 3 times, blood flying out of his head, and the game doesn't award you a hit.
  • PimplesInYourAsstista - February 23, 2011 9:23 p.m.

    I'm stoked, though I'm growing tired of the whole Modern-shooter...would be interesting to see a Battlefield with this engine, but back in good ol' 1942.
  • GamesRadarTylerWilde - February 23, 2011 9:13 p.m.

    @EdDeRs1 Was speaking of the 'modern war genre.' I'd classify Halo as sci-fi. But yeah, Halo is some hefty competition, but even Halo doesn't hold the record for biggest entertainment launch.
  • GamesRadarTylerWilde - February 23, 2011 9:12 p.m.

    @PaulieWaulie I don't think it's cynical to discuss the competitive landscape, I think it's interesting. Competition is important. I want to see how each developer/publisher will one-up the other, because that leads to some of the biggest new developments in a genre, or games as a whole. It just so happens that the two biggest war FPS competitors at the moment are EA and Activision, and they have a pretty storied past. Consider that Medal of Honor: Allied Assault was developed by many of the same people who went on to form Infinity Ward and create the CoD series, and that those people have now fallen out with Activision, and have formed a new studio which is partnered with EA. It's a pretty fascinating battle, if you ask me.
  • Blasto - February 23, 2011 9:11 p.m.

    To be honest I'm getting kind of sick of these modern military shooters. Seems like neither Activision or EA really care about doing something innovative. Hopefully someone new can come along and pick up the torch left by Infinity Ward...Splash Damage perhaps?
  • EdDeRs1 - February 23, 2011 9:08 p.m.

    hasnt the CoD series been in a retail war with Halo? (the one game left that can kick CoD off the most played charts) that has been on the verge of breaching CoD's untouchable status 4 ages?
  • PaulieWaulie - February 23, 2011 9:01 p.m.

    Sounds good but is it really necessary to add to the cynical hype train with articles like this?

Showing 1-20 of 22 comments

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