Diablo 3 sets PC launch records

We knew Diablo 3 was big, but we probably wouldn't have estimated Day 1 sales would be this ridiculously high. Sure, Blizzard isn't exactly challenging Call of Duty, but it's a tremendous show of force for the PC platform, showing that the PC can also have juggernaut exclusives that make every other platform jealous.

The announcement today came from Activision Blizzard who revealed that Diablo 3 is now in the hands of 4.7 million gamers. So far, 3.5 million of those come from traditional sales, while another 1.2 million are from free copies Blizzard included in the World of Warcraft Annual Pass subscription. By the end of the first week, Blizz says total sales ballooned to 6.3 million.

This number soars above the predictions of some analysts, who honestly look a little silly right now. Last week, we wrote a story about Sterne Agee analyst Arvind Bhatia who predicted Diablo 3 would sell 3.5 million copies in its first year, and 4 million lifetime. For the record, we said it was a drastic understatement at the time, but even we didn't expect the reality to surpass the prediction by this much.

The most interesting part is going to be seeing how well Diablo 3 continues to sell post-launch. As has been the case with Diablo 2, WoW, and StarCraft 1/2, we expect Diablo 3 will have a long life-time of strong sales ahead of it. Blizzard games have enormous staying power. That is, unless, Torchlight 2 manages to steal its thunder. Check out our Diablo III review to get our final verdict on the long-awaited game.  


  • jok3rxfear - May 24, 2012 6:48 a.m.

    Make a good game and it will sell on any platform.
  • LoveBlizz - May 24, 2012 1:05 a.m.

    6.3 million. And they can't pay someone to sit there and ban the spammers? And they can't provide a descent chat window - you can't adjust the size or font! There's no tab for IM! You have to stare at the chat window to see your friends tells. And the AH seems to be broke still. The response from their support was a 6 page babbling nonsense. Garbage game. I want my money back.
  • lilj805 - May 23, 2012 11:22 a.m.

    Not a PC gamer but I love to see all platforms doing really well. Congrats to you PC. ;}
  • yasmarc - May 23, 2012 10:58 a.m.

    I wish they would release the sales for the digital distribution. As it is we're all just paying for the keys without getting the car. However we still pay the full(inflated) $60 which irks me when they have practically zero distribution costs on those "copies". Is it really so bad to own something anymore?
  • mockraven - May 23, 2012 5:08 p.m.

    Technically, you don't "own" any game you buy so much as a license to use it. That said, I also think digital distribution should be discounted in price since you don't have any physical copies. As in at least remove the cost of production of the physical stuff from the digital price.
  • c-c-c-combo breaker - May 23, 2012 6:16 p.m.

    The high price is down to ease of access. Why scout for it in a store, when you can purchase it instantly?
  • mockraven - May 24, 2012 8:20 a.m.

    I don't need to scout for something in a store when I can order a physical copy online as well and get it shipped to my doorstep the day of or the day before release, even. Generally I'm willing to pay full price for a physical copy (which is what I did with D3) but if I get digital distribution, I wait for the price to drop since I have to supply my own backup media and there's no packaging, re-seller, or shipping expense involved; which was essentially the original commentor's point.
  • Mezolitik - May 23, 2012 10:13 a.m.

    I STILL can't get hold of it on the high street. I can confirm that at least five major chains in the UK are still sold out of D3 - including the all-powerful Tesco. So yeah, it's selling well. The downside of this is that the online price has gone through the roof. Prices for a physical copy are between £52 and £68. All my friends are playing it. I am not. :(
  • db1331 - May 23, 2012 9:34 a.m.

    That's impossible. PC gaming has been dead for at least 10 years now.
  • tyler_14_420 - May 23, 2012 10:14 a.m.

    PC Gaming isn't dead. It's just the few series with dedicated fanbases rarely release. If you release nothing but excellent games, you will do well. Valve, Blizzard, Bioware, they all do a good job of setting the example. Although you can argue against BioWare as of late.
  • Zeedar - May 23, 2012 2:31 p.m.

    I'm pretty sure he was kidding.
  • Octaviux - May 23, 2012 5:15 p.m.

    Haha, yea so much for all the PC naysayers over the last 8 years or so.

Showing 1-12 of 12 comments

Join the Discussion
Add a comment (HTML tags are not allowed.)
Characters remaining: 5000