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Cliff Bleszinski: If Gears 3 succeeds, maybe we'll do a prequel

Gears of War 3 is the end of a trilogy: you know that, no spoilers there, that's how we do things nowadays. But if lots of people buy the title (and they will, thanks to an impeccable pedigree/advertising budget larger than the GDP of many countries), that'll be a sign that more people want to play more Gears, right? Epic's Cliff Bleszinski says his company's made plenty of improvements to the Gears formula and would love to make another title if the market demands it. How to justify such an addition to the series' storyline, which Gears 3 promises to resolve conclusively? Um, dur, it's called a prequel.


Above: Gears' Marcus Fenix can keep grimacing for as long as you damn well like

“We’re businesspeople,” says CliffyB. “[If Gears 3] sells 8 or 10 million it would be completely dumb to not do another one, right? It's just business 101.” He calls this “The Peter Jackson route... The Hobbit or something like that.” Some would argue that “business 101” might be to deliver the promised product then move onto  something new, so as not to dilute your brand – or that Bleszinski's choice of model is odd, as The Hobbit is running into all sorts of problems and having to be bumped up with technological bells and whistles to keep people interested. But those people obviously wouldn't be familiar with Gears of War, whose story has always been secondary to its ability to deliver as many gory deaths as humanly possible. Letting people do that in another game or two – possibly with a bigger chainsaw or something – is just business 101. Right?

Jul 19, 2011

Source: RipTen

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27 comments

  • RedOutlive10 - July 20, 2011 4:31 a.m.

    Whoa this is some surprising shit. Developers making a prequel to an already established IP!
  • ObliqueZombie - July 20, 2011 3:50 a.m.

    To say "story has always been secondary to its ability to deliver as many gory deaths as humanly possible" isn't exactly, oh I don't know, correct? There are 3 books pertaining to the series, and another one of the way. Plus, the AUTHOR of the books, Karen Traviss, is writing the script, so wouldn't it be more accurate to say that story is taken into consideration just as much the amazing detail Epic gives it's games? Just because a game is gorey, polished, and visceral doesn't mean its story takes a backseat. It's a bit ignorant to suggest such a big, branching franchise doesn't look at its own story. Though I do agree a prequel seems edgy... I think it should be integrated into DLC or something, and not exactly a full-on game.
  • Oblivion2500 - July 20, 2011 3:06 a.m.

    Playstation 3 PLEASE!!!
  • taterboob - July 20, 2011 2:36 a.m.

    I'd say that Gears deserves a prequel more than Halo ever did, since it has a more interesting backstory. It would be kind of cool to see the way Sera was before E-day and the destruction to follow. I guess my problems with it are the same problems I have with any prequel, in that you pretty much already know how it's going to play out before it even starts. It's probably the biggest factor (of many) that ruined the Star Wars prequels for me. The fact that Anakin/Padme/Obi-wan have to survive to the end for the OT to make any sense ruins any sense of danger.
  • kingsmikefan - July 19, 2011 11:41 p.m.

    Of course it will "succeed," but I would like them to try a new IP and advertise it as, say, "from the makers of Gears of War."
  • Slayer11496 - July 19, 2011 11:33 p.m.

    hey hey, i remember reading this in "Top 7 Games That need a prequel" posted by you gamesradar
  • Darkmessiah24 - July 19, 2011 11:25 p.m.

    It'll probably be likely since Gears is a big seller but who knows?
  • Syncmaster - July 19, 2011 10:33 p.m.

    Halo Reach was an amazing prequel, I dont mind at all a Gears one. the game is amazing and I love the story, and I dont think its secondary to anything, for me its the main reason to keep playing. fuck multiplayer.
  • EwoksTasteLikeChicken - July 19, 2011 9:27 p.m.

    I would love there to be a prequel, I didn't really get the gears story until the second time I played through it.
  • ReasonableFanboy - July 19, 2011 8:17 p.m.

    Don't care about Gears at all, but at least devs are getting to be honest about the inevitable now.
  • Plan10FromOuterSpace - July 19, 2011 7:57 p.m.

    @Kethmach its about bloody time someone showed some appreciation for ODST, as an expansion pack it was nicely surprising and full of more idea's than any other halo game since the first, it has a reason to exist unlike reach which was just a polish up of the previous games
  • Plan10FromOuterSpace - July 19, 2011 7:53 p.m.

    @egregious wasnt that meant to be really bad though? i dunno, maybe it put them off trying new things a little bit but im just saying it would be nice to give gears a rest and focus the studio on some new titles for a bit, they can always return to it at a later point and its fan base wont of disintegrated or anything...its not an issue with epic, its with developers in general, no one wants to make original games when they can cash in on a franchise
  • meh - July 19, 2011 7:44 p.m.

    This year is full of trilogies, like uncharted 3, gears 3, modern warfare 3, battlefield 3...
  • Letter11 - July 19, 2011 6:54 p.m.

    I love me some Gears, but for some reason I can never get excited about prequels for any franchise. @egregious I feel similar to you. I'd rather see a story continue, and if they happen to enlighten you on past events during that experience it feels more subtle and natural. But I guess with the conclusive ending they don't have any wiggle room for sequels. Well I never really played Gears for the plot anyway.
  • BigLandoz - July 19, 2011 6:39 p.m.

    Sooo....we're getting a prequel?
  • Kethmach - July 19, 2011 6:35 p.m.

    I love ODST. It had the best story and character and tone of the Halo series. So to compare a whole new Gears game to an expansion pack is... "Stupid" for lack of a more polite word. ODST did exactly what they promised- and introduced Firefight. So MORE than it promised. If Gears 0 or Gears 3 even, are able to introduce something NEW... mission accomplished- money well spent.
  • jackthemenace - July 19, 2011 6:27 p.m.

    Uh-oh. This really IS Halo again. I LOVE Gears. I REALLY love gears. So I don't want to see a new Gears game go the same way as Halo 3: ODST. That said, I'm sure Cliffy B knows what he's talking about, since he has been behind Both Gearseseses, and Bulletstorm. With a (vaguely) entirely new storyline, possibly centred around E-day/ The Pendulum wars, it should still be Good, but I don't think more about Fenix and Co. is what people need.
  • Valntyne - July 19, 2011 6:17 p.m.

    Well at least he's honest about it.
  • egregious - July 19, 2011 6:01 p.m.

    @Plan10FromOuterSpace Well, Epic did try something new with Bulletstorm. I'm typically opposed to prequels under the notion that I don't need anything to be spelled out for me, but given the entire backstory of this series I wouldn't mind, to be honest.
  • Plan10FromOuterSpace - July 19, 2011 5:44 p.m.

    You know I have noting against the continuation of popular franchises, I mean they're popular for a reason right? At the same time I wish talented developers would also try out new ideas and concepts and bring us original titles, I completely respect Bungie's decision to drop Halo and im not saying Epic should do the same, but how about a break from Gears after the third title and some forays into new water. Its worked for Vavle who have bought us the fantastic Left 4 Dead and Portal in between Half-Life. Still a Prequel could be cool, alternatively how about a re-make of the first game with an actual plot?

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