Call of Duty is "the closest thing this generation has to a Star Wars," says ridiculous Activision CEO

Soon-to-be Activision CEO Eric Hirshberg, the same who said he wanted Activision to be a "more loved" brand, has already boarded the Activision Arrogant Statement Express.

In a recent interview with IGN, Hirshberg boasted, "The Call of Duty franchise is a force of nature. I think it is the closest thing this generation has to a Star Wars. I think it's unique and bigger than any musical act or any movie franchise in that capacity."

Really? First of all, that doesn't make any sense - Star Wars is a movie franchise. And secondly, I mean, like, come on. Come on. No one will dispute that the Call of Duty series has made a sizable cultural dent - it's a massive phenomenon, for sure. But it's not Star Wars, or even close. Star Wars is 33 years old. In 33 years, no one will give a rat's ass about your Black Opses or your Modern Warfares. Nobody will dress up like Captain Price for Halloween. And if they do, people will think they're Chuck Norris. Yes, even he'll be more remembered.

Star Wars was a seismic event, and we're still feeling its aftershocks. It's an insult to this generation to say that CoD is the "closest thing" it has to Star Wars. That's like saying that The Da Vinci Code is the closest thing this generation has to To Kill a Mockingbird. Not that Star Wars and To Kill a Mockingbird are equal, I just, right... you know what I mean (I see how these CEO-types get in trouble).

Star Wars is the closest thing this generation has to Star Wars. And if we were going to list more recent cultural phenomena that approached the impact of Star Wars, CoD might not even be in the top ten.

Maybe someday CoD will become that "force of nature," but right now, it's just an impressively popular game series. And if you want to make Activision appear friendlier, willfully ignorant overstatements probably won't do it.

Jul 20, 2010

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  • RedOutlive10 - July 22, 2010 3:26 a.m.

    Wish I could edit comments, anyways, the closest to SW in gaming is Mario. Mario sells easily, people overlook any possible flaws in newer Mario games because of the nostalgia factor, it has explored countless genres in gaming, got a TV show, an awful movie, countless fan made stuff around it, Mario have become part of pop culture.
  • RedOutlive10 - July 22, 2010 3:08 a.m.

    He's right: Activision milks the CoD series in the same way LucasArts does with their famous franchise.
  • MetalDooley - July 21, 2010 4:41 p.m.

    To be fair there are similarities.Activision are intent on milking the shit out of the franchise just like Lucas has done with Star Wars.That's one thing both have in common
  • OriginalJonty - July 21, 2010 2:52 p.m.

    The only real game series I can see having some sort of longevity 33 years in the future is GTA. And that's a bit of stretch...
  • ihopethisisnotantistasblood - July 21, 2010 2:09 p.m.

    mass effect? really? i'm not saying it's not good, it's just not that popular
  • pin316 - July 21, 2010 11:52 a.m.

    i'm pretty sure that Star Wars is the Star Wars of this generation.... after all, it's not exactly ancient or anything, and i'm pretty sure that it's not only enjoyable by people over the age of 30. what a penishead
  • AlphaWolf428 - July 21, 2010 6:57 a.m.

    if you tied me in a chair and held a gun to my head and told me to name this generations video game star wars, i would have to say halo in substance, but mass effect in story and plot. the characters and events in mass effect are great and the storyline is fantastic and rich. now for how halo compares, hear me out on this one i know this sight is abbundent in unjustified halo hate. i am NOT going to claim that halos story, while good in its own way, is as great or well played out as mass effects or star wars. but it moved people in a way different from any game franchise of this generation and most probably of all time. people love the chief and make replica weapons and armor from the series. halo is also very rich in background story in a way different from most games. also the soundtrack is pretty kick ass. call of duty is very popular and an enjoyable franchise, but its no star wars. p.s. wow looking back i hit on alot of touchy subjects here, halo and call of duty, fdamn im in for it now.
  • Cwf2008 - July 21, 2010 6:13 a.m.

    But who doesn't love Cpt Price?
  • theemporer - July 21, 2010 5:47 a.m.

  • Kisokuiki - July 21, 2010 3:47 a.m.

    He thinks Call of Duty is unique? I've stayed away from it because it's blander than plain toast. Hell, I can't remember the last time I was interested in ANY Activision property.
  • FriendlyFire - July 21, 2010 2:54 a.m.

    Meet the new boss, same as the old boss.
  • JohnnyMaverik - July 21, 2010 2:12 a.m.

    Somebody needs to staple every single Activision employee's that works on the Buisness only side of the companies mouth fking tight shut. Mass Effect > COD and ME isn't even a new Star Wars... highschool musical on the other hand okimkiddingdonthurtmeplease-_-
  • N3Chaos - July 21, 2010 1:20 a.m.

    I could see certain games in this position: Mass Effect, Heavy Rain, Alan Wake, Bioshock, EVEN Halo if I stretch a little bit. They all have one thing in common, and no.. that ISN'T amazing gameplay (Seeing as though I've never played Alan Wake OR Heavy Rain save the demos) but what they DO have in common is a immersive story with an entirely uninfluenced story. For all of you who apparently need smaller words to correctly understand (Ahem, yes: I am looking at YOU Eric Hirshberg) They are original! I can see where terrorists are blowing up American soldiers, and in all honesty, BOTH of those games are based off of terrorism! And I have a question, what is it with the British SAS looking entirely badass, and ANYWHERE an American soldier is referenced, he is either killed, a secondary character, or involved in a terrorist act? It seems to me Star Wars promoted uniting against a common enemy, whereas CoD promotes making one country look bad so another can be a big hero. Also: A big shoutout to Troy Kasper, your entire comment left me teary-eyed. I wasn't around when the original trilogy came out, but I watched them on VHS ALL the time! I understand your position, and I agree with you full-heartedly! As for all of you kids who think war is awesome and fun? Watch Saving Private Ryan, Black Hawk Down, Full Metal Jacket, Saints and Soldiers, Flags of our Fathers, and Letters from Iwo Jima. THAT is war, not a bunch of mustachioed men running around performing amazing feats of badassery. It is normal men who don;t want to die, who cry themselves to sleep thinking of the sins they have commited. It is fathers and sons who just want to get back home to their family. Play Shock and Awe again, but this time think of YOUR family as you crawl out of that helicopter. And just for a second, as you watch the city, and your whole world crumble around you, pretend that you will NEVER see them again. THEN you may have some idea how war REALLY is.
  • TURbo - July 21, 2010 12:38 a.m.

    Damn Activision, why you gotta make Dan Amrich Company Apologist?
  • TURbo - July 21, 2010 12:37 a.m.

    Activision have you heard of the thing called Harry Potter?
  • EliteM0nk3y - July 21, 2010 12:16 a.m.

    Mass Effect would be the closest because it has a great universe, characters, interesting history and can be expanded with books and novels, and shivers, movies. Halo is my second pick for something close to Star Wars PS: a reCAPTCHA is "reference" and "saved" perfect
  • GangsterJew92 - July 21, 2010 12:07 a.m.

    I can't wait to hear Dan Amrich talk about this
  • foxyexplosion - July 20, 2010 11:57 p.m.

    haha wow thats amazing. Way to just be wrong senor Hirshberg
  • Lemurian - July 20, 2010 10:23 p.m.

    i would of thought zelda would be similar to star wars in videogame terms
  • BazyLastard - July 20, 2010 10 p.m.

    I wonder if this Activision guy has ever heard of another little title his company owns, World of Warcraft? 33 years from now, it's much more likely people will still be talking about that game than any Call of Duty game. The irony here would be complete if Star Wars The Old Republic ends up being the MMO that finally dethrones WoW.

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