Blockbuster gives one month of free rentals to Gears of War 3 purchasers

Blockbuster has always been a slow moving beast. When competition started offering movies by mail and streaming options it eventually followed suit, though it took its time doing so. But now, with its main competitor on the ropes for the first time in years, it is ready to pounce. In a move that’s positioned to remind gamers that there’s another rental option besides Netflix’s rebranded DVD service Quickster, Blockbuster has announced plans to offer one month of unlimited movie and game rentals to anyone who purchases Gears of War 3 from one of its stores.

“We want to get back on gamers’ radars with a promo that packs a punch,” said Randall Baker, Blockbuster’s Senior Buyer of Video Games. “Gears of War 3 is certainly one of the biggest games of the year, but players may want to take a breather from fighting alongside Delta Squad every now and then. We’re giving them nearly unlimited entertainment options for those spare minutes.”

The promotion will run from today until October 7, which gives you plenty of time to strategically take advantage of this deal. Think about it: if you wait until October 7 you’ll be able to rent all of the games you want through November 7, which means one month of the holiday season you can potentially avoid needing to buy new games. With huge releases coming out nearly every week from now through December this could mean saving a lot of money, especially if you focus on knocking out all of the singleplayer games you were on the fence about anyway.

We’re not going to lie - this is actually a surprisingly cool idea. Blockbuster wins, because it means more Gears of War 3 sales - and customers win, because they get to save what could amount to several hundred dollars if they take full advantage of the deal. The only one who loses is NetFlix/Quickster, as this promotion has the potential to remind everyone how easy it is to drive down the street to a Blockbuster when they want to rent a movie or game… as long as that Blockbuster isn’t closed.

Sep 20, 2011


  • ashwell - September 21, 2011 6:36 a.m.

    This is an offer available in the UK! I work at a blockbuster game and it's basically the best deal they've probably ever decided to go. Plus all new chart titles at my trial store sell for £36.99 the first week instead of a rip off like game stores tend to do...
  • mmeaden - September 21, 2011 1:41 p.m.

    It's probs just a BBGames thing then as I work in an Express and we don't do it. Also to clarify to all stateside readers: BBUK is a very seperate company to BB in the states. We're independant and doing well, thanks to Netflix screwing over their regular consumers.
  • NanoElite666 - September 20, 2011 9:25 p.m.

    Blockbuster has a position titled "Senior Buyer of Video Games"... Huh...
  • Yeager1122 - September 20, 2011 8:09 p.m.

    Well i already got mine from amazon in the mail and besides i think the blockbuster near me closed i know the hollywood video did.
  • mmeaden - September 20, 2011 5:27 p.m.

    Can I just say something... I work at Blockbuster and I feel ashamed that I have only just heard about this from here. It may be that it's just a US thing, btw. I'll have to speak with my manager see what the dealio is. Also, YES we are still around. God am I sick of hearing that.
  • teamliftrequired - September 20, 2011 8:02 p.m.

    I preordered my Gears 3 first from blockbuster but sadly the location i ordered it from randomly closed down with no other blockbuster willing to accept my order witch left me down 10 bucks, screw blockbuster im going to gamestop from now on
  • EnigmaSpirit - September 20, 2011 4:42 p.m.

    They are still around? I have Netflix, and it is possibly the best gift I've gotten. And like db said, I know what I like. If it's not worth buying, it's not worth playing.
  • birdro - September 20, 2011 2:39 p.m.

    The opposition is on the ropes? Recent news where we're at says that blockbuster just pulled out of CANADA. I feel like that would strain the ropes a bit.
  • birdro - September 20, 2011 5:39 p.m.

    Pity for me actually, as I don't trust mailmen, and renting games was my way of finding out if I would get value out of it. Beat in a week + no more interest = no buy. Helpful in the long run.
  • Manguy17 - September 20, 2011 12:54 p.m.

    lol, my mum decided to pre-order gears for me from blockbuster, happyness. conviently there are two blockbusters in walking distance from my house, perhaps the last in the country.
  • Zatunks - September 20, 2011 12:51 p.m.

    Ditto that, Dual. This article came as a surprise to me, because I thought Blockbuster had closed down every store in the country. Who knew there were still enough out there to warrant a deal like this? Too bad none of the few stores that stay open in situations like Blockbuster's can never be near me.
  • db1331 - September 20, 2011 noon

    When I was a kid I used to beg my parents to let me rent a game every time we went to the video store. Now that I'm an adult, the whole prospect of renting just seems silly to me. I know what I like. I can usually tell at a glimpse if a game is going to be something I want to play. My mindset is, if it's not worth owning, it's not worth playing. If it's not worth playing, it's not worth renting.
  • jackthemenace - September 20, 2011 11:54 a.m.

    I'd wish this offer were on in the UK if I hadn't already bought it. Still, bloody great idea. There's still a blockbuster within cycling distance of me, and I frequently rent new games that I'm not too keen on paying full price for (Most notably the gem-with-no-replay-value Shadows of the Damned). And, as much as I love the idea of things like LoveFilm, it's not as instant as Blockbuster is. With Blockbuster, there's no waiting around for a disk to be delivered. I'm probably one of a dying few, but I'm still a huge fan of blockbuster, and I'm praying the one near me doesn't close down too soon (Even if there are never any new releases in the 'new releases' section)
  • Myko - September 20, 2011 11:40 a.m.

    blockbuster still exists!?!?!?! DGAF on GoW3
  • DualWieldingIsNotFeasible - September 20, 2011 11:16 a.m.

    Man, this would be really cool...if I hadn't bought Gears a few hours ago...and if every Blockbuster within a 50-mile radius of me hadn't closed months ago.
  • dogfacemcgee - September 20, 2011 11:02 a.m.


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