WoW Week: Wrath of the Lich King, day 1

On high levels…

“We feel that we now have an overwhelming majority of players who have played through the content to the end. It’s not even about the casual/hardcore thing, it’s more about addressing an issue that exists among max-level players. We felt we could deliver on content towards the end of the game, and that players between level 30 and 40 already have so much to do in the game that they haven’t run out of content yet.

“These medium-level players are not really hungry for the new features that Wrath of the Lich King brings. It’s really about satisfying the players who have reached max level, whether they solo or whether they PvP, whether they raid or role-play. If they’re at max level they’re all saying, ‘I want more, what are you guys doing for us?’”