Skip to main content
GamesRadar+ GamesRadar+ The Games, Movies, TV & Comics You Love
UK EditionUK US EditionUS CA EditionCanada AU EditionAustralia
Sign in
  • View Profile
  • Sign out
  • Black Friday
    • Gaming
      • Black Friday PS5 Deals
      • Black Friday Switch Deals
      • Black Friday Xbox Deals
      • Black Friday Retro Deals
    • PC
      • Black Friday Gaming Laptop Deals
      • Black Friday Gaming Monitor Deals
      • Black Friday Graphics Card Deals
      • Black Friday Alienware Deals
    • Tabletop & Merch
      • Black Friday Lego Deals
      • Black Friday Board Game Deals
      • Black Friday Pokémon Card Deals
      • Black Friday Warhammer Deals
      • Gift Guides
  • Games
    • Game Insights
      • Games News
      • Games Features
      • Games Reviews
      • Games Guides
      • The Big Preview
      • On The Radar
      • Indie Spotlight
      • Future Games Show
      • Golden Joystick Awards
    • Genres
      • Action Games
      • RPGs
      • Action RPGs
      • Adventure Games
      • Third Person Shooters
      • FPS Games
    • Platforms
      • PS5
      • Xbox Series X
      • PC
      • Nintendo Switch
      • Nintendo Switch 2
      • Tabletop Gaming
    • Franchises
      • Grand Theft Auto
      • Pokemon
      • Assassin's Creed
      • Monster Hunter
      • Fortnite
      • Cyberpunk
      • Red Dead
      • The Elder Scrolls
      • The Sims
  • Entertainment
    • TV Shows
      • TV News
      • TV Reviews
      • Anime Shows
      • Sci-Fi Shows
      • Superhero Shows
      • Animated Shows
      • Marvel TV Shows
      • Star Wars TV Shows
      • DC TV Shows
    • Movies
      • Movie News
      • Movie Reviews
      • Big Screen Spotlight
      • Superhero Movies
      • Action Movies
      • Anime Movies
      • Sci-Fi Movies
      • Horror Movies
      • Marvel Movies
      • DC Movies
    • Streaming
      • Apple TV Plus
      • Disney Plus
      • Netflix
      • HBO
      • Amazon Prime Video
      • Hulu
    • Comics
      • Marvel Comics
      • DC Comics
    • Toys & Collectibles
    • Lego
    • Dungeons and Dragons
    • Merch
  • Hardware
    • Insights
      • Hardware News
      • Hardware Reviews
      • Hardware Features
    • Computing
      • Desktop PCs
      • Laptops
      • Handhelds
    • Peripherals
      • Headsets & Headphones
      • TVs & Monitors
      • Gaming Mice
      • Gaming Keyboards
      • Gaming Chairs
      • Speakers & Audio
    • Accessories & Tech
      • Gaming Controllers
      • Tech
      • SSDs & Hard Drives
      • VR
      • Accessories
      • Retro
  • Deals
    • Game Deals
    • Tech Deals
    • TV Deals
    • Buying Guides
  • Video
    • Quizzes
    • Newsletters
    • About Us
    • How to pitch to us
    • How we score
    • Newsarama
    • Retro Gamer
    • Total Film
Total Film
  • home
  • Black Friday
    • View Black Friday
      • Black Friday PS5 Deals
      • Black Friday Switch Deals
      • Black Friday Xbox Deals
      • Black Friday Retro Deals
      • Black Friday Gaming Laptop Deals
      • Black Friday Gaming Monitor Deals
      • Black Friday Graphics Card Deals
      • Black Friday Alienware Deals
      • Black Friday Lego Deals
      • Black Friday Board Game Deals
      • Black Friday Pokémon Card Deals
      • Black Friday Warhammer Deals
      • Gift Guides
  • Games
    • View Games
      • Games News
      • Games Features
      • Games Reviews
      • Games Guides
      • The Big Preview
      • On The Radar
      • Indie Spotlight
      • Future Games Show
      • Golden Joystick Awards
      • Action Games
      • RPGs
      • Action RPGs
      • Adventure Games
      • Third Person Shooters
      • FPS Games
    • Platforms
      • View Platforms
      • PS5
      • Xbox Series X
      • PC
      • Nintendo Switch
      • Nintendo Switch 2
      • Tabletop Gaming
      • Grand Theft Auto
      • Pokemon
      • Assassin's Creed
      • Monster Hunter
      • Fortnite
      • Cyberpunk
      • Red Dead
      • The Elder Scrolls
      • The Sims
  • Entertainment
    • View Entertainment
    • TV Shows
      • View TV Shows
      • TV News
      • TV Reviews
      • Anime Shows
      • Sci-Fi Shows
      • Superhero Shows
      • Animated Shows
      • Marvel TV Shows
      • Star Wars TV Shows
      • DC TV Shows
    • Movies
      • View Movies
      • Movie News
      • Movie Reviews
      • Big Screen Spotlight
      • Superhero Movies
      • Action Movies
      • Anime Movies
      • Sci-Fi Movies
      • Horror Movies
      • Marvel Movies
      • DC Movies
    • Streaming
      • View Streaming
      • Apple TV Plus
      • Disney Plus
      • Netflix
      • HBO
      • Amazon Prime Video
      • Hulu
    • Comics
      • View Comics
      • Marvel Comics
      • DC Comics
    • Toys & Collectibles
    • Lego
    • Dungeons and Dragons
    • Merch
  • Hardware
    • View Hardware
      • Hardware News
      • Hardware Reviews
      • Hardware Features
      • Desktop PCs
      • Laptops
      • Handhelds
    • Peripherals
      • View Peripherals
      • Headsets & Headphones
      • TVs & Monitors
      • Gaming Mice
      • Gaming Keyboards
      • Gaming Chairs
      • Speakers & Audio
      • Gaming Controllers
      • Tech
      • SSDs & Hard Drives
      • VR
      • Accessories
      • Retro
  • Deals
    • View Deals
    • Game Deals
    • Tech Deals
    • TV Deals
    • Buying Guides
  • Video
    • Quizzes
    • Newsletters
    • About Us
    • How to pitch to us
    • How we score
    • Newsarama
    • Retro Gamer
    • Total Film
Total Film
Gaming Magazines
Gaming Magazines
Why subscribe?
  • Subscribe from just £3
  • Takes you closer to the games, movies and TV you love
  • Try a single issue or save on a subscription
  • Issues delivered straight to your door or device
From$12
Subscribe now
Don't miss these
Bioshock Infinite screenshot showing Elizabeth about to hit someone with a book
PC Gaming If "good is the new bad" in games, flawed experiments won't have time to grow into future GOTYs
Bully: Scholarship Edition screenshot
Open World Games Rockstar "laughed at all the controversy" surrounding Bully's name before the cult classic open-world game launched: "They were freaking out over something they didn't really know anything about"
Palworld
Survival Games Palworld dev advises players to stop defending games online and play them instead: "Pop open Megabonk or something and just have fun"
Baldur's Gate 3 screenshot showing companion Shadowheart, a young half-elf woman with long tied-back black hair
RPGs Baldur's Gate 3 dev says AAA is "perversely fascinated" by indie games, because those devs still understand how to make good ideas that aren't reliant on data
GTA Online gameplay of a club night in Galaxy
Grand Theft Auto GTA Online has resisted years of cringe celebrity cameos in live service games and emerged looking uniquely classy
Assassin's Creed Shadows screenshot showing Yasuke kneeling and praying while wearing a traditional purple robe
Assassin's Creed Assassin's Creed Shadows devs only found the confidence to rally against its "loudest haters" when Ubisoft realized "We had to stop focusing on those who hated us"
Bully
Open World Games A mandate came in from the Rockstar head office," Bully artist recalls, and "the art team pretty much purged itself from the studio" – which ended up giving the cult classic "its own identity"
God of War Ragnarok
Games God of War Ragnarok lead says AAA studios should "diversify into double-A and single-A, and then perhaps indie" even if blockbuster releases result in "potentially really large" payoffs
GTA 6 Lucia
Grand Theft Auto YouTube smacks down Valve's beloved Counter-Strike 2 skins and potentially crushes GTA 6 videos in new content restrictions against gambling, "mass violence," and "realistic human characters"
An animated character from the 1997 game Outlaws
Games Atari aims to be "best in the world at retro games," CEO says, which is why it's put its money into keeping brilliant retro studios like Nightdive and Digital Eclipse from having to worry about making payroll
Stop Killing Games logo with a European union logo
Games Despite fears that Stop Killing Games' 1.4 million signatures were plagued by fakes, organizers "are confident we have surpassed the required thresholds"
Jacob Diaz is surrounded by DNA in MindsEye
Third Person Shooters GTA lead's big gamble turned worst game of 2025 contender was such a disaster that nearly 100 devs are demanding change and apologies for "unbearable levels of overtime" and "mishandled" layoffs
The Sims 2
The Sims OG Sims dev says it's "critical" the series embrace diversity during today's "reactionary cycle" echoing '00s censorship efforts: "We will always go through this"
Borderlands 4
Borderlands Borderlands boss Randy Pitchford says the games industry is "just getting started": "We haven't even had our Citizen Kane yet, let alone Jurassic Park or Star Wars. We're just figuring this s**t out"
Concord
Games MMO vet picks through the games industry carnage and blames "gigantic investments" in games that were "burning money": "A fraction of that could have created a lot of smaller games"
Trending
  • Pokemon Legends Z-A
  • Golden Joystick Awards 2025
  • New Games for 2025
  • Gift Guides
  1. Games
  2. Action
  3. Gun

Ways the games industry can improve its image

Features
By GamesRadar Staff published 17 January 2013

Straighten up and fly right, you delinquents

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

Let's clean up our act

Let's clean up our act

The tragedy at Sandy Hook Elementary set off intense political discussion on what groups in our society could be ultimately responsible for the incident, and talks of prevention have sprung forth. Some say it's the NRA's fault, others say video games cause people to be violent. Vice President Joe Biden recently met with representatives of the games industry to discuss solutions to the issue of gun violence in the United States, and the result came with a few suggestions.

His task force's advice to the games industry was to consider changing its public image, which, we agree could use a bit of spit-shine. So, games industry, no need to worry. We got this. We know just where games' messy spots lie, and we've got the polish to clean it all right up. All you have to do is follow these simple dos and don'ts.

Page 1 of 21
Page 1 of 21
DO: Get parents to use the ESRB ratings

DO: Get parents to use the ESRB ratings

Page 2 of 21
Page 2 of 21
DON'T: Make Bikini Torso Special Editions

DON'T: Make Bikini Torso Special Editions

Page 3 of 21
Page 3 of 21
DON'T: Refer to a mode designed for less skilled players as 'girlfriend mode'

DON'T: Refer to a mode designed for less skilled players as 'girlfriend mode'

Page 4 of 21
Page 4 of 21
DON'T: Use actual dangerous weapons as limited edition paraphernalia

DON'T: Use actual dangerous weapons as limited edition paraphernalia

Page 5 of 21
Page 5 of 21
DO: Make a happy train

DO: Make a happy train

Page 6 of 21
Page 6 of 21
DO: Make great games for kids

DO: Make great games for kids

Page 7 of 21
Page 7 of 21
DON'T: Make games with little or no value

DON'T: Make games with little or no value

Page 8 of 21
Page 8 of 21
DO: Have awesome female lead characters

DO: Have awesome female lead characters

Page 9 of 21
Page 9 of 21
DON'T: Put outrageously large breasts on them

DON'T: Put outrageously large breasts on them

Page 10 of 21
Page 10 of 21
DO: Be honest in what you say and do

DO: Be honest in what you say and do

Page 11 of 21
Page 11 of 21
DON'T: Eat Doritos and drink Mountain Dew

DON'T: Eat Doritos and drink Mountain Dew

Page 12 of 21
Page 12 of 21
DO: Show consequences for in-game actions

DO: Show consequences for in-game actions

Page 13 of 21
Page 13 of 21
DON'T: Glorify in-game violence

DON'T: Glorify in-game violence

Page 14 of 21
Page 14 of 21
DO: Know your target audience

DO: Know your target audience

Page 15 of 21
Page 15 of 21
DON'T: Make mature games' ad campaigns target children living with their moms

DON'T: Make mature games' ad campaigns target children living with their moms

Page 16 of 21
Page 16 of 21
DON'T: Write a Top 7 about the most violent video games

DON'T: Write a Top 7 about the most violent video games

Page 17 of 21
Page 17 of 21
DO: Write a Top 7 about the least violent video games

DO: Write a Top 7 about the least violent video games

Page 18 of 21
Page 18 of 21
DO: Make artistic, thoughtful, interactive experiences

DO: Make artistic, thoughtful, interactive experiences

Page 19 of 21
Page 19 of 21
DONT: Include a token controversy bait level

DONT: Include a token controversy bait level

Page 20 of 21
Page 20 of 21
DO: Listen to your fans

DO: Listen to your fans

What ways do you think the gaming industry could improve its image? Let us know your thoughts in the comments. We're listening.

And if you're looking for more, check out our 100 most anticipated games of 2013 and this week's Top 7.

Page 21 of 21
Page 21 of 21
CATEGORIES
PC Gaming Nintendo Wii-u PlayStation Xbox Platforms
GamesRadar Staff
Social Links Navigation

GamesRadar+ was first founded in 1999, and since then has been dedicated to delivering video game-related news, reviews, previews, features, and more. Since late 2014, the website has been the online home of Total Film, SFX, Edge, and PLAY magazines, with comics site Newsarama joining the fold in 2020. Our aim as the global GamesRadar Staff team is to take you closer to the games, movies, TV shows, and comics that you love. We want to upgrade your downtime, and help you make the most of your time, money, and skills. We always aim to entertain, inform, and inspire through our mix of content - which includes news, reviews, features, tips, buying guides, and videos.

Read more
Bioshock Infinite screenshot showing Elizabeth about to hit someone with a book
If "good is the new bad" in games, flawed experiments won't have time to grow into future GOTYs
 
 
Bully: Scholarship Edition screenshot
Rockstar "laughed at all the controversy" surrounding Bully's name before the cult classic open-world game launched: "They were freaking out over something they didn't really know anything about"
 
 
Palworld
Palworld dev advises players to stop defending games online and play them instead: "Pop open Megabonk or something and just have fun"
 
 
Baldur's Gate 3 screenshot showing companion Shadowheart, a young half-elf woman with long tied-back black hair
Baldur's Gate 3 dev says AAA is "perversely fascinated" by indie games, because those devs still understand how to make good ideas that aren't reliant on data
 
 
GTA Online gameplay of a club night in Galaxy
GTA Online has resisted years of cringe celebrity cameos in live service games and emerged looking uniquely classy
 
 
Assassin's Creed Shadows screenshot showing Yasuke kneeling and praying while wearing a traditional purple robe
Assassin's Creed Shadows devs only found the confidence to rally against its "loudest haters" when Ubisoft realized "We had to stop focusing on those who hated us"
 
 
Latest in Action
Hi-Fi Rush
Hi-Fi Rush director says "don't panic" as the soundtrack gets delisted and the rhythm action game disappears from third-party PC stores: "This is likely publisher transition related"
 
 
GTA 6
Union leader says fired GTA 6 devs weren't leaking Rockstar secrets, they were talking about working conditions on a private Discord: "They should be legally protected to do that"
 
 
On Sempiria in an Intergalactic: The Heretic Prophet PS5 screenshot, Jodran leaps towards a robot with her glowing red sword
The Last of Us lead Troy Baker says he's still butting heads with Naughty Dog's Neil Druckmann on new project Intergalactic: The Heretic Prophet, despite not being the lead: "It's our vibe"
 
 
Stellar Blade
Stellar Blade "represents more than just one successful title" says former PlayStation president Shuhei Yoshida, thinks it "could inspire many other Korean developers to pursue their ambitions"
 
 
Hollow Knight: Silksong
Silksong's most-hated areas just became a little easier thanks to desperately desired Muckmaggot nerfs
 
 
GTA 6 Lucia
The GTA 6 trailer 3 hopium is as strong as ever, with Grand Theft Auto fans gathering around a mysterious, missing Rockstar video on YouTube to speculate
 
 
Latest in Features
The Outer Worlds 2
In a curious crossover of stuff I love, The Outer Worlds 2 improves one of Avowed's jankiest features – and the only game I can compare it to isn't even an RPG
 
 
Monster trucks and jeeps parked outside a church in Mexico in Forza Horizon 5
Forza Horizon 5 is one of gaming's greatest car modding games, and I'm flying like a Bulleit in my restomod monstrosities
 
 
Black Ops games in order: A group of soldiers holding guns during Black Ops 7.
How to play all the Call of Duty: Black Ops games in order
 
 
N7 Day 2025 could be hinting that Mass Effect 5 will make a specific Mass Effect 3 ending canon, but I can't tell which one
 
 
Final Fantasy 7 Rebirth
"It's really fateful" – Final Fantasy 7 Rebirth director on charting a new course for the JRPG series with a return to Nintendo, Clair Obscur: Expedition 33, and outdoing AI
 
 
A man shaking a dog's paw while a child stands behind him in Pentiment, with an Xbox Series X Five Year Anniversary banner to the left
Pentiment's medieval setting remains the perfect backdrop for a detective tale focused on faith and truth
 
 
  1. Key art for Possessor(s) with Luca and Rehm against a demonic city - used on the PS Store
    1
    Possessor(s) review: "Smart ideas are quickly buried in this demonic Metroidvania that's far too mundane and dull in a sea of sharp competition"
  2. 2
    Lumines Arise review: "Just as effective as Tetris Effect, block matching to a beat becomes a transcendent experience"
  3. 3
    Anno 117: Pax Romana review: "Whether dealing with rivals through warfare or diplomacy, there's a great deal to like in this engrossing city builder"
  4. 4
    Arc Raiders review: "The most memorable multiplayer experiences I've had all year – this shooter is tense but wonderfully approachable"
  5. 5
    Battlefield Redsec review: "Ticks all the right boxes for a battle royale, but it's not especially unique"
  1. Glen Powell as Ben Richards in The Running Man
    1
    The Running Man review: "Some fun action and Glen Powell's star power aren't enough to energize this disappointing Stephen King adaptation"
  2. 2
    Predator: Badlands review: "Die-hard fans may be disappointed, but as a blockbuster action-adventure, Badlands kills it"
  3. 3
    Chainsaw Man – The Movie: Reze Arc review "Storytelling just as compelling as the chainsaws, devils, and visually excessive fight scenes"
  4. 4
    Tron: Ares review: "Misses out by swapping the Grid for the real world"
  5. 5
    One Battle After Another review: "One of the best studio movies in years and an instant classic"
  1. Rhea Seehorn as Carol Sturka, looking scared, in Pluribus.
    1
    Pluribus season 1 review: "Easily one of the year's best dramas"
  2. 2
    The Witcher season 4 review: "The Henry Cavill-less fourth season is the best yet"
  3. 3
    IT: Welcome to Derry review: "A supremely confident step back into the history of Stephen King's cursed town and killer clown"
  4. 4
    Splinter Cell: Deathwatch review: "A pale imitation of the long-dormant stealth franchise"
  5. 5
    Marvel Zombies review: "A fun expansion of the What If episode with delightful MCU Easter eggs and truly gross R-rated kills"

GamesRadar+ is part of Future US Inc, an international media group and leading digital publisher. Visit our corporate site.

Add as a preferred source on Google
  • About Us
  • Contact Future's experts
  • Terms and conditions
  • Privacy policy
  • Cookies policy
  • Advertise with us
  • Review guidelines
  • Write for us
  • Accessibility Statement
  • Careers

© Future US, Inc. Full 7th Floor, 130 West 42nd Street, New York, NY 10036.

Please login or signup to comment

Please wait...