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Ways the games industry can improve its image

Features
By GamesRadar Staff published 17 January 2013

Straighten up and fly right, you delinquents

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

Let's clean up our act

Let's clean up our act

The tragedy at Sandy Hook Elementary set off intense political discussion on what groups in our society could be ultimately responsible for the incident, and talks of prevention have sprung forth. Some say it's the NRA's fault, others say video games cause people to be violent. Vice President Joe Biden recently met with representatives of the games industry to discuss solutions to the issue of gun violence in the United States, and the result came with a few suggestions.

His task force's advice to the games industry was to consider changing its public image, which, we agree could use a bit of spit-shine. So, games industry, no need to worry. We got this. We know just where games' messy spots lie, and we've got the polish to clean it all right up. All you have to do is follow these simple dos and don'ts.

Page 1 of 21
Page 1 of 21
DO: Get parents to use the ESRB ratings

DO: Get parents to use the ESRB ratings

Page 2 of 21
Page 2 of 21
DON'T: Make Bikini Torso Special Editions

DON'T: Make Bikini Torso Special Editions

Page 3 of 21
Page 3 of 21
DON'T: Refer to a mode designed for less skilled players as 'girlfriend mode'

DON'T: Refer to a mode designed for less skilled players as 'girlfriend mode'

Page 4 of 21
Page 4 of 21
DON'T: Use actual dangerous weapons as limited edition paraphernalia

DON'T: Use actual dangerous weapons as limited edition paraphernalia

Page 5 of 21
Page 5 of 21
DO: Make a happy train

DO: Make a happy train

Page 6 of 21
Page 6 of 21
DO: Make great games for kids

DO: Make great games for kids

Page 7 of 21
Page 7 of 21
DON'T: Make games with little or no value

DON'T: Make games with little or no value

Page 8 of 21
Page 8 of 21
DO: Have awesome female lead characters

DO: Have awesome female lead characters

Page 9 of 21
Page 9 of 21
DON'T: Put outrageously large breasts on them

DON'T: Put outrageously large breasts on them

Page 10 of 21
Page 10 of 21
DO: Be honest in what you say and do

DO: Be honest in what you say and do

Page 11 of 21
Page 11 of 21
DON'T: Eat Doritos and drink Mountain Dew

DON'T: Eat Doritos and drink Mountain Dew

Page 12 of 21
Page 12 of 21
DO: Show consequences for in-game actions

DO: Show consequences for in-game actions

Page 13 of 21
Page 13 of 21
DON'T: Glorify in-game violence

DON'T: Glorify in-game violence

Page 14 of 21
Page 14 of 21
DO: Know your target audience

DO: Know your target audience

Page 15 of 21
Page 15 of 21
DON'T: Make mature games' ad campaigns target children living with their moms

DON'T: Make mature games' ad campaigns target children living with their moms

Page 16 of 21
Page 16 of 21
DON'T: Write a Top 7 about the most violent video games

DON'T: Write a Top 7 about the most violent video games

Page 17 of 21
Page 17 of 21
DO: Write a Top 7 about the least violent video games

DO: Write a Top 7 about the least violent video games

Page 18 of 21
Page 18 of 21
DO: Make artistic, thoughtful, interactive experiences

DO: Make artistic, thoughtful, interactive experiences

Page 19 of 21
Page 19 of 21
DONT: Include a token controversy bait level

DONT: Include a token controversy bait level

Page 20 of 21
Page 20 of 21
DO: Listen to your fans

DO: Listen to your fans

What ways do you think the gaming industry could improve its image? Let us know your thoughts in the comments. We're listening.

And if you're looking for more, check out our 100 most anticipated games of 2013 and this week's Top 7.

Page 21 of 21
Page 21 of 21
CATEGORIES
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GamesRadar+ was first founded in 1999, and since then has been dedicated to delivering video game-related news, reviews, previews, features, and more. Since late 2014, the website has been the online home of Total Film, SFX, Edge, and PLAY magazines, with comics site Newsarama joining the fold in 2020. Our aim as the global GamesRadar Staff team is to take you closer to the games, movies, TV shows, and comics that you love. We want to upgrade your downtime, and help you make the most of your time, money, and skills. We always aim to entertain, inform, and inspire through our mix of content - which includes news, reviews, features, tips, buying guides, and videos.

Read more
Bully: Scholarship Edition screenshot
Rockstar "laughed at all the controversy" surrounding Bully's name before the cult classic open-world game launched: "They were freaking out over something they didn't really know anything about"
 
 
Palworld
Palworld dev advises players to stop defending games online and play them instead: "Pop open Megabonk or something and just have fun"
 
 
Baldur's Gate 3 screenshot showing companion Shadowheart, a young half-elf woman with long tied-back black hair
Baldur's Gate 3 dev says AAA is "perversely fascinated" by indie games, because those devs still understand how to make good ideas that aren't reliant on data
 
 
Genshin Impact art of green warrior Nefer
"When I was growing up, games were designed to be fun, not manipulative": Path of Exile co-creator shines a blacklight on the "bulls**t" design tricks infesting all my live service games
 
 
GTA Online gameplay of a club night in Galaxy
GTA Online has resisted years of cringe celebrity cameos in live service games and emerged looking uniquely classy
 
 
Assassin's Creed Shadows screenshot showing Yasuke kneeling and praying while wearing a traditional purple robe
Assassin's Creed Shadows devs only found the confidence to rally against its "loudest haters" when Ubisoft realized "We had to stop focusing on those who hated us"
 
 
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Hollow Knight: Silksong screenshot of Hornet behind white runes
Hollow Knight devs highlight a big difference between their sequel and most Metroidvanias: "The player's choice about where to go in Silksong is not dictated by what power-ups you currently have"
 
 
Stellar Blade
Stellar Blade Eve actor Rebecca Hanssen says she was "totally wowed" by the game's success: "When I was recording it, I had no idea how big it was going to become"
 
 
007: First Light
007 First Light CEO is glad GTA 6 got delayed since now "spring looks really good," but thinks Rockstar could help "the industry as a whole" once it finally ships its masterpiece
 
 
GTA 6
GTA 6 joins Cyberpunk 2077 in winning the Most Wanted Golden Joysticks award two years running, in what's not a worrying coincidence whatsoever
 
 
Assassin's Creed Shadows
"The Assassin's Creed franchise exceeded our expectations": Assassin's Creed Shadows is "overperforming" according to Ubisoft, set to "reach a broader audience" soon thanks to its new Nintendo Switch 2 port
 
 
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Fruit Battlegrounds codes (November 2025) for Gems
 
 
Latest in Features
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Captain America #6 will send Steve Rogers and Nick Fury Jr's new SHIELD into the "powder keg" of a war-torn Latveria where they'll have to "reckon with the ghost of Doom" as well as the rampaging Red Hulk
 
 
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On the Radar with Moonlighter 2 – delving beyond the early access launch of this roguelike RPG with exclusive developer access
 
 
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Moonlighter 2’s shop system solves the age-old RPG issue of your bag being filled with useless tat
 
 
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The run-up to Marathon's release has been such a train wreck that it's easy to forget that the game might still be really good
 
 
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Leave your expectations for Alexander Skarsgård's new movie Pillion at the door: it's steamy and sexy, but it's so much more than a rom-com
 
 
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I love a narrative reason for roguelike loops, and Moonlighter 2 making it your literal job is one of the best
 
 
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