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Ubisoft CEO demands PS3 price cut

Sony must cut the price of PS3 to ensure it remains the dominant force in the console market and achieve the same success it's seen with PSone and PS2, Ubisoft CEO Yves Guillemot has stated.

He believes that "Sony will have a different market share... lower than before" for sure, linking much of the decline with the cost of the new machine, Reuters reports.

"They have to decrease the price quite significantly," Guillemot said at the recent Reuters Global Technology, Media and Telecoms Summit in New York.

It's a bit of no-brainer that lowering the cost of PS3 would make it more appealing to consumers, but we're still waiting on the real killer games that'll make Sony's console a must-have. However, perhaps we'll see such in the 34 titles due to release for the machine in the coming year.

At the summit, Yves Guillemot also revealed that Ubisoft has a PS3-exclusive title planned but didn't elaborate. More from the Ubidays next week in Paris, hopefully.

May 18, 2007