T-Pain announces his new religion in Crusader Kings 3 advert

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Things don't quite go to plan for the musician

Crusader Kings 3
(Image credit: Paradox)

Crusader Kings 3 has two new adverts, inexplicably starring rapper T-Pain.

Musician T-Pain talks Crusader Kings 3 in what might be the most bizarre video game adverts since Sony's promotion of the original PlayStation. The two videos are promotional material for Crusader Kings 3's addition to Xbox Game Pass. 

In the first trailer, titled "A New Religion", the award-winning artist announces that he's starting his own religion in the game. Modestly describing himself as "a freaking paragon of virtue" and "a medieval genius", he sets out to create a whole new faith.

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Christening this new religion, "Bootyism", T-Pain excitedly proclaims that it's going to be a "liberal and forward-thinking religion, a church for the people that's going to benefit everybody". But as the video below shows, not everyone is happy with T-Pain's new doctrine.

And the weirdness doesn't stop there. In the second advert, the musician guides us through the creation of his "Holy Booty Empire", where he starts out with ideals of rewriting history by being a fair and just ruler, providing education for everyone and keeping taxes low. But it's not long before there's an assignation attempt on emperor T-Pain thwarting his attempts to reign peacefully. Things go from bad to worse as he demonstrates what can happen when diplomacy goes very wrong.

Crusader Kings 3's PS5 and Xbox Series X release date is set for March 29, and it's launching with a controller-friendly interface for consoles.

If you're a fan of turn-based tactics or love a good RTS, read our pick of the best strategy games you can play right now.

Anne-Marie Coyle
Freelance Writer

Originally from Ireland, I moved to the UK in 2014 to pursue a Games Journalism and PR degree at Staffordshire University. Following that, I've freelanced for GamesMaster, Games TM, Official PlayStation Magazine and, more recently, Play and Games Radar. My love of gaming sprang from successfully defeating that first Goomba in Super Mario Bros on the NES. These days, PlayStation is my jam. When not gaming or writing, I can usually be found scouring the internet for anything Tomb Raider related to add to my out of control memorabilia collection.