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  1. Games
  2. Simulation Games

There are dozens of us: Paradise Killer's new open-world management sim aimed straight at Yakuza sickos is off to a great start on Steam with 98% positive reviews

News
By Jordan Gerblick published 19 April 2025

Promise Mascot Agency is as weird as it gets, and it turns out there are weirdos everywhere

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Michi, Pinky, and the rest of the Promise Mascot Agency standing in front of Kaso-Machi in key art for the game
(Image credit: Kaizen Game Works)
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It's been a few months since I first played the demo for Promise Mascot Agency, the new open-world management sim from Paradise Killer dev Kaizen Game Works, but I still remember asking myself in disbelief, what the hell is this game? And then quickly declaring, I love it.

Full disclosure: Promise Mascot Agency is effin' weird. If you understandably don't have the mental capacity to deal with a management sim that's also partly a visual novel about an exiled Yakuza who invests in a love hotel turned Mascot Agency, with quests and characters that make Like a Dragon's most unhinged moments seem banal by comparison, I would just turn away right now.

However, if you, like me, are a freak, maybe check it out! After all, almost everyone on Steam seems to really like it. With 98% positive reviews, it's a bonafide hit on the platform, with users praising Kiryu actor Takaya Kuroda's performance as the main character, clever writing, and most of all, chaotic good vibes.

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That's what I remember most from playing it too. The actual gameplay mechanics are nothing to write home about, although there are some really fun minigames, and while the story is as amusing as the wildest Yakuza sidequest, it's really the lovingly crafted world that sells the package. There's a ton of heart packed into this irresistibly charming little game, and there's truly nothing else like it.

It's important to note that it isn't just weird for weird's sake; it's weird with intention, jam-packed with nods to Japanese folklore and mascots inspired by yokai. In fact, maybe Promise Mascot Agency isn't actually weird at all; it's just extremely and unabashedly Japanese, which can come across as bizarre and eccentric to Western-minded players. Actually, I can't imagine it's not just a little weird to Japanese gamers too, but I'd imagine they're a little more used to this kind of stuff.

Anyway, forget about Blue Prince. Put the notepad away, turn off your brain, and indulge in the Japanese fever dream that is Promise Mascot Agency.

Or you can pick something from our list of the best JRPGs.

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Jordan Gerblick
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After earning an English degree from ASU, I worked as a corporate copy editor while freelancing for places like SFX Magazine, Screen Rant, Game Revolution, and MMORPG on the side. I got my big break here in 2019 with a freelance news gig, and I was hired on as GamesRadar's west coast Staff Writer in 2021. That means I'm responsible for managing the site's western regional executive branch, AKA my home office, and writing about whatever horror game I'm too afraid to finish.

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