Former Microsoft exec says the first Xbox was killed early in favor of 360 because it was "losing money left right and center," but luckily "we could afford to hemorrhage cash"

Original Xbox console

The original Xbox console was short-lived compared to a typical console generation, and now we have the very simple reason why: it was a financial disaster for Microsoft.

It's fairly common knowledge that Microsoft lost more than $4 billion dollars on the OG Xbox, and it's probably also pretty common to infer that that's the reason it was killed ahead of schedule to make room for the Xbox 360, but now we know that to be explicitly true thanks to the guy who was in charge of Xbox at the time.

"We were losing money right left and center on the original Xbox," said Moore. "When your install base and your attach rate to the install base are so out of sync… We knew where we were going with high definition, with broadband in particular, and the legacy platform, the original Xbox, wasn't going to deliver that."

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Jordan Gerblick

After earning an English degree from ASU, I worked as a corporate copy editor while freelancing for places like SFX Magazine, Screen Rant, Game Revolution, and MMORPG on the side. I got my big break here in 2019 with a freelance news gig, and I was hired on as GamesRadar's west coast Staff Writer in 2021. That means I'm responsible for managing the site's western regional executive branch, AKA my home office, and writing about whatever horror game I'm too afraid to finish.

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