Plants vs Zombies creator, PopCap Games announced today that they are starting a new program in partnership with the American Dental Association aimed at educating kids about dental hygiene.
It's one of those lovely partnerships where everyone comes out a winner. The ADA gets help in getting the word out from a franchise that kids love, PopCap gets some great advertising for their upcoming sequel, and kids get a whole bunch of free copies of PvZ!
That's right, the program will see PopCap handing out potentially millions of free copies of PvZ along with character trading cards at ADA-approved dentist locations. All in an effort to stop what they're calling "Zombie Mouth." And what a horrible affliction it is.
You can get more information on the official site at stopzombiemouth.com (opens in new tab).