Two European retailers are advertising a November 13 release date for PlayStation 4. NeoGAF users (via CVG) saw in-store advertisements with the date at Media Markt (opens in new tab), a Dutch consumer electronics retailer, and on online retailer bol.com's (opens in new tab) listing for Sony's next-gen system.
Sony told us the dates are "pure speculation," but it does seem odd that Media Markt would go through the trouble of printing up ads with nothing to go by. As always, take the information with some healthy skepticism.
The mid-month European date would likely put the U.S. launch at late October to early November, meaning PS4 would arrive alongside a glut of cross-gen heavyhitters. Getting on the shelves in time to capture consumer excitement for Assassin's Creed IV: Black Flag, Battlefield 4, Call of Duty: Ghosts, and plenty of other titlescertainly couldn't hurt.