Best Black Friday Lego deals 2025, with tempting offers and record low prices

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UK-based Black Friday Lego deals

Lego Deku Tree, Mecha Team Leader, Spider-Man Subway Train Battle, and Bag-End sets on either side of a GamesRadar+ Black Friday deals badge, all against a yellow background — (Image credit: Future)

Thanksgiving is over for another year, and that means Black Friday Lego deals are now in full swing. Of course, plenty of savings have been appearing online all week, but we're seeing bigger and better discounts than ever before now that the big day is finally here. There are record-low prices across the board from Amazon, Walmart, and more, so it's safe to say we're being spoilt for choice no matter what sort of set you're after.

There's so much worthy of our (admittedly, nerdy) attention, with savings across Disney, Marvel, and Star Wars collections, with plenty of videogame-related pieces and some cute decorative sets. That can mean, though, that it's a daunting task to sift through everything to find the best deals. That's why the GamesRadar+ Master Builders and I are bringing you the most tempting early Black Friday Lego deals as they happen. If you want the best Lego sets for less, this is the place to be.

UK

Lego Star Wars: Save up to £210 at Amazon
Lego Harry Potter: Up to £113 off at Amazon
Lego Marvel: Get up to £28 off at Amazon
Lego Disney: Savings up to £30 at Amazon
Lego Fortnite: Sets from £9.98 at Amazon
Lego Mario: Up to £25 off at Amazon
Lego Minecraft: Sets from £8.99 at Amazon
Lego Animal Crossing: Save up to £11 at Amazon
See all Lego discounts at Amazon
Up to £35 off at Very
Save up to £175 at Smyths Toys
Price matching at John Lewis
Savings up to 40% at Lego Store

Best Black Friday Lego deals

Lego Animal Crossing Nook's Cranny & Rosie's House | $74.99 $54.99 at Best Buy
Save $20 – You're looking at Lego Black Friday deals on GamesRadar+, so we can only assume you're partial to a video game or too. This Animal Crossing set will likely appeal to you, then, though it looks a little basic for adults. More of a display piece if anything!

Buy it if:
✅ You fancy an easy build
✅ You're shopping for a young person who loves Animal Crossing

Don't buy it if:
❌ You've never heard of Blathers or K. K. Slider

Price check:
💲 Amazon | $54.99

Lego Marvel The Avengers Helicarrier | $80 $40 at Walmart
Save $40 – This is a huge saving on a 509-piece set; the perfect middle ground for someone who wants to challenge themselves with a build, but not spend several evenings on it. As advertised, it'd be a perfect edition to a home office set-up if you're a Marvel fan!

Buy it if:
✅ If you're looking to spruce up your home office
✅ If Captain America: The Winter Soldier was a highlight in the MCU for you

Don't buy it if:
❌ You can't tell your Iron Mans from your Ironhearts

Price check:
💲 Amazon | N/A

Lego Star Wars Grogu with Hover Pram | $99.99 $49.99 at Walmart
Save $50 – Is the wait for The Mandalorian and Grogu testing your patience? Perhaps building something Star Wars-related might help you take your mind off things?This is a massive saving and a record-low price for Baby Yoda – you'd be wise to snap this one up fast before it's gone!

Buy it if:
✅ You love the little green guy
✅ You're looking for Star Wars gifts

Don't buy it if:
❌ Those beady eyes creep you out a little

Price check:
💲 Amazon | $49.99

Lego Creator 3 in 1 Wild Animals (Majestic Rhino with Birds) | $59.99 $41.99 at Amazon
Save $18 – Not into nerdy franchises? There are deals out there for you, too, like with this 3-in-1 Wild Animals set. Make a rhino, if you so fancy, then deconstruct the whole thing and reassemble as walrus or a hippo. The age recommendation on this set is 9+, so it's not a super basic set but it's still not too challenging for kids. Perfect for pre-teen builders.

Buy it if:
✅ You're a big animal lover
✅ You're keen to get more bang for your buck with a 3-in-1 design
✅ Marvel or Star Wars characters aren't your thing

Don't buy it if:
❌ You tend to display your creations, and won't make use of the rebuildable feature

Price check:
💲 Walmart | $79.99

Lego Harry Potter Mandrake | $69.99 $40.99 at Amazon
Save $29 – It's record-low price time, folks! This rendition of the screaming plants from Harry Potter and the Chamber of Secrets hasn't ever been cheaper, and the batting average we see in terms of cost is more like $54. This one has a Black Friday deals label too, so I doubt it'll fall any more before the sale is done.

Buy it if:
✅ You have a Harry Potter collection
✅ You prefer more unusual kits

Don't buy it if:
❌ You'd rather spend that money on Hogwarts

Price check:
💲 Walmart | $54.99

Lego Technic NASA Apollo Lunar Roving Vehicle LRV | $219.99 $153.99 at Amazon
Save $66 – At 18+, this set is sure to provide hours of contemplative entertainment and would be well-suited to an adult Lego fan or an older child who loves all things space. One to display once it's finished, for sure! If you're not an Amazon subscriber, Walmart is currently offering the same set for the same price.

Buy it if:
✅ You're looking for more of a challenge
✅ You're shopping for someone who digs space

Don't buy it if:
❌ You're looking for a simpler set

Price check:
💲 Walmart | $153.99

Lego Star Wars: A New Hope Tantive IV | $79.99 $40 at Amazon
Save $40 – This is the cheapest this neat 25th anniversary set has ever gone for with an impressive 50% off – and one of the best Lego deals we've seen this Black Friday. Cool details include all 11 of the starship's engines and turboblasters.

Buy it if:
✅ You're a big fan of the original Star Wars trilogy
✅ You want a cool collectible to display

Don't buy it if:
❌ You're looking for a gift suitable for kids

Price check:
💲 Walmart | $40

UK

UK-based Black Friday Lego deals

Lego Mario & Standard Kart | £150 £105 at Argos
Save £45 – It's a double dose of Mario as we have another set centered on the red-loving plumber here, and this one's been knocked down in price even more than its predecessor. This design features a more modern Mario, so would likely suit younger fans. Not too young, though, as it's 18+.

Buy it if:
✅ You're more of a Mario than a Luigi person
✅ You don't have any display room left

Don't buy it if:
❌ You're after a present for someone pre-teen or littler

Price check:
💲Nintendo | £104.99

Lego Star Wars Advent Calendar 2025 | £29.99 £20.99 at Very
Save £9 – We're not far away from a record low with this one, and considering how quickly it's going out of stock elsewhere, I'm not sure we'll get a better offer. Because the Lego Advent Calendar range usually sells out before December, I'd grab this while the going's good. It won't stick around!

Buy it if:
✅ You're fed up of normal calendars
✅ You want an easy Star Wars gift

Don't buy it if:
❌ You'd prefer chocolates

Price check:
💲 Amazon | Out of stock

Lego Dungeons & Dragons: Red Dragon's Tale | £315 £220.49 at Argos
Save £94 – We're not just into video games over here at GamesRadar+, our nerdy selves like board and tabletop games, too, and it doesn't get more iconic than D&D. That's why this Red Dragon's Tale set caught our eye and at almost £100 off, it's a pretty decent price.

Buy it if:
✅ You're into D&D
✅ You love a fire-breathing, flying reptile

Don't buy it if:
❌ You don't know your Dungeon Masters from your hobgoblins

Price check:
💲LEGO | £314.99

What to expect from Black Friday Lego deals 2025

Lego Deku Tree, Battle Bus, Ornithopter, and Barad-dur all divided by white lines — (Image credit: Lego, Future)

Lego goes weapons free so far as deals are concerned in November, and that means you can save on everything from cheap kits to the most expensive sets. While the former often get discounted, it's the latter you should watch out for. Seeing as they so rarely go on offer, this is the best time to buy something like Lego Rivendell; premium builds tend to hold their price for most of the year, so it's your best chance of getting them for less.

I'd keep a close eye on the pricier kits that launched in the first half of 2025 or the final months of last year as well - we're talking the Twilight kit and their ilk. These haven't enjoyed major reductions yet, so I suspect Black Friday will be their chance. Seeing as they normally weigh in at several hundred dollars or pounds, that's one hell of an opportunity.

Want a broader overview? No problem. Here's what you need to know:

🎬 Sets based on popular franchises enjoy the most frequent discounts
Generally speaking, the most popular Black Friday Lego deals belong to IPs like Star Wars, Harry Potter, and Marvel. These make up the lion's share of savings in my experience, which is understandable; they're hot stuff. As an example, 'Lego Star Wars' and 'Lego Millennium Falcon' are some of the most searched Black Friday terms according to my keyword research. And honestly, that buzz is understandable; during a Black Friday not so long ago, the Lego UCS Millennium Falcon enjoyed the best discount it's had in the UK for ages.

So, what about specific sets? Based on the recent Prime Day Lego deals (AKA Big Deal Days), there are some models I'd keep a very close eye on indeed. This year's Advent Calendar range is worth grabbing at your first convenience, because these got big price cuts during Prime and may not last until November as a result. We also saw some record low prices on old faithful sets that usually don't move beyond established discounts - the Piranha Plant comes to mind. Expect an even steeper reduction on that one this time.

It should be an embarrassment of riches in the UK as well. I'd put money on the Deku Tree, Rivendell, Barad-dur, Hogwarts Castle, and the UCS Millennium Falcon hitting record lows during November, because they enjoyed massive discounts for Prime as is. Could we get a similar cut on The Shire, or One Piece models? I'd actually bet on it. It's been long enough since they were released and none have had significant savings yet, so they're prime candidates for slashed prices.

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Black Friday Lego deals FAQ

A Lego D&amp;D Beholder, Millennium Falcon, Nightmare Before Christmas, and Super Mario set divided by a white line — (Image credit: Lego, Future)

When will Black Friday Lego deals end?

This year's Black Friday sale will officially end at midnight on November 28, 2025. However, the discounts aren't limited to that one day – even though the best offers are limited to Black Friday itself, discounts are likely to continue into the weekend. They traditionally continue into early December as well, albeit rebranded as Cyber Monday Lego deals.

Just remember, the best offers probably won't last long. I've seen flash sales on high-profile kits such as Rivendell drop unexpectedly on Black Friday and disappear a couple of hours later, so keep those eyes peeled.

Where will the best Black Friday Lego deals be?

While usual suspects like Amazon are sure to go all in on Black Friday Lego deals this year (they always do), there are alternatives worth considering as well. For example, Walmart was the real MVP last year. I'd been monitoring the retailer ahead of, during, and after the sale and it was consistently better than the competition, so keep that in mind as things heat up.

The official Lego site is another worthy candidate. I've seen plenty of generous discounts across its range before, and a very healthy 20% was knocked off many sets in Black Fridays past. Seeing as it features some exclusive items you won't find anywhere else, bearing it in mind this November is a must.

Supermarkets are also a great place to go deals-hunting, and some of their offers are better than anything else you'll see. UK shops in particular get their share of excellent Black Friday Lego deals; Aldi sliced a whopping 60% off the Millennium Falcon a little while back, for instance. Have a look online or in person during the 2025 sales in case we get more hot discounts.

So, TLDR? Keep an eye on the following:

US
- Amazon: Traditionally the best
- Walmart: Surprisingly good
- Lego: Discounts up to 40%
- Zavvi: Solid price-cuts
- Best Buy: Great variety

UK
- Amazon: A great all-rounder
- Lego: Discounts up to 40%
- Zavvi: Great reductions
- Very: Reliable source
- Argos: Excellent for savings
- John Lewis: Good for UCS savings

Does Lego take part in Black Friday?

Although the discounts might not be as wide-ranging as they are at other retailers, the Lego Store does get involved with Black Friday. Indeed, you can save 20% on average and anywhere up to 40% if you're quick. These price cuts include multiple ranges, with everything from the enormous Avengers Hulkbuster to the Atari set going on offer in the past.

What does Black Friday mean for Lego fans?

While Black Friday is better known for its tech discounts, you can get some cracking offers on Lego during the event. In fact, some of the year's best prices are found during this November sales extravaganza.

In a nutshell, that is what Black Friday means for Lego fans - the chance to save record amounts on sets that rarely get a reduction (alongside some that do). We've seen this happen over and over again in years gone by, so 2025 shouldn't be any different. As a case in point, the highly sought-after Rivendell kit dropped to its lowest ever price for a limited time last year, and proved to be the best opportunity to save on the kit we've seen before or since. Now that hotly anticipated newcomers such as the Shire, Twilight, and Mario Kart have joined the range, I'm hoping we'll see a similar occurrence this November.

Do Lego Insiders get special deals?

If you're part of Lego's own Insiders program (basically their free sign-up membership), you will indeed get some exclusive offers. That's why it's a good idea to watch the official Lego store when Black Friday gets going.

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Naturally, Black Friday Lego deals aren't the only worthwhile offers this November. We can also expect some cracking Black Friday board game deals.

TOPICS

I've been writing about games in one form or another since 2012, but these days you'll find me managing GamesRadar+'s tabletop gaming and toy coverage (I spend my time here handling everything from board game reviews to the latest Lego news). I've also been obsessed with Warhammer since the 1990s, and love nothing more than running tabletop RPGs like D&D as a Dungeon Master.

With contributions from

Amy WestEntertainment Writer
Emily GarbuttEntertainment Writer

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