New YouTube show wants to discover "the next big gaming content creator"

uTure is a new YouTube show seeking the next big game creator — (Image credit: YouTube)

Ali-A has launched uTure, a "global talent show to find the next big gaming content creator".

Along with a whole host of high-profile content creators like LilSimsie, Lachlan, and Vikkstar123, Ali-A and the judging panel will prepare weekly challenges for ten would-be YouTube stars, providing a score and "constructive feedback" each time.

To apply, you have until May 8 to prepare a 60-second or less YouTube Shorts video, tag it #uTureShow, and then submit it to the uTure.show website. The top ten submissions will be invited onto the show, which is set to broadcast from June 2022.

"YouTube is home to tens of thousands of brilliant gaming creators that haven’t yet been discovered," said Ali-A. "It's my hope that uTure will give all these creative individuals their moment to shine and learn from gaming veterans in the space in front of YouTube’s millions-strong global audience."

"Gaming is one of the largest content categories on YouTube - it reaches millions of fans every day and inspires a tremendous amount of new content creation on the platform," added Lester Chen, YouTube's global head of gaming creators.

"Creativity is YouTube’s driving force, and we’re committed to nurturing unique and diverse talent by providing opportunities on an open platform with a truly global reach. Many of our brightest stars find ways to use gaming as a vehicle for storytelling and creative expression.

"Ali-A is a great example of this – from streaming to short-form content, he is constantly evolving and innovating his channel, and it’s little wonder that he has enjoyed decade-long success on the platform. It seems only natural that he's created uTure and teamed up with a global all-star roster of talent to help find the next breakout YouTube gaming creator."

Read up on our new games 2022 guide for a complete guide to the biggest games launching over the next few months.

Vikki Blake is GamesRadar+'s Weekend Reporter. Vikki works tirelessly to ensure that you have something to read on the days of the week beginning with 'S', and can also be found contributing to outlets including the BBC, Eurogamer, and GameIndustry.biz. Vikki also runs a weekly games column at NME, and can be frequently found talking about Destiny 2 and Silent Hill on Twitter.