Jesse Bradford hopes there's Beer In Hell

Jesse Bradford, who has just finished work on Oliver Stone’s George Bush biopic W, has nabbed one of the leading roles in the adaptation of Rucker Max’s alcohol-driven memoir I Hope They Serve Beer In Hell.

Max created a website chronicling his party lifestyle, which nabbed a book deal with Penguin and now a film in development with Richard Kelly’s production company, Darko, producing. Matt Czuchry is making the leap from TV’s Gilmore Girls to film and nabbing the lead role of Max in a story that sees him nearly ruin a friend’s wedding and try to get back into his good graces. Geoff Stults is also starring and The Hollywood Reporter is getting the next round .