John 'Bucky' Buckley, head of publishing and communications at Palworld developer Pocketpair, has spoken out about the numerous demos that are part of Steam Next Fest that feature AI art as their main promotional image, better known as a capsule.
Steam Next Fest has just begun, featuring almost 4,000 demos of upcoming games. As the event will run for just a week, it would be impossible to try them all, or even play just the ones you're interested in. With no limit to the number of demos you can download and play, it often feels like a part-time job simply sifting through the sheer wall of game titles and capsules to find one you might like.
This is where Bucky steps in with his personal mantra. Posting on Twitter, he writes, "There are a zillion demos in this Steam Next Fest, and I'm going to be very real...I don't feel very compelled to check out demos with AI art capsules."
There are a zillion demos in this Steam Next Fest, and I'm going to be very real...I don't feel very compelled to check out demos with AI art capsulesFebruary 24, 2026
Steam requires developers to disclose whether they use generative AI and places an 'AI Generated Content Disclosure' above the system requirements. However, this is a self-reported system, and even in demos that don't disclose AI, some seem suspiciously generated.
It's getting ever more difficult to discern whether a game has been made with generative AI, and while these disclosures are a good place to start, you will need to remain vigilant if you want to avoid it.
