Mario creator Shigeru Miyamoto says Nintendo's new fascination with movies is because "Ultimately what people remember are the IPs"

The Super Mario Bros. Movie
(Image credit: Universal Pictures)

Mario creator Shigeru Miyamoto has explained one of the reasons that Nintendo has suddenly started going all-in on movies over the last few years.

This was originally published with an erroneous quote and has been updated to reflect and correct this.

Since the Bob Hoskins-led Super Mario Bros. film released in 1993, Nintendo seemingly swore off the prospect of letting movies based on its games happen (barring anime adaptations like the Japan-only Animal Crossing film and the various Pokemon movies). However, in the last few years it's been a complete 180, with The Super Mario Bros. Movie coming out in 2023 and being a massive success, a sequel to it releasing next year and a movie based on The Legend of Zelda coming in 2027 – not to mention chatter of Donkey Kong and Luigi's Mansion movies.

So this is just legitimate ragebait. The context was specifically about expanding the Nintendo IPs and the Nintendo Museum where they can see and use old hardware. Here's the question and answer

— @erasu.bsky.social (@erasu.bsky.social.bsky.social) 2025-10-19T22:35:45.249Z

Miyamoto told Nintendo Dream "Ultimately what people remember are the IPs. Games become obsolete when new versions come out. But that's incredibly sad." He continued, "We started video production partly because of that sadness – seeing our creations become playable only on Virtual Console."

Miyamoto continues "There's a limit to what you can do if you make them playable in a museum, but videos will remain forever," saying that "I always say that my theme is 'creating reasons for people to choose Nintendo.'"

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Scott McCrae
Contributor

Scott has been freelancing for over three years across a number of different gaming publications, first appearing on GamesRadar+ in 2024. He has also written for the likes of PC Gamer, Eurogamer, VG247, Play, TechRadar, and others. He's typically rambling about Metal Gear Solid, God Hand, or any other PS2-era titles that rarely (if ever) get sequels.

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