Take-Two boss makes lofty GTA 6 promises, despite sky-high hype: "Rockstar Games is trying to create the best thing anyone's ever seen in entertainment"

News
By published

"Not just interactive entertainment"

GTA 6
(Image credit: Rockstar Games)

The hype for GTA 6 is already through the roof - its second trailer apparently broke viewership records and fans have been combing over all 5,000 of its frames in the days since. But, as if hype levels weren't sky-high enough, Rockstar Games' parent company just made some very lofty statements about the developers' ambitions.

"The key thing is that Rockstar Games is trying to create the best thing anyone’s ever seen in entertainment, not just interactive entertainment," Take-Two CEO Strauss Zelnick promised in an interview with CNBC while discussing GTA 6's delay. "That's a tall order, and I think consumers have huge hopes for the title."

Kaan Serin
Freelance contributor

Kaan freelances for various websites including Rock Paper Shotgun, Eurogamer, and this one, Gamesradar. He particularly enjoys writing about spooky indies, throwback RPGs, and anything that's vaguely silly. Also has an English Literature and Film Studies degree that he'll soon forget.

You must confirm your public display name before commenting

Please logout and then login again, you will then be prompted to enter your display name.