Skip to main content
GamesRadar+ GamesRadar+
US EditionUS CA EditionCanada UK EditionUK AU EditionAustralia
Sign in
  • View Profile
  • Sign out
  • Games
    • Game Insights
      • Games News
      • Games Features
      • Games Reviews
      • Games Guides
      • Big in 2026
      • The Big Preview
      • On The Radar
      • Indie Spotlight
      • Future Games Show
      • Golden Joystick Awards
    • Genres
      • Action Games
      • RPGs
      • Action RPGs
      • Adventure Games
      • Third Person Shooters
      • FPS Games
    • Platforms
      • PS5
      • Xbox Series X
      • PC
      • Nintendo Switch
      • Nintendo Switch 2
      • Tabletop Gaming
    • Franchises
      • Grand Theft Auto
      • Pokemon
      • Assassin's Creed
      • Monster Hunter
      • Fortnite
      • Cyberpunk
      • Red Dead
      • The Elder Scrolls
      • The Sims
  • Entertainment
    • TV Shows
      • TV News
      • TV Reviews
      • Anime Shows
      • Sci-Fi Shows
      • Superhero Shows
      • Animated Shows
      • Marvel TV Shows
      • Star Wars TV Shows
      • DC TV Shows
    • Movies
      • Movie News
      • Movie Reviews
      • Big Screen Spotlight
      • Superhero Movies
      • Action Movies
      • Anime Movies
      • Sci-Fi Movies
      • Horror Movies
      • Marvel Movies
      • DC Movies
    • Streaming
      • Apple TV Plus
      • Disney Plus
      • Netflix
      • HBO
      • Amazon Prime Video
      • Hulu
    • Comics
      • Marvel Comics
      • DC Comics
    • Toys & Collectibles
    • Lego
    • Dungeons and Dragons
    • Merch
  • Hardware
    • Insights
      • Hardware News
      • Hardware Reviews
      • Hardware Features
    • Computing
      • Desktop PCs
      • Laptops
      • Handhelds
    • Peripherals
      • Headsets & Headphones
      • TVs & Monitors
      • Gaming Mice
      • Gaming Keyboards
      • Gaming Chairs
      • Speakers & Audio
    • Accessories & Tech
      • Gaming Controllers
      • Tech
      • SSDs & Hard Drives
      • VR
      • Accessories
      • Retro
  • Deals
    • Game Deals
    • Tech Deals
    • TV Deals
    • Buying Guides
  • Video
  • Newsletters
    • Quizzes
    • About Us
    • How to pitch to us
    • How we score
    • Newsarama
    • Retro Gamer
    • Total Film
  • home
  • Games
    • View Games
      • Games News
      • Games Features
      • Games Reviews
      • Games Guides
      • Big in 2026
      • The Big Preview
      • On The Radar
      • Indie Spotlight
      • Future Games Show
      • Golden Joystick Awards
      • Action Games
      • RPGs
      • Action RPGs
      • Adventure Games
      • Third Person Shooters
      • FPS Games
    • Platforms
      • View Platforms
      • PS5
      • Xbox Series X
      • PC
      • Nintendo Switch
      • Nintendo Switch 2
      • Tabletop Gaming
      • Grand Theft Auto
      • Pokemon
      • Assassin's Creed
      • Monster Hunter
      • Fortnite
      • Cyberpunk
      • Red Dead
      • The Elder Scrolls
      • The Sims
  • Entertainment
    • View Entertainment
    • TV Shows
      • View TV Shows
      • TV News
      • TV Reviews
      • Anime Shows
      • Sci-Fi Shows
      • Superhero Shows
      • Animated Shows
      • Marvel TV Shows
      • Star Wars TV Shows
      • DC TV Shows
    • Movies
      • View Movies
      • Movie News
      • Movie Reviews
      • Big Screen Spotlight
      • Superhero Movies
      • Action Movies
      • Anime Movies
      • Sci-Fi Movies
      • Horror Movies
      • Marvel Movies
      • DC Movies
    • Streaming
      • View Streaming
      • Apple TV Plus
      • Disney Plus
      • Netflix
      • HBO
      • Amazon Prime Video
      • Hulu
    • Comics
      • View Comics
      • Marvel Comics
      • DC Comics
    • Toys & Collectibles
    • Lego
    • Dungeons and Dragons
    • Merch
  • Hardware
    • View Hardware
      • Hardware News
      • Hardware Reviews
      • Hardware Features
      • Desktop PCs
      • Laptops
      • Handhelds
    • Peripherals
      • View Peripherals
      • Headsets & Headphones
      • TVs & Monitors
      • Gaming Mice
      • Gaming Keyboards
      • Gaming Chairs
      • Speakers & Audio
      • Gaming Controllers
      • Tech
      • SSDs & Hard Drives
      • VR
      • Accessories
      • Retro
  • Deals
    • View Deals
    • Game Deals
    • Tech Deals
    • TV Deals
    • Buying Guides
  • Video
  • Newsletters
    • Quizzes
    • About Us
    • How to pitch to us
    • How we score
    • Newsarama
    • Retro Gamer
    • Total Film
Trending
  • Pokemon Winds and Waves
  • New Games for 2026
  • GamesRadar+ Replay
  • Mario Day deals
Don't miss these
Nioh 3 shogun in plate armor helmet
Action RPGs 15 years after Dark Souls, Nioh 3 faced the exact same problem and "people felt that the game was a little bit easier"
A screenshot of the title card for the upcoming game Assassin's Creed Codename Hexe.
Assassin's Creed Assassin’s Creed Hexe will be a "darker" installment "set during a pivotal moment in history"
Nioh 3 character holding shining jade medallion
Action RPGs "Nioh 3 is a great game but it's not perfect," devs say in refreshing show just weeks after the acclaimed RPG's release
Assassin's Creed Shadows cinematic screenshot
Assassin's Creed Best Assassin's Creed games, ranked from worst to best
Black Flag Resynced
Assassin's Creed Assassin's Creed: Black Flag remake finally out in the open as Ubisoft acknowledges its worst-kept secret
Assassin's Creed Codename Hexe
Assassin's Creed Assassin's Creed Hexe: Everything you need to know about the new flagship AC game
Assassin's Creed Shadows cinematic screenshot
Assassin's Creed Assassin's Creed Shadows to enter "final phase of support," and PvP multiplayer game Invictus is "progressing steadily"
A player on a ship looking at a whale tail during Assassin's Creed Black Flag.
Assassin's Creed Assassin's Creed 3 held back on the ship-sailing stuff until Black Flag because Ubisoft worried the tech "wouldn't work"
Assassin's Creed Codename Hexe
Action RPGs Upcoming Assassin's Creed games: Every new Assassin's Creed game in development
Assassin's Creed games in order: All of the current Assassin's Creed protagonists on a misty white background.
Games Former Ubisoft vet says Assassin's Creed developer is "hated" by "many of their own" devs, but there's still hope for it
Crimson Desert: Macduff looking out into the distance during the new game, Crimson Desert.
Open World Games Crimson Desert devs aren't "hiding anything," will show console versions of the RPG "ahead of launch," says PR lead
Assassin's Creed Unity screenshot of protagonist Arno
Assassin's Creed Ubisoft fires 13-year Assassin's Creed veteran after suspending him for speaking out against return-to-office mandate
A screenshot of a dark woods during the reveal trailer for Assassin's Creed: Codename Hexe
Action Games Assassin's Creed Hexe creative director quits Ubisoft as Black Flag lead steps in following departure
Highguard character in purple and black armor
FPS Games "There's no way this will flop": Laid-off Highguard dev says internal sentiment was high "but then the trailer came out"
Assassin's Creed "Several" Assassin's Creed games to come, Ubisoft promises, plus more Far Cry amid "restructuring across the company"
  1. Games
  2. Action Games
  3. Assassin's Creed
  4. Assassin's Creed Shadows

Assassin's Creed Shadows dev calls out Elon Musk for "feeding hatred" in response to criticism of Black samurai Yasuke

News
By Jordan Gerblick published 13 June 2024

"I had a lot of three word replies that came to mind"

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

Assassin's Creed Shadows
(Image credit: Ubisoft)
  • Facebook
  • X
  • Pinterest
  • Flipboard
  • Email
Share this article
Join the conversation
Follow us
Add us as a preferred source on Google
Get the GamesRadar+ Newsletter

Weekly digests, tales from the communities you love, and more


By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

You are now subscribed

Your newsletter sign-up was successful


Want to add more newsletters?

GamesRadar+

Every Friday

GamesRadar+

Your weekly update on everything you could ever want to know about the games you already love, games we know you're going to love in the near future, and tales from the communities that surround them.

GTA 6 O'clock

Every Thursday

GTA 6 O'clock

Our special GTA 6 newsletter, with breaking news, insider info, and rumor analysis from the award-winning GTA 6 O'clock experts.

Knowledge

Every Friday

Knowledge

From the creators of Edge: A weekly videogame industry newsletter with analysis from expert writers, guidance from professionals, and insight into what's on the horizon.

The Setup

Every Thursday

The Setup

Hardware nerds unite, sign up to our free tech newsletter for a weekly digest of the hottest new tech, the latest gadgets on the test bench, and much more.

Switch 2 Spotlight

Every Wednesday

Switch 2 Spotlight

Sign up to our new Switch 2 newsletter, where we bring you the latest talking points on Nintendo's new console each week, bring you up to date on the news, and recommend what games to play.

The Watchlist

Every Saturday

The Watchlist

Subscribe for a weekly digest of the movie and TV news that matters, direct to your inbox. From first-look trailers, interviews, reviews and explainers, we've got you covered.

SFX

Once a month

SFX

Get sneak previews, exclusive competitions and details of special events each month!


An account already exists for this email address, please log in.
Subscribe to our newsletter

An Assassin's Creed lead has responded to criticism from Elon Musk over Assassin's Creed Shadow's inclusion of a Black samurai main protagonist.

For some context, one of the playable protagonists in Assassin's Creed Shadows is a samurai named Yasuke who also happens to be a Black person. People became upset over what they perceive as a slight against historical accuracy, and as he is wont to do these days, Musk chimed in with a pithy tweet claiming "DEI kills art." DEI in this instance refers to Diversity, Equity, and Inclusion.

Assassin's Creed series vice president executive producer Marc-Alexis Côté was asked about this interaction in an interview with Game File (thanks, VGC), and Côté revealed that, not only has he seen Musk's tweet, but he badly wanted to reply but decided against engaging the controversial businessman. 

You may like
  • Assassin's Creed Shadows Assassin's Creed Shadows' Yasuke and Naoe could influence how future protagonists in Ubisoft's open-world games move
  • Assassin's Creed Shadows cinematic screenshot Assassin's Creed Shadows to enter "final phase of support," and PvP multiplayer game Invictus is "progressing steadily"
  • Assassin's Creed Shadows cinematic screenshot As Assassin's Creed Shadows nears its first anniversary, Ubisoft brings back a series favorite feature – a manual jump

"That tweet generated emotions, that… the first thing I wanted to do was go back on X – that I had deleted – and just tweet back," Côté said. "And I just took a step back. I have a mindfulness app on my phone. And I did a bit of mindfulness to try to explore the emotions that this tweet created."

Côté went on to say Elon is "feeding hatred" and that "I had a lot of three word replies that came to mind." Ultimately, Côté decided that, "by attacking someone like Elon… I will not convince people about our point of view as a team."

Yasuke was a real-life historical figure generally recognized as the earliest documented person of African origin to appear in Japanese historical records. Although his life isn't well-documented, it's known that he was a man of African descent who served as a retainer for the Japanese daimyō Oda Nobunaga between 1581 and 1582. 

"We’ve got a super-mysterious historical character from which not much is known about," Côté said. "And for us, it was what we want in Assassin’s Creed."

Sign up to the GamesRadar+ Newsletter

Weekly digests, tales from the communities you love, and more

By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

Additionally, Côté said, "what Elon says is not the game that we’re building," adding, "People will have to play the game for themselves. And if, within the first 11 minutes and 47 seconds, they are not convinced of what we’re doing, we can have the discussion."

The reason Côté listed that very specific amount of time isn't clear, but it could be the length of an early cutscene in the upcoming Assassin's Creed game that explains a little more about Yasuke. "I was reviewing the game very recently, and I was like, 'the answer is there!' he said. "I just hope and wish that people can keep an open mind about this and see the game for what it is. It’s an Assassin’s Creed game, and I believe the best one we’ve ever built."

Assassin's Creed Shadows takes place in feudal Japan during the Azuchi-Momoyama era and lets players switch between the combat-oriented Yasuke and the stealthy Naoe. The open-world RPG launches on PS5, Xbox Series X, and PC on November 15.

Following historical error complaints, Assassin's Creed Shadows director promises the trailer's architectural inaccuracies will be ironed out for the RPG's launch.

CATEGORIES
PS5 Xbox Series X PC Gaming Platforms PlayStation Xbox
Jordan Gerblick
Jordan Gerblick
Social Links Navigation
Staff Writer

After earning an English degree from ASU, I worked as a corporate copy editor while freelancing for places like SFX Magazine, Screen Rant, Game Revolution, and MMORPG on the side. I got my big break here in 2019 with a freelance news gig, and I was hired on as GamesRadar's west coast Staff Writer in 2021. That means I'm responsible for managing the site's western regional executive branch, AKA my home office, and writing about whatever horror game I'm too afraid to finish.

Read more
Assassin's Creed Shadows
Assassin's Creed Shadows' Yasuke and Naoe could influence how future protagonists in Ubisoft's open-world games move
 
 
Assassin's Creed Shadows cinematic screenshot
Assassin's Creed Shadows to enter "final phase of support," and PvP multiplayer game Invictus is "progressing steadily"
 
 
Assassin's Creed Shadows cinematic screenshot
As Assassin's Creed Shadows nears its first anniversary, Ubisoft brings back a series favorite feature – a manual jump
 
 
Assassin's Creed Shadows cinematic screenshot
I loved Assassin's Creed Shadows but I wish I knew how overwhelmingly huge it was before starting
 
 
Black Flag Resynced
Assassin's Creed: Black Flag remake finally out in the open as Ubisoft acknowledges its worst-kept secret
 
 
Assassin's Creed Shadows
Like Skull and Bones, Assassin's Creed Shadows and Mirage are "AAAA" games, Ubisoft producer claims
 
 
Latest in Assassin's Creed
Black Flag Resynced
Assassin's Creed: Black Flag remake finally out in the open as Ubisoft acknowledges its worst-kept secret
 
 
A screenshot of the title card for the upcoming game Assassin's Creed Codename Hexe.
Assassin’s Creed Hexe will be a "darker" installment "set during a pivotal moment in history"
 
 
Assassin's Creed Shadows cinematic screenshot
Assassin's Creed Shadows to enter "final phase of support," and PvP multiplayer game Invictus is "progressing steadily"
 
 
A screenshot of a dark woods during the reveal trailer for Assassin's Creed: Codename Hexe
Assassin's Creed Hexe creative director quits Ubisoft as Black Flag lead steps in following departure
 
 
Assassin's Creed Valhalla
Ubisoft CEO fights nepotism claims against Assassin's Creed studio by saying "Ubisoft was created as a family company"
 
 
Skull and Bones screenshot
Assassin's Creed 3 lead says "junior" Skull and Bones team was trying to "make Black Flag crossed with World of Tanks"
 
 
Latest in News
Clair Obscur: Expedition 33 lead Gustave faces a gommage
Clair Obscur Expedition 33 took inspiration from a surprising anime - Soul Eater creator's Fire Force
 
 
A close-up of Grace talking with someone through glass in Resident Evil Requiem
Resident Evil Requiem leads let actors re-do "technically" perfect scenes if it made them happy, says Grace actor
 
 
Kratos approaches Aphrodite's bedchamber in God of War 3
"The God of War sex mini-games were designed by women," which is why Aphrodite's bed looks "like a labia"
 
 
Alan Ritchson in Reacher season 3
Reacher star Alan Ritchson says season 4 is coming this year: "It's by far the best season we've had yet"
 
 
Spider-Noir aiming his webshooter
Spider-Noir is the "same character, different version": "It's not a continuation of Into The Spider-Verse"
 
 
Helldivers 2
Helldivers 2 support agent says "there's no balance team" at Arrowhead because "it's all a team effort"
 
 
LATEST ARTICLES
  1. Mario riding Yoshi through space with Luigi and Peach flying along beside him
    1
    Super Mario Galaxy Movie reveals Donald Glover as the voice of Yoshi and more new casting in a star-spanning trailer
  2. 2
    Reacher star Alan Ritchson says season 4 is coming this year: "It's by far the best season we've had yet"
  3. 3
    Clair Obscur Expedition 33 took inspiration from a surprising anime - Soul Eater creator's Fire Force
  4. 4
    "The God of War sex mini-games were designed by women," which is why Aphrodite's bed looks "like a labia"
  5. 5
    Resident Evil Requiem leads let actors re-do "technically" perfect scenes if it made them happy, says Grace actor

GamesRadar+ is part of Future US Inc, an international media group and leading digital publisher. Visit our corporate site.

Add as a preferred source on Google Add as a preferred source on Google
  • Terms and conditions
  • Contact Future's experts
  • Privacy policy
  • Cookies policy
  • Accessibility statement
  • Careers
  • About us
  • Advertise with us
  • Review guidelines
  • Write for us
  • Accessibility Statement

© Future US, Inc. Full 7th Floor, 130 West 42nd Street, New York, NY 10036.

Please login or signup to comment

Please wait...