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DC's new general manager aims to "leverage the cultural power" of company for "increasingly diverse global fan base"

(Image credit: DC)

DC's new general manager/senior vice-president Daniel Cherry III (opens in new tab) officially began his tenure at the company this week, and in a social media post, he's given a little bit of background on his comic book roots and his vision of DC going forward.

Shazam! #1 (1974) (Image credit: C.C. Beck/Nick Cardy/Murphy Anderson (DC))
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"I've been a huge DC fan since I first discovered the joy of comics from my father, who collected Shazam oversized comics from the '70s," Cherry writes on LinkedIn (opens in new tab). "I am standing on the shoulders of giants like Malcolm Wheeler-Nicholson, Bill Finger, Bob Kane, Neal Adams, Harry Lampert, and so many others. I'm especially proud to be continuing the legacy of fellow Ohioan and Cleveland native Jerry Siegel, who created Superman."

Cherry will be working alongside publisher/chief creative officer Jim Lee at the Burbank-based company, with them both reporting to Warner Bros. global brands and experience president Pam Lifford.

"While always respecting the past, I also think it's our responsibility to leverage the cultural power of DC Comics and our characters to entertain and inspire an increasingly diverse global fan base," Cherry says. "Comics have the unique power to create resonant imagery and narratives that can move the world toward a better, more inclusive version of itself."

(Image credit: DC)

In his Twitter bio (opens in new tab), Cherry describes himself as a "creative optimist" and "strategic realist," and in this LinkedIn post he expresses excitement at the potential DC has going forward.

"It's my sincere hope that I am able to contribute and help evolve the brand and increase its relevance and impact for generations to come. #DCComics (opens in new tab) #SuperHeroes (opens in new tab) #DreamJob (opens in new tab) #DCFanDome (opens in new tab) #DCEU (opens in new tab) #ExperienceOverTheory (opens in new tab)"

What will the future hold for DC and its comic book characters? Whatever it is, it's no doubt they're aiming to make as big an impact as possible. Check out our list of the 10 biggest DC comic book events (opens in new tab) to see the heights they've had before.

Chris Arrant
Chris Arrant

Chris Arrant covered comic book news for Newsarama from 2003 to 2022 (and as editor/senior editor from 2015 to 2022) and has also written for USA Today, Life, Entertainment Weekly, Publisher's Weekly, Marvel Entertainment, TOKYOPOP, AdHouse Books, Cartoon Brew, Bleeding Cool, Comic Shop News, and CBR. He is the author of the book Modern: Masters Cliff Chiang, co-authored Art of Spider-Man Classic, and contributed to Dark Horse/Bedside Press' anthology Pros and (Comic) Cons. He has acted as a judge for the Will Eisner Comic Industry Awards, the Harvey Awards, and the Stan Lee Awards. Chris is a member of the American Library Association's Graphic Novel & Comics Round Table. (He/him)