What's in a name? Everything
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Products live and die by their catchy or unique titles, and children, oh man are they in for a tough life if they're hastily named Richard Long (opens in new tab) or Nancy Weiner (opens in new tab). Obviously the same goes for game consoles, which go through several stages of mock ups and codenames before they ever earn the right to sit next to Big Mouth Billy Bass on a Wal-Mart shelf.
Some of these you may know, others you may not. Just be glad the R&D department doesn't have final say.
You know it as: Atari 2600 / Atari VCS
The withered granddad of all consoles began life with a proper human name, even though "Stella" referred to one of the employees' bicycles and not an actual woman. Today, Stella is one of the more popular 2600 emulators (opens in new tab).
You know it as: Atari 5200
Armed with 2,600 more Atari-bits, this failed follow-up started out as Pam. Depending on who you ask/believe, Pam was an employee at Atari and/or an acronym for Personal Arcade Machine. If you're under 18 and don't remember arcades, shame on your parents for conceiving so late.
You know it as: Nintendo 64
The system touted as a "quantum leap" above all other consoles began with a similarly arrogant codename of "Project Reality." Nintendo teamed up with CG-experts Silicon Graphics to, ideally, create a machine so effing badass that you wouldn't be able to tell the difference between it and real life... if real life were made of blurry triangles.
It was also called Ultra 64, even verbally in Killer Instinct's arcade attract mode. "Nintendo 64" won out, making it the first Nintendo console to have the same name in the US, Europe and Japan. Here's (opens in new tab) an actual clipping from USA Today, pulled from the GamesRadar Paper Tomb, that announces the system for an April 1996 launch:
You know it as: Dreamcast
The ill-fated and endlessly remembered Dreamcast was supposed to rescue Sega from the brink of disaster. For one halcyon year, 1999 to 2000, that seemed an attainable goal. Once PS2 hit, however, it was all over, and the Dreamcast (along with its many uncertain codenames) slipped into the abyss.
You know it as: Game Boy Advance
Rumors began as early as 1996 about a new, more powerful Game Boy that would allow for portable SNES-quality games. Like a lost city beneath the waves, the GBA sank to the bottom of the sales charts and became nothing more than mythological curiosity. Oh wait. That's incredibly wrong. Maybe they just thought Atlantis sounded cool?
You know it as: GameCube
Teased way back in 1999, the "N2000" morphed into Project Dolphin and ultimately became GameCube. The N64 had cost Nintendo its substantial market lead, so the idea of a new console based on a lively, energetic, personable animal got a lot of people's hopes up. The aquatic theme started with Atlantis and Dolphin carried on to the system's GPU, which was named Flipper.
You know it as: Xbox
Microsoft's hardware debut went through several codenames: MARZ, VERV, TAC, DirectX-box. The latter is quite literal and perhaps too obvious to the mainstream market. It's a black box based on Direct-X. Hm. How about the recently revealed pet names of MARZ (Microsoft Active Reality Zone), VERV (Virtual Entertainment and Reality Venture), TAC (Total Action Center) and CPG (Cyber Playground)? All awful, eh?
One name, also admitted by Xbox brainchild Seamus Blackley (opens in new tab), stuck around for Microsoft's second machine...
You know it as: Xbox 360
NextBox, while popular among the press, was never the official codename - Xenon has that honor. Still, one of the proposed names for the original Xbox - TS0 - ended up being this machine's actual name. Turns out TS0 stood for "Three Six Zero."
You know it as: Nintendo DS
The DS' first name, Nitro, gave no indication that we'd be playing a machine with two screens, one of which would be touch sensitive. It did ignite a period of explosive growth for Nintendo though, so the name has become entirely appropriate.
Nitro now exists as the capture system Nintendo provides entities like GamesRadar. Armed with audio and video outputs, it allows us to record footage of both DS and GBA titles. Not sure what the shark fin (opens in new tab) is all about, or why we still don't have a DS Lite Nitro, but hey, we're happy to have one at all.