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Sexy time is over. Bidding time is now. Sacha Baron Cohen has announced that his next film will be based around Bruno, his equally clueless – yet much more stylish – “voice of Austrian youth TV” and the Hollywood sharks are already closing in for the business kill.
The big main studios have already been firing their bids for the worldwide rights to the movie – and that’s before Borat has even opened at the box office. Universal is apparently out ahead, having plonked down an offer of $42 million to make and distribute the adventures of the preening gay fashion fan. Also interested are Borat-pushers Fox, with DreamWorks, Warner Bros and Sony sniffing about.
