Skip to main content
GamesRadar+ GamesRadar+
US EditionUS CA EditionCanada UK EditionUK AU EditionAustralia
Sign in
  • View Profile
  • Sign out
  • Games
    • Game Insights
      • Games News
      • Games Features
      • Games Reviews
      • Games Guides
      • Big in 2026
      • The Big Preview
      • On The Radar
      • Indie Spotlight
      • Future Games Show
      • Golden Joystick Awards
    • Genres
      • Action Games
      • RPGs
      • Action RPGs
      • Adventure Games
      • Third Person Shooters
      • FPS Games
    • Platforms
      • PS5
      • Xbox Series X
      • PC
      • Nintendo Switch
      • Nintendo Switch 2
      • Tabletop Gaming
    • Franchises
      • Grand Theft Auto
      • Pokemon
      • Assassin's Creed
      • Monster Hunter
      • Fortnite
      • Cyberpunk
      • Red Dead
      • The Elder Scrolls
      • The Sims
  • Entertainment
    • TV Shows
      • TV News
      • TV Reviews
      • Anime Shows
      • Sci-Fi Shows
      • Superhero Shows
      • Animated Shows
      • Marvel TV Shows
      • Star Wars TV Shows
      • DC TV Shows
    • Movies
      • Movie News
      • Movie Reviews
      • Big Screen Spotlight
      • Superhero Movies
      • Action Movies
      • Anime Movies
      • Sci-Fi Movies
      • Horror Movies
      • Marvel Movies
      • DC Movies
    • Streaming
      • Apple TV Plus
      • Disney Plus
      • Netflix
      • HBO
      • Amazon Prime Video
      • Hulu
    • Comics
      • Marvel Comics
      • DC Comics
    • Toys & Collectibles
    • Lego
    • Dungeons and Dragons
    • Merch
  • Hardware
    • Insights
      • Hardware News
      • Hardware Reviews
      • Hardware Features
    • Computing
      • Desktop PCs
      • Laptops
      • Handhelds
    • Peripherals
      • Headsets & Headphones
      • TVs & Monitors
      • Gaming Mice
      • Gaming Keyboards
      • Gaming Chairs
      • Speakers & Audio
    • Accessories & Tech
      • Gaming Controllers
      • Tech
      • SSDs & Hard Drives
      • VR
      • Accessories
      • Retro
  • Deals
    • Game Deals
    • Tech Deals
    • TV Deals
    • Buying Guides
  • Video
  • Newsletters
    • Quizzes
    • About Us
    • How to pitch to us
    • How we score
    • Newsarama
    • Retro Gamer
    • Total Film
  • home
  • Games
    • View Games
      • Games News
      • Games Features
      • Games Reviews
      • Games Guides
      • Big in 2026
      • The Big Preview
      • On The Radar
      • Indie Spotlight
      • Future Games Show
      • Golden Joystick Awards
      • Action Games
      • RPGs
      • Action RPGs
      • Adventure Games
      • Third Person Shooters
      • FPS Games
    • Platforms
      • View Platforms
      • PS5
      • Xbox Series X
      • PC
      • Nintendo Switch
      • Nintendo Switch 2
      • Tabletop Gaming
      • Grand Theft Auto
      • Pokemon
      • Assassin's Creed
      • Monster Hunter
      • Fortnite
      • Cyberpunk
      • Red Dead
      • The Elder Scrolls
      • The Sims
  • Entertainment
    • View Entertainment
    • TV Shows
      • View TV Shows
      • TV News
      • TV Reviews
      • Anime Shows
      • Sci-Fi Shows
      • Superhero Shows
      • Animated Shows
      • Marvel TV Shows
      • Star Wars TV Shows
      • DC TV Shows
    • Movies
      • View Movies
      • Movie News
      • Movie Reviews
      • Big Screen Spotlight
      • Superhero Movies
      • Action Movies
      • Anime Movies
      • Sci-Fi Movies
      • Horror Movies
      • Marvel Movies
      • DC Movies
    • Streaming
      • View Streaming
      • Apple TV Plus
      • Disney Plus
      • Netflix
      • HBO
      • Amazon Prime Video
      • Hulu
    • Comics
      • View Comics
      • Marvel Comics
      • DC Comics
    • Toys & Collectibles
    • Lego
    • Dungeons and Dragons
    • Merch
  • Hardware
    • View Hardware
      • Hardware News
      • Hardware Reviews
      • Hardware Features
      • Desktop PCs
      • Laptops
      • Handhelds
    • Peripherals
      • View Peripherals
      • Headsets & Headphones
      • TVs & Monitors
      • Gaming Mice
      • Gaming Keyboards
      • Gaming Chairs
      • Speakers & Audio
      • Gaming Controllers
      • Tech
      • SSDs & Hard Drives
      • VR
      • Accessories
      • Retro
  • Deals
    • View Deals
    • Game Deals
    • Tech Deals
    • TV Deals
    • Buying Guides
  • Video
  • Newsletters
    • Quizzes
    • About Us
    • How to pitch to us
    • How we score
    • Newsarama
    • Retro Gamer
    • Total Film
Trending
  • Pokemon Winds and Waves
  • New Games for 2026
  • GamesRadar+ Replay
  • Mario Day deals
Don't miss these
Elsa Bloodshot in Marvel Rivals
Third Person Shooters Marvel Rivals devs felt "panic" at the thought of going into the live-service graveyard that just claimed Highguard
Arc Raiders screenshot of player running from a Leaper robot
Third Person Shooters Arc Raiders devs spent 3 years fighting "on a daily basis" over whether it was "a battle royale" or "a co-op Soul game"
Arc Raiders Shared Watch event update.
Third Person Shooters Arc Raiders dev uses clip of Shroud summing up "game dev in a nutshell" to reinforce how Embark "failed"
Chelsea green raises a belt as she enters the ring in WWE 2K26
WWE 2K WWE 2K26 review: "Outstanding action in the ring grapples with overly-monetized rewards, which feels like a work"
Mass Effect
Mass Effect "F***ing Colonel Shepard dies in Mass Effect 3, and that makes us the Worst Company in America," former EA exec laments
Arc Raiders
Third Person Shooters "A lot of games would be canceled": Arc Raiders lead recalls cutting all but 25 people in "desperation"
FC 26
EA Sports FC FC 26 career mode guide to scouting, transfers, and the best teams to manage
In Hitman World of Assassination, Agent 47 sits at the departure gate in an airport during the loading screen
Roguelike Games After weeks spent locked into Hitman's Freelancer mode, I realize there's one vital thing 007 First Light needs to learn
College Football 26
Sports Games College Football 26 recruiting guide for Dynasty mode
Madden 26
Madden NFL All the Madden 26 X-Factors and Superstars in one guide
Leon Kennedy, wearing a black leather jacket, checks his watch in a hospital waiting room in Resident Evil Requiem
Resident Evil I own 23 Resident Evil figurines, and I'd still rather buy Requiem's amiibos instead of a $300 statue
Tony Hawk on the cover of the GBA edition of Tony Hawk's Pro Skater 2
Sports Games $1 million in debt, devs on handheld Tony Hawk's Pro Skater saved the company by pitching an impossible port
Mewgenics
Roguelike Games "What else are we going to do, another f***ing platformer?": Mewgenics took 15 years to dominate Steam, but its secret sauce was cooked up in just 2 weeks
A woman in a space helmet stares at something off the screen in Arc Raiders
Action Games "I think it's going to be the next big thing": As Marathon's launch looms, will Arc Raiders' success help or hurt Bungie?
No Man's Sky promotional images for the new Remnants expedition update
Survival Games I became a space trash collector in No Man's Sky and fell in love with a community doing the same
  1. Games
  2. Sports

Big money and bigger dreams at the EA Sports Challenge Series finals

News
By Richard Grisham published 3 May 2012

A chance to win big without having athletic ability

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

  • Facebook
  • X
  • Pinterest
  • Flipboard
  • Email
Share this article
Join the conversation
Follow us
Add us as a preferred source on Google
Get the GamesRadar+ Newsletter

Weekly digests, tales from the communities you love, and more


By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

You are now subscribed

Your newsletter sign-up was successful


Want to add more newsletters?

GamesRadar+

Every Friday

GamesRadar+

Your weekly update on everything you could ever want to know about the games you already love, games we know you're going to love in the near future, and tales from the communities that surround them.

GTA 6 O'clock

Every Thursday

GTA 6 O'clock

Our special GTA 6 newsletter, with breaking news, insider info, and rumor analysis from the award-winning GTA 6 O'clock experts.

Knowledge

Every Friday

Knowledge

From the creators of Edge: A weekly videogame industry newsletter with analysis from expert writers, guidance from professionals, and insight into what's on the horizon.

The Setup

Every Thursday

The Setup

Hardware nerds unite, sign up to our free tech newsletter for a weekly digest of the hottest new tech, the latest gadgets on the test bench, and much more.

Switch 2 Spotlight

Every Wednesday

Switch 2 Spotlight

Sign up to our new Switch 2 newsletter, where we bring you the latest talking points on Nintendo's new console each week, bring you up to date on the news, and recommend what games to play.

The Watchlist

Every Saturday

The Watchlist

Subscribe for a weekly digest of the movie and TV news that matters, direct to your inbox. From first-look trailers, interviews, reviews and explainers, we've got you covered.

SFX

Once a month

SFX

Get sneak previews, exclusive competitions and details of special events each month!


An account already exists for this email address, please log in.
Subscribe to our newsletter

The guys running the show, Billy Levy and Zack Zeldon, were thrilled as they surveyed the scene. From the start of the tournament – which had people lined up outside, down the street, and nearly to the river before the doors opened up – to its conclusion a dozen hours later, Billy and Zack seemed exhausted by the enormous work that went into it yet gratified by the payoff. After all, as the founders of Virgin Gaming, it was the culmination of years of effort.

“100,000 people played in this tournament online, and it was narrowed down to the final 896 which were here today,” Levy told us as we relaxed backstage before the championship matches began. “Zack and I played in the Madden Challenge every year since 2002, so for us it’s a dream come true to get to reinvent it and offer it using our own platform that we built. It’s surreal to me; I’m pinching myself.”

“It’s kind of like we’re rewarding the gamers with a big ‘Thank You’,” Zack said, describing the event. “We want to give back to them. They’ve done so much for us, and now here’s this amazing Challenge Series million-dollar event. It’s a great atmosphere out there; the players have their friends behind them, cheering them on. It’s just great.”

You may like
  • Best sports games of 2025, including College Football 26 From College Football 26 to WWE 2K25 via Rematch, the best sports games of 2025 kept us playing
  • Rematch is one of the best games of 2025 Rematch "was a very strong learning curve" but Sloclap is still working to find the back of the net
  • Split Fiction screenshot of the two leads on a futuristic bike with a GamesRadar+ Best of 2025 badge in the upper right "As long as the couch is there, there's going to be a need for couch co-op": Split Fiction studio COO on standing out "in a year when every third week, the greatest thing comes out"

Others shared in their excitement, including a young man from England named Adam Winster who’d flown over from the UK specifically for this event. Just 19 and worn out from playing 8 pressure-packed FIFA matches, he overcame a 1-0 deficit to win the final match of the FIFA 12 tournament 2-1 – and take home more than $167,000.

“This is the biggest tournament there’s ever been by far,” Adam told us just minutes after winning the championship match. “To win it is an amazing feeling. I still can’t believe it. I was exhausted all day, like I always get at tournaments like this. It’s a long day, but once you start the game it’s fine. You just start concentrating on playing.”

Slumped in his chair with a satisfied grin and tired eyes, he contemplated his future while lamenting about his inability to hit the NYC club scene.

“I can’t believe it’s 21 to go out in America,” he said. “It’s so disappointing. I’m sure we’ll find something to do, because I won’t be able to sleep. But then I get on the plane and go back home tomorrow. I haven’t even thought about what I’m going to do with the money, either; it’s such a massive sum.”

Sign up to the GamesRadar+ Newsletter

Weekly digests, tales from the communities you love, and more

By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

Meanwhile, a 22-year old named John Grasso managed to score a late power-play goal to capture the NHL 12 championship. The feat got him a fat check for $70,000, a nice reward for a grueling 7-game journey through the day – but his night was not over yet.

“I’m taking the bus right home tonight”, said Grasso, decked out head-to-toe in Bruins gear. “I didn’t get a hotel or anything.”

As the loser of the coin toss to determine home ice, he’d been put at a distinct disadvantage in the game.

“Being the away team means you have to go down-screen twice,” he said. “When you’re playing online, you always go in the up direction. Going in the down direction changes your whole game. When you shoot going down, it’s the opposite direction. I actually know a couple of kids who didn’t come because they didn’t want to have to go in that direction.”

While the Challenge finals were clearly successful, Billy and Zack aren’t resting on their laurels. Not by a long shot. The ink on the large checks hadn’t even dried before they talked about their future plans – and how excited they are for them.

“After tonight, all Zack and I are talking about is August,” said Billy. “When all the new games come out, it’s iteration two now that we’ve had all this time as partners to make it even better. What we’re doing now, we’re just scratching the surface of where it’s going to be. User-generated tournaments, Friends leagues, and a whole bunch of stuff I can’t talk about yet – it’s going to be amazing.”

CATEGORIES
PlayStation Xbox Platforms
PRODUCTS
Madden NFL 12 FIFA 12 NHL 12
Richard Grisham
Read more
Best sports games of 2025, including College Football 26
From College Football 26 to WWE 2K25 via Rematch, the best sports games of 2025 kept us playing
 
 
Rematch is one of the best games of 2025
Rematch "was a very strong learning curve" but Sloclap is still working to find the back of the net
 
 
Split Fiction screenshot of the two leads on a futuristic bike with a GamesRadar+ Best of 2025 badge in the upper right
"As long as the couch is there, there's going to be a need for couch co-op": Split Fiction studio COO on standing out "in a year when every third week, the greatest thing comes out"
 
 
Tony Hawk on the cover of the GBA edition of Tony Hawk's Pro Skater 2
$1 million in debt, devs on handheld Tony Hawk's Pro Skater saved the company by pitching an impossible port
 
 
Arc Raiders character using welding torch in thick glasses
Arc Raiders martyr spends "2 months and 300 hours" on awful achievement only 14 other people have managed to secure
 
 
Deadpool in Marvel Rivals
Marvel Rivals streamer kicked out of tournament given $3,000 in donations, equaling the first prize if he'd competed
 
 
Latest in Sports
Chelsea green raises a belt as she enters the ring in WWE 2K26
WWE 2K26 replaces traditional DLC with battle passes, and fans are already worn out with the grind
 
 
WWE 2K26
WWE 2K26 locker codes (March 2026) for free MyFaction rewards
 
 
A black-haired girl leaps to reach the ball in Neo Tennis, in which you can redeem Neo Tennis codes.
All Neo Tennis codes (March 2026) for lucky spins
 
 
Chelsea green raises a belt as she enters the ring in WWE 2K26
WWE 2K26 review: "Outstanding action in the ring grapples with overly-monetized rewards, which feels like a work"
 
 
Super Golf Battle
This $8 indie game blowing up on Steam is like Mario Golf mixed with Smash Bros., and it's already sold 500k copies
 
 
A player kicks the ball as a purple lizard looks on in Azure Latch on Roblox.
All Azure Latch codes (March 2026) for cash and emotes
 
 
Latest in News
Dragon Age
The best narrative designers are being inspired by the "excellent" design of your uncontrollable horniness
 
 
The Simpsons: Hit and Run
The Simpsons showrunner is a maybe on a Hit & Run revival: "If we know people want it, never say never"
 
 
The X-Men facing off for a basketball game
X-Men '97 season 2 gets a comic book prequel that Marvel promises is "vital" to the next chapter of the animated series
 
 
Fortnite
Epic Games defends Fortnite's controversial V-Bucks price hike, teasing "amazing things" are coming
 
 
Charlie Cox as Matt Murdock in Daredevil: Born Again season 2
Daredevil: Born Again season 2 sees New York City turn against Kingpin in explosive new TV spot
 
 
A Snorlax covered in moss sits in a dark room with moonlight streaming in from above. A screenshot from Pokopia.
Pokemon Pokopia seemingly hints at a tragic fate for a specific NPC from FireRed and LeafGreen
 
 
LATEST ARTICLES
  1. Louis Theroux in new documentary Inside the Manosphere
    1
    3 new to Netflix movies I recommend you watch this weekend (March 14–March 15)
  2. 2
    X-Men '97 season 2 gets a comic book prequel that Marvel promises is "vital" to the next chapter of the animated series
  3. 3
    The Simpsons showrunner is a maybe on a Hit & Run revival: "If we know people want it, never say never"
  4. 4
    Epic Games defends Fortnite's controversial V-Bucks price hike, teasing "amazing things" are coming
  5. 5
    Daredevil: Born Again season 2 sees New York City turn against Kingpin in explosive new TV spot

GamesRadar+ is part of Future US Inc, an international media group and leading digital publisher. Visit our corporate site.

Add as a preferred source on Google Add as a preferred source on Google
  • Terms and conditions
  • Contact Future's experts
  • Privacy policy
  • Cookies policy
  • Accessibility statement
  • Careers
  • About us
  • Advertise with us
  • Review guidelines
  • Write for us
  • Accessibility Statement

© Future US, Inc. Full 7th Floor, 130 West 42nd Street, New York, NY 10036.

Please login or signup to comment

Please wait...