Skip to main content
GamesRadar+ GamesRadar+ The Games, Movies, TV & Comics You Love
UK EditionUK US EditionUS CA EditionCanada AU EditionAustralia
Sign in
  • View Profile
  • Sign out
  • Games
    • Game Insights
      • Games News
      • Games Features
      • Games Reviews
      • Games Guides
      • The Big Preview
      • On The Radar
      • Indie Spotlight
      • Future Games Show
      • Golden Joystick Awards
    • Genres
      • Action Games
      • RPGs
      • Action RPGs
      • Adventure Games
      • Third Person Shooters
      • FPS Games
    • Platforms
      • PS5
      • Xbox Series X
      • PC
      • Nintendo Switch
      • Nintendo Switch 2
      • Tabletop Gaming
    • Franchises
      • Grand Theft Auto
      • Pokemon
      • Assassin's Creed
      • Monster Hunter
      • Fortnite
      • Cyberpunk
      • Red Dead
      • The Elder Scrolls
      • The Sims
  • Entertainment
    • TV Shows
      • TV News
      • TV Reviews
      • Anime Shows
      • Sci-Fi Shows
      • Superhero Shows
      • Animated Shows
      • Marvel TV Shows
      • Star Wars TV Shows
      • DC TV Shows
    • Movies
      • Movie News
      • Movie Reviews
      • Big Screen Spotlight
      • Superhero Movies
      • Action Movies
      • Anime Movies
      • Sci-Fi Movies
      • Horror Movies
      • Marvel Movies
      • DC Movies
    • Streaming
      • Apple TV Plus
      • Disney Plus
      • Netflix
      • HBO
      • Amazon Prime Video
      • Hulu
    • Comics
      • Marvel Comics
      • DC Comics
    • Toys & Collectibles
    • Lego
    • Dungeons and Dragons
    • Merch
  • Hardware
    • Insights
      • Hardware News
      • Hardware Reviews
      • Hardware Features
    • Computing
      • Desktop PCs
      • Laptops
      • Handhelds
    • Peripherals
      • Headsets & Headphones
      • TVs & Monitors
      • Gaming Mice
      • Gaming Keyboards
      • Gaming Chairs
      • Speakers & Audio
    • Accessories & Tech
      • Gaming Controllers
      • Tech
      • SSDs & Hard Drives
      • VR
      • Accessories
      • Retro
  • Deals
    • Game Deals
    • Tech Deals
    • TV Deals
    • Buying Guides
  • Video
  • Newsletters
    • Quizzes
    • About Us
    • How to pitch to us
    • How we score
    • Newsarama
    • Retro Gamer
    • Total Film
Total Film
  • home
  • Games
    • View Games
      • Games News
      • Games Features
      • Games Reviews
      • Games Guides
      • The Big Preview
      • On The Radar
      • Indie Spotlight
      • Future Games Show
      • Golden Joystick Awards
      • Action Games
      • RPGs
      • Action RPGs
      • Adventure Games
      • Third Person Shooters
      • FPS Games
    • Platforms
      • View Platforms
      • PS5
      • Xbox Series X
      • PC
      • Nintendo Switch
      • Nintendo Switch 2
      • Tabletop Gaming
      • Grand Theft Auto
      • Pokemon
      • Assassin's Creed
      • Monster Hunter
      • Fortnite
      • Cyberpunk
      • Red Dead
      • The Elder Scrolls
      • The Sims
  • Entertainment
    • View Entertainment
    • TV Shows
      • View TV Shows
      • TV News
      • TV Reviews
      • Anime Shows
      • Sci-Fi Shows
      • Superhero Shows
      • Animated Shows
      • Marvel TV Shows
      • Star Wars TV Shows
      • DC TV Shows
    • Movies
      • View Movies
      • Movie News
      • Movie Reviews
      • Big Screen Spotlight
      • Superhero Movies
      • Action Movies
      • Anime Movies
      • Sci-Fi Movies
      • Horror Movies
      • Marvel Movies
      • DC Movies
    • Streaming
      • View Streaming
      • Apple TV Plus
      • Disney Plus
      • Netflix
      • HBO
      • Amazon Prime Video
      • Hulu
    • Comics
      • View Comics
      • Marvel Comics
      • DC Comics
    • Toys & Collectibles
    • Lego
    • Dungeons and Dragons
    • Merch
  • Hardware
    • View Hardware
      • Hardware News
      • Hardware Reviews
      • Hardware Features
      • Desktop PCs
      • Laptops
      • Handhelds
    • Peripherals
      • View Peripherals
      • Headsets & Headphones
      • TVs & Monitors
      • Gaming Mice
      • Gaming Keyboards
      • Gaming Chairs
      • Speakers & Audio
      • Gaming Controllers
      • Tech
      • SSDs & Hard Drives
      • VR
      • Accessories
      • Retro
  • Deals
    • View Deals
    • Game Deals
    • Tech Deals
    • TV Deals
    • Buying Guides
  • Video
  • Newsletters
    • Quizzes
    • About Us
    • How to pitch to us
    • How we score
    • Newsarama
    • Retro Gamer
    • Total Film
Total Film
Gaming Magazines
Gaming Magazines
Why subscribe?
  • Subscribe from just £3
  • Takes you closer to the games, movies and TV you love
  • Try a single issue or save on a subscription
  • Issues delivered straight to your door or device
From$12
Subscribe now
Don't miss these
A player in the hub of Arc Raiders
Third Person Shooters Former Nexon boss who took a risk on Arc Raiders says "the AAA industry is structurally at its end" and "it’s going to end in more disaster than it has already" without a "serious rewrite"
Helldivers 2
Third Person Shooters Helldivers 2 boss says morale at Arrowhead is "much better now" following Into the Unjust blowback as "Steam score is trending upwards" and "development is progressing"
Arc Raiders characters with shotgun and revolver
Third Person Shooters AI has an "unbelievable ability to create a lot of slop," says ex-Nexon boss who signed Arc Raiders, predicting the industry will "triple" in size in 7 years due to players "rejecting slop and bad product"
The 50 Most Iconic Video Game Characters
Games The 50 most iconic video game characters of all time
Arc Raiders raider in a pilot helmet looks at the camera in a sunlit forest
Third Person Shooters Former Battlefield devs had "something to prove" with Arc Raiders and The Finals, ex-Nexon boss says, and that's why they succeeded where other veteran-led studios failed
A thumnail crop of Splitgate 2 key art showing orange and blue portals and teams of shooters running between them
FPS Games As Splitgate 2 prepares to release for a second time, design director says the team has handled "a challenging situation with honesty, humility, and grit"
How to enter GTA 5 cheats
Grand Theft Auto Former Rockstar and GTA lead Dan Houser says gaming can "either go somewhere really interesting or somewhere that gets overly focused on making money"
Mass Effect Legendary Edition screenshot of femme Shep outside the normandy space ship
Adventure Games 25 Best sci-fi games to travel into the future with
GTA San Andreas
Grand Theft Auto The US government "nearly shut us down," former GTA lead says: "They decided we were the only people on the internet peddling pornography, apparently"
Schedule I
Simulation Games Creator of drug lord hit Schedule 1 had a backup plan so that "if Steam wouldn't take it for whatever reason, I could just pivot it to be a farming game" and "strip all the drug stuff out"
arc raiders fireball burners
Third Person Shooters "We would rather cut off our own arms": Indie devs react to Arc Raiders CEO saying people should assume everyone's using generative AI these days
Helldivers 2
Third Person Shooters Helldivers 2 players melt down, accuse Arrowhead of becoming a real-life Ministry of Truth over YouTube drama, and get a response from the CEO: "We work with a partner for the propaganda commanders"
Helldivers 2 screenshot of two soldiers cheering in the desert
Third Person Shooters Helldivers 2 ramps up the authoritarian satire as High Command takes action against civilians who make too much eye contact, and fans think a new rebel faction is on the way
Arc Raiders
Third Person Shooters Arc Raiders lead says games "can't be built by an AI" and "I hope they never can," but also "I want us to build content a hundred times faster" and AI might help with that part
Dispatch
Adventure Games Dispatch's success shows a way forward for a struggling AA narrative genre
Trending
  • Best Games of 2025
  • The Future of Total War
  • Fallout Season 2
  • Gift Guides
  • New Games for 2025
  1. Games
  2. Action
  3. Gun

Ways the games industry can improve its image

Features
By GamesRadar Staff published 17 January 2013

Straighten up and fly right, you delinquents

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

Let's clean up our act

Let's clean up our act

The tragedy at Sandy Hook Elementary set off intense political discussion on what groups in our society could be ultimately responsible for the incident, and talks of prevention have sprung forth. Some say it's the NRA's fault, others say video games cause people to be violent. Vice President Joe Biden recently met with representatives of the games industry to discuss solutions to the issue of gun violence in the United States, and the result came with a few suggestions.

His task force's advice to the games industry was to consider changing its public image, which, we agree could use a bit of spit-shine. So, games industry, no need to worry. We got this. We know just where games' messy spots lie, and we've got the polish to clean it all right up. All you have to do is follow these simple dos and don'ts.

Page 1 of 21
Page 1 of 21
DO: Get parents to use the ESRB ratings

DO: Get parents to use the ESRB ratings

Page 2 of 21
Page 2 of 21
DON'T: Make Bikini Torso Special Editions

DON'T: Make Bikini Torso Special Editions

Page 3 of 21
Page 3 of 21
DON'T: Refer to a mode designed for less skilled players as 'girlfriend mode'

DON'T: Refer to a mode designed for less skilled players as 'girlfriend mode'

Page 4 of 21
Page 4 of 21
DON'T: Use actual dangerous weapons as limited edition paraphernalia

DON'T: Use actual dangerous weapons as limited edition paraphernalia

Page 5 of 21
Page 5 of 21
DO: Make a happy train

DO: Make a happy train

Page 6 of 21
Page 6 of 21
DO: Make great games for kids

DO: Make great games for kids

Page 7 of 21
Page 7 of 21
DON'T: Make games with little or no value

DON'T: Make games with little or no value

Page 8 of 21
Page 8 of 21
DO: Have awesome female lead characters

DO: Have awesome female lead characters

Page 9 of 21
Page 9 of 21
DON'T: Put outrageously large breasts on them

DON'T: Put outrageously large breasts on them

Page 10 of 21
Page 10 of 21
DO: Be honest in what you say and do

DO: Be honest in what you say and do

Page 11 of 21
Page 11 of 21
DON'T: Eat Doritos and drink Mountain Dew

DON'T: Eat Doritos and drink Mountain Dew

Page 12 of 21
Page 12 of 21
DO: Show consequences for in-game actions

DO: Show consequences for in-game actions

Page 13 of 21
Page 13 of 21
DON'T: Glorify in-game violence

DON'T: Glorify in-game violence

Page 14 of 21
Page 14 of 21
DO: Know your target audience

DO: Know your target audience

Page 15 of 21
Page 15 of 21
DON'T: Make mature games' ad campaigns target children living with their moms

DON'T: Make mature games' ad campaigns target children living with their moms

Page 16 of 21
Page 16 of 21
DON'T: Write a Top 7 about the most violent video games

DON'T: Write a Top 7 about the most violent video games

Page 17 of 21
Page 17 of 21
DO: Write a Top 7 about the least violent video games

DO: Write a Top 7 about the least violent video games

Page 18 of 21
Page 18 of 21
DO: Make artistic, thoughtful, interactive experiences

DO: Make artistic, thoughtful, interactive experiences

Page 19 of 21
Page 19 of 21
DONT: Include a token controversy bait level

DONT: Include a token controversy bait level

Page 20 of 21
Page 20 of 21
DO: Listen to your fans

DO: Listen to your fans

What ways do you think the gaming industry could improve its image? Let us know your thoughts in the comments. We're listening.

And if you're looking for more, check out our 100 most anticipated games of 2013 and this week's Top 7.

Page 21 of 21
Page 21 of 21
CATEGORIES
PC Gaming Nintendo Wii-u PlayStation Xbox Platforms
GamesRadar Staff
Social Links Navigation

GamesRadar+ was first founded in 1999, and since then has been dedicated to delivering video game-related news, reviews, previews, features, and more. Since late 2014, the website has been the online home of Total Film, SFX, Edge, and PLAY magazines, with comics site Newsarama joining the fold in 2020. Our aim as the global GamesRadar Staff team is to take you closer to the games, movies, TV shows, and comics that you love. We want to upgrade your downtime, and help you make the most of your time, money, and skills. We always aim to entertain, inform, and inspire through our mix of content - which includes news, reviews, features, tips, buying guides, and videos.

Read more
Bully: Scholarship Edition screenshot
Rockstar "laughed at all the controversy" surrounding Bully's name before the cult classic open-world game launched: "They were freaking out over something they didn't really know anything about"
 
 
GTA San Andreas
The US government "nearly shut us down," former GTA lead says: "They decided we were the only people on the internet peddling pornography, apparently"
 
 
Palworld
Palworld dev advises players to stop defending games online and play them instead: "Pop open Megabonk or something and just have fun"
 
 
Genshin Impact art of green warrior Nefer
"When I was growing up, games were designed to be fun, not manipulative": Path of Exile co-creator shines a blacklight on the "bulls**t" design tricks infesting all my live service games
 
 
GTA Online gameplay of a club night in Galaxy
GTA Online has resisted years of cringe celebrity cameos in live service games and emerged looking uniquely classy
 
 
Assassin's Creed Shadows screenshot showing Yasuke kneeling and praying while wearing a traditional purple robe
Assassin's Creed Shadows devs only found the confidence to rally against its "loudest haters" when Ubisoft realized "We had to stop focusing on those who hated us"
 
 
Latest in Action
Assassin's Creed Shadows screenshot showing Yasuke kneeling and praying while wearing a traditional purple robe
Assassin's Creed Shadows backlash won't stop Ubisoft from going down the dual-protagonist route in the future "if we have a good reason to do it"
 
 
Assassin's Creed Shadows review gameplay showing Yasuke overlooking the sea and lush green scenery
Assassin's Creed Shadows lead teases "things that are set up" in the open-world RPG "should keep happening in other projects and evolve" thanks to the Animus Hub
 
 
Assassin's Creed Shadows
Assassin's Creed Shadows associate director has a hot tip for the next Ubisoft studio taking on the franchise: "Pay more attention to parkour as its own pillar"
 
 
GTA 6
We got a Rockstar doormat before GTA 6: Rockstar drops new merch for GTA, Red Dead Redemption, and Bully ahead of the holidays
 
 
Michael in GTA Online
Rockstar slams the emergency button and announces big GTA Online update with a mission creator starring Michael that arrives next week
 
 
BioShock 2
6 years since BioShock 4's announcement, South of Midnight star thinks she might have had a role in the long-awaited FPS but there were so many NDAs she's not actually sure
 
 
Latest in Features
Periwinkle's costume in It: Welcome to Derry
It: Welcome to Derry's best episode yet offers up the show's second jaw-dropping bait-and-switch, and simultaneously retcons one of the darkest subplots in Stephen King's novel
 
 
Fortnite Simpsons screenshot with GamesRadar+ Best of 2025 badge in upper right corner
From Fortnite to Helldivers 2, the best ongoing games of 2025 have kept themselves fresh
 
 
Grounded 2 screenshot showing kids facing a scorpion with a GamesRadar+ Best of 2025 badge in upper right
From Skate to 2XKO, why wait when you can already play the best early access games of 2025
 
 
Big Preview Total War hub image featuring Warhammer 3 characters
Explore the future of Total War in the GamesRadar+ Big Preview
 
 
Crucial DDR5 Pro facing the camera on a stand, showing the small Crucial branding
Crucial could have been the brand to help consumers with RAM and storage costs, not make them worse
 
 
Dust Bunny
Bryan Fuller's Dust Bunny is a weird and wonderful tale with one important lesson: "Believe children"
 
 
  1. Art from Octopath Traveler 0 showing the hero being haunted by the images of those who burned his hometown, with ghostly images of the three surrounding an image of a town on fire behind him as he walks forward
    1
    Octopath Traveler 0 review: "The strongest entry in this retro-styled JRPG series yet, I love the greater focus on tactical battles"
  2. 2
    Sleep Awake review: "An all-timer horror premise is let down by tired stealth that I feel like I'm sleepwalking through"
  3. 3
    Metroid Prime 4: Beyond review: "The series' atmosphere has never been better, while being dragged down by a boring overworld and clunky psychic powers"
  4. 4
    Routine review: "This imperfect but wonderfully atmospheric moon-based horror leaves a strong impression"
  5. 5
    Marvel Cosmic Invasion review: "Excellent '90s-tinged superhero brawling across a punchy campaign falls just short of arcade bliss"
  1. Freddy Fazbear in Five Nights at Freddy's 2
    1
    Five Nights at Freddy's 2 review: "We have waited two years for a Five Nights at Freddy's 1.5"
  2. 2
    Wake Up Dead Man: A Knives Out Mystery review: "Brings Knives Out back to its roots for a sequel that's almost on a par with the original"
  3. 3
    Wicked: For Good review: "Builds to an incredibly cathartic conclusion, but isn't quite as captivating as Part 1"
  4. 4
    The Running Man review: "Some fun action and Glen Powell's star power aren't enough to energize this disappointing Stephen King adaptation"
  5. 5
    Predator: Badlands review: "Die-hard fans may be disappointed, but as a blockbuster action-adventure, Badlands kills it"
  1. Noah Schnapp as Will Byers and Jamie Campbell Bower as Vecna in Stranger Things season 5
    1
    Stranger Things season 5 volume 1 review: “Can the Duffer brothers stick the landing? It’s sure looking like they will”
  2. 2
    Pluribus season 1 review: "Easily one of the year's best dramas"
  3. 3
    The Witcher season 4 review: "The Henry Cavill-less fourth season is the best yet"
  4. 4
    IT: Welcome to Derry review: "A supremely confident step back into the history of Stephen King's cursed town and killer clown"
  5. 5
    Splinter Cell: Deathwatch review: "A pale imitation of the long-dormant stealth franchise"

GamesRadar+ is part of Future US Inc, an international media group and leading digital publisher. Visit our corporate site.

Add as a preferred source on Google
  • About Us
  • Contact Future's experts
  • Terms and conditions
  • Privacy policy
  • Cookies policy
  • Advertise with us
  • Review guidelines
  • Write for us
  • Accessibility Statement
  • Careers

© Future US, Inc. Full 7th Floor, 130 West 42nd Street, New York, NY 10036.

Please login or signup to comment

Please wait...