Levi's might be dropping the first Nintendo-licensed Super Mario Bros. overalls

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Levi's is collaborating with Nintendo on something and they won't say what

(Image credit: Nintendo)

In Nintendo's latest attempt to perplex and confound its fans, they're collaborating with American denim magnate Levi's on… something. We don't know what it is just yet, but my money and hopes are on officially-licensed Super Mario Bros. overalls.

Listen, I was Luigi for Halloween last year in spirit of Luigi's Mansion 3 launching on Halloween night, and let me tell you: it's damn near impossible to find overalls with the same deep blue hue and bright yellow buttons as Mario and Luigi wear. That is, unless you're willing to sacrifice your dignity and wear one of those papery monstrosities that come with retail costumes. What I wouldn't have given for an officially-licensed pair of overalls from Nintendo.

Of course, we don't have a lot suggesting it's actually overalls Nintendo and Levi Jeans are working on, but I can't really imagine what else it could be. The three-second teaser from Levi's simply features the two company's logos followed by a gold coin from the Mario series. 

The project received a shout-out from Nintendo of America President Doug Bowser, although Bowser didn't add anything to indicate what we can expect. Nintendo has never been shy to infuse its branding into everything from toothbrushes and playing cards to fast-food kids' meals. Likewise, Levi's previously collaborated with Star Wars and Disney for an officially-licensed clothing line (thanks GameSpot).

If you prefer your Mario Bros. to live in video games, check out our ranking of the best Mario games ever made.

Jordan Gerblick
Jordan Gerblick

After earning an English degree from ASU, I worked as a corporate copy editor while freelancing for places like SFX Magazine, Screen Rant, Game Revolution, and MMORPG on the side. I got my big break here in 2019 with a freelance news gig, and I was hired on as GamesRadar's west coast Staff Writer in 2021. That means I'm responsible for managing the site's western regional executive branch, AKA my home office, and writing about whatever horror game I'm too afraid to finish.