Skip to main content
Join The Community
- Join our community
Commenting
Join the discussion
Exclusive Articles Coming Soon
Member-only articles
Weekly Newsletters
Weekly gaming & entertainment news
Member Badges
Earn badges as you go
Exclusive Competitions
Members-only prize draws
Curated Deals Coming Soon
Tech and gaming deals worth grabbing
GET COMMUNITY ACCESS QUICK
For the quickest way to join, simply enter your email below and get access. We will send a confirmation and sign you up to our newsletter to keep you updated on all your gaming news.
By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.
FIND OUT ABOUT OUR MAGAZINE
Want to subscribe to the magazine? Click the button below to find out more information.
Find out more
GET Community ACCESS QUICK

Join the GamesRadar community for quick access. Enter your email below and we'll send confirmation, and sign you up to our newsletter.

By submitting your information, you confirm you are aged 16 or over, have read our Privacy Policy and agree to the Terms & Conditions. Geographical rules apply.

Background
Welcome to GamesRADAR+ Community !
Hi ,

Your membership journey starts here.

Keep exploring and earning more as a member.

MY ACCOUNT

Badge picture
Earn your first badge
Read 1 article to unlock your first badge.
Keep earning badges
Explore ways to get more involved as a member.
Latest Games News

Latest Games News

Breaking gaming news and updates

Read Now
Latest Games Reviews

Latest Games Reviews

Expert verdicts on the newest releases

Read Now

See what you’ve unlocked.

Explore your membership benefits.

Explore
Member Exclusives

Stay Ahead with GamesRadar+

Get the biggest gaming news, reviews, and releases straight to your inbox.

Explore

Sign Out
GamesRadar+ GamesRadar+
US EditionUS CA EditionCanada UK EditionUK AU EditionAustralia
Sign in
  • View Profile
  • Sign out
  • Games
    • Game Insights
      • Games News
      • Games Features
      • Games Reviews
      • Games Guides
      • Big in 2026
      • Big Preview
      • Future Games Show
      • Golden Joystick Awards
    • Genres
      • Action Games
      • RPGs
      • Action RPGs
      • Adventure Games
      • Third Person Shooters
      • FPS Games
    • Platforms
      • PS5
      • Xbox Series X
      • PC
      • Nintendo Switch
      • Nintendo Switch 2
      • Tabletop Gaming
    • Franchises
      • Grand Theft Auto
      • Pokemon
      • Assassin's Creed
      • Monster Hunter
      • Fortnite
      • Cyberpunk
      • Red Dead
      • The Elder Scrolls
      • The Sims
  • Entertainment
    • TV Shows
      • TV News
      • TV Reviews
      • Anime Shows
      • Sci-Fi Shows
      • Superhero Shows
      • Animated Shows
      • Marvel TV Shows
      • Star Wars TV Shows
      • DC TV Shows
    • Movies
      • Movie News
      • Movie Reviews
      • Big Screen Spotlight
      • Superhero Movies
      • Action Movies
      • Anime Movies
      • Sci-Fi Movies
      • Horror Movies
      • Marvel Movies
      • DC Movies
    • Streaming
      • Apple TV Plus
      • Disney Plus
      • Netflix
      • HBO
      • Amazon Prime Video
      • Hulu
    • Comics
      • Marvel Comics
      • DC Comics
  • Hardware
    • Insights
      • Hardware News
      • Hardware Reviews
      • Hardware Features
      • Buying Guides
    • Computing
      • Desktop PCs
      • Laptops
      • Handhelds
    • Peripherals
      • Headsets & Headphones
      • TVs & Monitors
      • Gaming Mice
      • Gaming Keyboards
      • Gaming Chairs
      • Speakers & Audio
    • Accessories & Tech
      • Gaming Controllers
      • Tech
      • SSDs & Hard Drives
      • VR
      • Accessories
      • Retro
  • Deals
    • Toys & Collectibles
    • Lego
    • Dungeons and Dragons
    • Merch
  • Video
    • Videos
    • GR+ Replay - Submit Your Clips
    • G+RLS Podcast
  • Newsletters
    • Quizzes
    • About Us
    • How to pitch to us
    • How we score
    • Newsarama
    • Retro Gamer
  • Home
  • Games
    • View Games
      • Games News
      • Games Features
      • Games Reviews
      • Games Guides
      • Big in 2026
      • Big Preview
      • Future Games Show
      • Golden Joystick Awards
      • Action Games
      • RPGs
      • Action RPGs
      • Adventure Games
      • Third Person Shooters
      • FPS Games
    • Platforms
      • View Platforms
      • PS5
      • Xbox Series X
      • PC
      • Nintendo Switch
      • Nintendo Switch 2
      • Tabletop Gaming
      • Grand Theft Auto
      • Pokemon
      • Assassin's Creed
      • Monster Hunter
      • Fortnite
      • Cyberpunk
      • Red Dead
      • The Elder Scrolls
      • The Sims
  • Entertainment
    • View Entertainment
    • TV Shows
      • View TV Shows
      • TV News
      • TV Reviews
      • Anime Shows
      • Sci-Fi Shows
      • Superhero Shows
      • Animated Shows
      • Marvel TV Shows
      • Star Wars TV Shows
      • DC TV Shows
    • Movies
      • View Movies
      • Movie News
      • Movie Reviews
      • Big Screen Spotlight
      • Superhero Movies
      • Action Movies
      • Anime Movies
      • Sci-Fi Movies
      • Horror Movies
      • Marvel Movies
      • DC Movies
    • Streaming
      • View Streaming
      • Apple TV Plus
      • Disney Plus
      • Netflix
      • HBO
      • Amazon Prime Video
      • Hulu
    • Comics
      • View Comics
      • Marvel Comics
      • DC Comics
  • Hardware
    • View Hardware
      • Hardware News
      • Hardware Reviews
      • Hardware Features
      • Buying Guides
      • Desktop PCs
      • Laptops
      • Handhelds
    • Peripherals
      • View Peripherals
      • Headsets & Headphones
      • TVs & Monitors
      • Gaming Mice
      • Gaming Keyboards
      • Gaming Chairs
      • Speakers & Audio
      • Gaming Controllers
      • Tech
      • SSDs & Hard Drives
      • VR
      • Accessories
      • Retro
  • Deals
    • Toys & Collectibles
    • Lego
    • Dungeons and Dragons
    • Merch
  • Video
    • View Video
    • Videos
    • GR+ Replay - Submit Your Clips
    • G+RLS Podcast
  • Newsletters
    • Quizzes
    • About Us
    • How to pitch to us
    • How we score
    • Newsarama
    • Retro Gamer
Trending
  • Best Netflix Movies
  • Movie Release Dates
  • Best movies on Disney Plus
  • Best Netflix Shows
Your movies and TV digest from the team at GamesRadar+

Bringing all the latest movie news, features, and reviews to your inbox


By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

You are now subscribed

Your newsletter sign-up was successful


Join the club

Get full access to premium articles, exclusive features and a growing list of member rewards.


An account already exists for this email address, please log in.
  1. Entertainment
  2. Movies
  3. Action Movies
  4. Marvel Movies
  5. iron man 3

Iron Man 3 dropped its female villain for fear of making less $ on toys

News
By Gem Seddon
Published 17 May 2016

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

  • Facebook
  • X
  • Pinterest
  • Flipboard
  • Email
Share this article
Join the conversation
Follow us
Add us as a preferred source on Google
Subscribe to our newsletter

Do you remember around the time Iron Man 3 opened when there was a rush on Aldrich Killian toys? Oh yeah, that's right - it never happened! But someone at Marvel believed that the character, played by Guy Pearce, would be an easier sell toy-wise than if he were female. How do we know this? Iron Man 3 co-writer and director Shane Black spilled the beans during a recent interview with Uproxx, revealing that originally Killian was going to be played by a woman. Not only that, all of the women in the movie were initially given much bigger roles.

“Stéphanie Szostak’s character [Ellen Brandt] was bigger at one point and we reduced it. Rebecca Hall’s character [Maya Hansen] was bigger at one point and we reduced it… All I’ll say is this, on the record: There was an early draft of Iron Man 3 where we had an inkling of a problem. Which is that we had a female character who was the villain in the draft. We had finished the script and we were given a no-holds-barred memo saying that cannot stand and we’ve changed our minds because, after consulting, we’ve decided that toy won’t sell as well if it’s a female."

What the WHAT?

Latest Videos FromGamesRadar+
Watch full video here:

“So, we had to change the entire script because of toy making. Now, that’s not Feige. That’s Marvel corporate, but now you don’t have that problem anymore… New York called and said, ‘That’s money out of our bank.’ In the earlier draft, the woman was essentially Killian – and they didn’t want a female Killian, they wanted a male Killian. I liked the idea, like Remington Steele, you think it’s the man but at the end, the woman has been running the whole show. They just said, ‘no way.'”

The idea that a female baddie action figure wouldn't rake in as much cash is frankly, ludicrous. But, this line of thinking is believed to come from former Marvel Studios head Ike Perlmutter, who later handed over that title to Kevin Feige so he could focus solely on Marvel's TV output. Black adds that it had nothing to do with Feige. "And I don’t know if it was Ike, I don’t know who it was. They never told me who made the decision, we just got that memo one day and it was about toy sales."

You may like
  • Yahya Abdul-Mateen II as Simon Williams in Wonder Man. Wonder Man showrunner is just as confused as you are over the cancelation: "I had written the first episode of season 2"
  • Screenshot from the MCU's Iron Man, showing Tony Stark in his suit walking away from an explosion. Over an hour of footage from the canceled Iron Man game is online
  • Tom Holland as Spider-Man in Spider-Man: Brand New Day Kevin Feige says Spider-Man: Brand New Day's villain was originally "a very obscure character nobody has ever heard of"

It's a sad state of affairs that we weren't given a fully-rounded female villain, as opposed to evil women who just played henchmen to Pearce's Killian. Not to mention the fact that the creative team, who dreamt up the movie, were denied the chance to make the film they wanted to make because of outdated mentalities. This isn't the first time it's happened either. Controversy surrounding Marvel's decision to keep Black Widow out of Avengers merchandise is also well-documented, which is interesting because she just topped a fan poll for the Avenger most people want to see in a solo movie.

However, things are looking up. Since the change in Marvel's leadership, Avengers toys have started to finally include Black Widow (she's present in most of the Civil War toy sets) and we're now hearing more about that long-awaited spin-off for the character. About time, too. Especially now that Warner Bros. is developing an all-female villain movie.

Your movies and TV digest from the team at GamesRadar+

Subscribe for a weekly digest of the movie and TV news that matters, direct to your inbox. From first-look trailers, interviews, reviews and explainers, we’ve got you covered.

By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

Images: Marvel

CATEGORIES
Disney Plus Apple Tv Plus Amazon Prime Video Streaming Services
Gem Seddon
Gem Seddon
Social Links Navigation
Freelance Writer

Gem Seddon is a freelance writer working to keep all of you updated on all of the latest and greatest movies and shows on streaming platforms like Netflix and Amazon Prime. Outside of entertainment journalism, Gem can frequently be found writing about the alternative health and wellness industry, and obsessing over all things Aliens and Terminator on Twitter.

Read more
Yahya Abdul-Mateen II as Simon Williams in Wonder Man.
Marvel TV Shows Wonder Man showrunner is just as confused as you are over the cancelation: "I had written the first episode of season 2"
 
 
Screenshot from the MCU's Iron Man, showing Tony Stark in his suit walking away from an explosion.
Action Games Over an hour of footage from the canceled Iron Man game is online
 
 
Tom Holland as Spider-Man in Spider-Man: Brand New Day
Marvel Movies Kevin Feige says Spider-Man: Brand New Day's villain was originally "a very obscure character nobody has ever heard of"
 
 
The best Marvel movies: Spider-Man, Captain Marvel, Star-Lord, Black Widow and Iron Man.
Superhero Movies Best Marvel movies: Every MCU film, ranked from worst to best
 
 
Ben Kingsley as Trevor Slattery and Yahya Abdul-Mateen II as Simon Williams in Wonder Man.
Marvel TV Shows Wonder Man co-creator says Kevin Feige didn't cancel season 2 of the acclaimed Marvel show
 
 
Edward Norton in The Incredible Hulk
Marvel Movies The Incredible Hulk director says Captain America was originally in the movie, but it was a "little too dark"
 
 
Latest in Marvel Movies
Robert Downey Jr. as Doctor Doom on the Avengers: Doomsday poster
Marvel Movies The Avengers: Endgame Encore footage has me convinced that Victor Von Doom is a Tony Stark variant
 
 
Tony Stark in Avengers: Endgame
Marvel Movies 7 years after it released, Avengers: Endgame is on track to top the box office again this weekend
 
 
MJ and Peter Parker swinging through New York in Spider-Man: Brand New Day
Superhero Movies Spider-Man: Brand New Day writer reveals the MCU movie almost involved a British Spider-Man and a nod to Spider-Noir
 
 
Robert Downey Jr. as Doctor Doom sitting on a throne in the Avengers: Doomsday 'special look' trailer
Marvel Movies Robert Downey Jr. says he returned to the MCU to "redefine the genre of superhero movies"
 
 
Chris Evans as Captain America in Avengers: Endgame
Marvel Movies How to watch the Avengers: Endgame Encore bonus footage: regular screening and Infinity Vision extras explained
 
 
Tom Hiddleston as Loki in Loki season 2
Marvel Movies Avengers: Endgame Encore bonus footage raises big questions about the Loki season 2 finale
 
 
Latest in News
A bearded man in pirate garb holds a hand of cards close to his chest, literally
Roguelike Games Palworld dev says 2026's best indie could be this Overwhelmingly Positive Steam citybuilder
 
 
A trackers alliance agent cocks her head to the side as she tries to entice you to join the organisation
RPGs "I don’t think Starfield was anywhere near successful enough to do a Starfield 2," Bethesda vet says
 
 
A Stellar Blade looks towards the camera
Action Games Stellar Blade is adding a frame gen toggle on Nintendo Switch 2 after players said it looks bad
 
 
Fortnite
Fortnite €100 million Fortnite lawsuit claims Epic put "pressure" on minors to spend real money
 
 
Arc Raiders player in surgeon outfit with syringe
Third Person Shooters Arc Raiders say fine, here's a "limited test" of PvE co-op
 
 
Dragon Age Origins
Dragon Age Ex-Dragon Age lead admits Origins' Fade sequence is "filler" and "not very good content"
 
 
LATEST ARTICLES
  1. A bearded man in pirate garb holds a hand of cards close to his chest, literally
    1
    Even after Palworld 1.0, Pocketpair lead says 2026's best indie could be this Overwhelmingly Positive Steam roguelike citybuilder: "I haven't played a game more addictive since Balatro"
  2. 2
    "I don’t think Starfield was anywhere near successful enough to do a Starfield 2," former Bethesda dev says
  3. 3
    How to find all blood bags in Silent Hill Townfall and solve the blood type puzzle
  4. 4
    Stellar Blade is adding a frame gen toggle on Nintendo Switch 2 after players said it looks bad, and I need more games to do this
  5. 5
    €100 million Fortnite lawsuit claims Epic put "pressure" on minors to spend real money: "Young consumers are supposed to be protected from exactly that"

GamesRadar+ is part of Future US Inc, an international media group and leading digital publisher. Visit our corporate site.

Add as a preferred source on Google Add as a preferred source on Google
  • About us
  • Contact Future's experts
  • Terms and conditions
  • Privacy policy
  • Cookies policy
  • Advertise with us
  • Review guidelines
  • Write for us
  • Accessibility statement
  • Careers

© Future US, Inc. Full 7th Floor, 130 West 42nd Street, New York, NY 10036.

Please login or signup to comment

Please wait...