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Just how much is an empire built off of harvesting crops and mafia wars worth? If you're to buy what Zynga is saying to the Securities and Exchange Commission, it's worth $1 billion.
In papers filed to the SEC, stating its intention to take the company public, Zynga touted its insanely impressive numbers for its games:
38,000 virtual games created every second
60 million daily active users
2 billion minutes of play per day
$1.5 billion in bookings in its 4 years in business
Damn, that's a lot of time and money on breeding horses and building cities!
While the filing is no surprise but is landmark in that Zynga's the first social-gaming company to go public, showing that this segment of the games industry has really come into its own.
And just what will the company do with all that additional money? In a letter opening the filing, CEO Mark Pincus says that they'll not only be investing in "servers, data centers and other infrastructure so players’ farms, cities, islands, airplanes, triple words and empires can be available on all their devices in an instant," Zynga "will also continue to fund the best teams around the world to build the most accessible, social and fun games." That's right - more games!
Get ready for a few more new things to block in your Facebook feed, everyone.
Jul 1, 2011
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