Xbox 360: Officially uncool

Sept 13 2007

It might be the platform of choice for frat-pack teabaggers, FPS enthusiasts and people who play Blue Dragon, but Xbox 360 just isn't cool, according to a recent poll. In a list compiled by the SuperBrands group, Nintendo and PlayStation eased into the top 20 coolest brands, while Microsoft's next-gen console failed to impress.

The CoolBrands list wasdetermined by a poll of over 2,000 young people in Britain and The CoolBrands Council (which included Radio 1 DJ Trevor Nelson). PlayStation clocked in just below Google atsixth placein the top twenty list of cool brands, while Nintendo reached ninth place. Aston Martin topped the table, followed by iPod and YouTube.

The Xbox brand did make the long-list - a group of 500 brands from which the top twenty was picked. But it obviously wasn't nearly cool enough to oust chocolate maker Green & Black's or e-tailer Amazon from the list of the top twenty coolest. Expect a flaming forum war to erupt any time soon...