Skip to main content
GamesRadar+ GamesRadar+ The Games, Movies, TV & Comics You Love
flag of UK
UK
flag of US
US
flag of Canada
Canada
flag of Australia
Australia
Sign in
  • View Profile
  • Sign out
  • Games
    • Game Insights
      • Games News
      • Games Features
      • Games Reviews
      • Games Guides
      • The Big Preview
      • On The Radar
      • Indie Spotlight
      • Future Games Show
      • Golden Joystick Awards
    • Genres
      • Action Games
      • RPGs
      • Action RPGs
      • Adventure Games
      • Third Person Shooters
      • FPS Games
    • Platforms
      • PS5
      • Xbox Series X
      • PC
      • Nintendo Switch
      • Nintendo Switch 2
      • Tabletop Gaming
    • Franchises
      • Grand Theft Auto
      • Pokemon
      • Assassin's Creed
      • Monster Hunter
      • Fortnite
      • Cyberpunk
      • Red Dead
      • The Elder Scrolls
      • The Sims
  • Entertainment
    • TV Shows
      • TV News
      • TV Reviews
      • Anime Shows
      • Sci-Fi Shows
      • Superhero Shows
      • Animated Shows
      • Marvel TV Shows
      • Star Wars TV Shows
      • DC TV Shows
    • Movies
      • Movie News
      • Movie Reviews
      • Superhero Movies
      • Action Movies
      • Sci-Fi Movies
      • Anime Movies
      • Horror Movies
      • Marvel Movies
      • DC Movies
    • Streaming
      • Apple TV Plus
      • Disney Plus
      • Netflix
      • HBO
      • Amazon Prime Video
      • Hulu
    • Comics
      • Marvel Comics
      • DC Comics
    • Toys & Collectibles
    • Lego
    • Dungeons and Dragons
    • Merch
  • Hardware
    • Insights
      • Hardware News
      • Hardware Reviews
      • Hardware Features
    • Computing
      • Desktop PCs
      • Laptops
      • Handhelds
    • Peripherals
      • Headsets & Headphones
      • TVs & Monitors
      • Gaming Mice
      • Gaming Keyboards
      • Gaming Chairs
      • Speakers & Audio
    • Accessories & Tech
      • Gaming Controllers
      • Tech
      • SSDs & Hard Drives
      • VR
      • Accessories
      • Retro
  • Deals
    • Game Deals
    • Tech Deals
    • TV Deals
    • Buying Guides
  • Video
    • Newsletters
    • Total Film
    • Retro Gamer
    • Newsarama
Total Film
  • home
  • Games
    • View Games
      • Games News
      • Games Features
      • Games Reviews
      • Games Guides
      • The Big Preview
      • On The Radar
      • Indie Spotlight
      • Future Games Show
      • Golden Joystick Awards
      • Action Games
      • RPGs
      • Action RPGs
      • Adventure Games
      • Third Person Shooters
      • FPS Games
    • Platforms
      • View Platforms
      • PS5
      • Xbox Series X
      • PC
      • Nintendo Switch
      • Nintendo Switch 2
      • Tabletop Gaming
      • Grand Theft Auto
      • Pokemon
      • Assassin's Creed
      • Monster Hunter
      • Fortnite
      • Cyberpunk
      • Red Dead
      • The Elder Scrolls
      • The Sims
  • Entertainment
    • View Entertainment
    • TV Shows
      • View TV Shows
      • TV News
      • TV Reviews
      • Anime Shows
      • Sci-Fi Shows
      • Superhero Shows
      • Animated Shows
      • Marvel TV Shows
      • Star Wars TV Shows
      • DC TV Shows
    • Movies
      • View Movies
      • Movie News
      • Movie Reviews
      • Superhero Movies
      • Action Movies
      • Sci-Fi Movies
      • Anime Movies
      • Horror Movies
      • Marvel Movies
      • DC Movies
    • Streaming
      • View Streaming
      • Apple TV Plus
      • Disney Plus
      • Netflix
      • HBO
      • Amazon Prime Video
      • Hulu
    • Comics
      • View Comics
      • Marvel Comics
      • DC Comics
    • Toys & Collectibles
    • Lego
    • Dungeons and Dragons
    • Merch
  • Hardware
    • View Hardware
      • Hardware News
      • Hardware Reviews
      • Hardware Features
      • Desktop PCs
      • Laptops
      • Handhelds
    • Peripherals
      • View Peripherals
      • Headsets & Headphones
      • TVs & Monitors
      • Gaming Mice
      • Gaming Keyboards
      • Gaming Chairs
      • Speakers & Audio
      • Gaming Controllers
      • Tech
      • SSDs & Hard Drives
      • VR
      • Accessories
      • Retro
  • Deals
    • View Deals
    • Game Deals
    • Tech Deals
    • TV Deals
    • Buying Guides
  • Video
    • Newsletters
    • Total Film
    • Retro Gamer
    • Newsarama
Total Film
Gaming Magazines
Gaming Magazines
Why subscribe?
  • Subscribe from just £3
  • Takes you closer to the games, movies and TV you love
  • Try a single issue or save on a subscription
  • Issues delivered straight to your door or device
From$12
Subscribe now
Trending
  • Battlefield 6
  • Golden Joystick Awards 2025
  • New Games for 2025
Don't miss these
Bioshock Infinite screenshot showing Elizabeth about to hit someone with a book
PC Gaming If "good is the new bad" in games, flawed experiments won't have time to grow into future GOTYs
Bully: Scholarship Edition screenshot
Open World Games Rockstar "laughed at all the controversy" surrounding Bully's name before the cult classic open-world game launched: "They were freaking out over something they didn't really know anything about"
Assassin's Creed Shadows
Games Ubisoft says players "are very sensitive to the quality" of games nowadays, so there's a "high" risk of "bashing" causing "damage to its reputation"
Baldur's Gate 3 screenshot showing companion Shadowheart, a young half-elf woman with long tied-back black hair
RPGs Baldur's Gate 3 dev says AAA is "perversely fascinated" by indie games, because those devs still understand how to make good ideas that aren't reliant on data
GTA Online gameplay of a club night in Galaxy
Grand Theft Auto GTA Online has resisted years of cringe celebrity cameos in live service games and emerged looking uniquely classy
A warrior overlooking ruins on a grassy field beneath a grey sky in Shadow of the Colossus
Games The games industry might be built on borrowed ideas, but new ones have to come from somewhere – even if Fumito Ueda says "the era of game mechanics is over"
GTA 6
Games Take-Two boss says good games are the new bad games: "Some of our competitors have realized maybe a little late in the day that consumers are not okay with okay"
Bully
Open World Games A mandate came in from the Rockstar head office," Bully artist recalls, and "the art team pretty much purged itself from the studio" – which ended up giving the cult classic "its own identity"
An anime-style drawing of a woman smoking a cigarette in front of a chain-link fence from the adult puzzle game HuniePop
Games Game industry fires back as certain adult games continue to be delisted from Steam and Itch.io: "Financial institutions are now influencing which stories can be told and sold in games"
Clair Obscur: Expedition 33's Gustave in a French-inspired outfit
Games Space Marine 2 publisher praises Oblivion Remastered, FromSoftware, and the "Frenchy friends" on Clair Obscur: Expedition 33 as proof "the industry remains powerful" despite layoffs and studio closures
An animated character from the 1997 game Outlaws
Games Atari aims to be "best in the world at retro games," CEO says, which is why it's put its money into keeping brilliant retro studios like Nightdive and Digital Eclipse from having to worry about making payroll
Warframe
MMO Games How do you make an impossibly dense MMO friendly to new players? Warframe dev says you just keep trying: "I don't think we've ever quite got that 100% right"
Another Crab's Treasure trailer screenshot showing a cartoon-like crab with wide, vein-y eyes and a painful expression
Games Echoing Nier's Yoko Taro, Peak devs blast "puritan" group behind recent Steam and Itch game takedowns: "It'd be foolish to assume that any game is safe"
Jacob Diaz is surrounded by DNA in MindsEye
Third Person Shooters GTA lead's big gamble turned worst game of 2025 contender was such a disaster that nearly 100 devs are demanding change and apologies for "unbearable levels of overtime" and "mishandled" layoffs
A photo shows a collection of physical Volition releases that belonged to the developer
Games I visited a video game archivist trying to preserve some of the world's most forgotten history against all odds, and sometimes even other gamers
  1. Games
  2. Action
  3. Gun

Ways the games industry can improve its image

Features
By GamesRadar Staff published 17 January 2013

Straighten up and fly right, you delinquents

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

Let's clean up our act

Let's clean up our act

The tragedy at Sandy Hook Elementary set off intense political discussion on what groups in our society could be ultimately responsible for the incident, and talks of prevention have sprung forth. Some say it's the NRA's fault, others say video games cause people to be violent. Vice President Joe Biden recently met with representatives of the games industry to discuss solutions to the issue of gun violence in the United States, and the result came with a few suggestions.

His task force's advice to the games industry was to consider changing its public image, which, we agree could use a bit of spit-shine. So, games industry, no need to worry. We got this. We know just where games' messy spots lie, and we've got the polish to clean it all right up. All you have to do is follow these simple dos and don'ts.

Page 1 of 21
Page 1 of 21
DO: Get parents to use the ESRB ratings

DO: Get parents to use the ESRB ratings

Page 2 of 21
Page 2 of 21
DON'T: Make Bikini Torso Special Editions

DON'T: Make Bikini Torso Special Editions

Page 3 of 21
Page 3 of 21
DON'T: Refer to a mode designed for less skilled players as 'girlfriend mode'

DON'T: Refer to a mode designed for less skilled players as 'girlfriend mode'

Page 4 of 21
Page 4 of 21
DON'T: Use actual dangerous weapons as limited edition paraphernalia

DON'T: Use actual dangerous weapons as limited edition paraphernalia

Page 5 of 21
Page 5 of 21
DO: Make a happy train

DO: Make a happy train

Page 6 of 21
Page 6 of 21
DO: Make great games for kids

DO: Make great games for kids

Page 7 of 21
Page 7 of 21
DON'T: Make games with little or no value

DON'T: Make games with little or no value

Page 8 of 21
Page 8 of 21
DO: Have awesome female lead characters

DO: Have awesome female lead characters

Page 9 of 21
Page 9 of 21
DON'T: Put outrageously large breasts on them

DON'T: Put outrageously large breasts on them

Page 10 of 21
Page 10 of 21
DO: Be honest in what you say and do

DO: Be honest in what you say and do

Page 11 of 21
Page 11 of 21
DON'T: Eat Doritos and drink Mountain Dew

DON'T: Eat Doritos and drink Mountain Dew

Page 12 of 21
Page 12 of 21
DO: Show consequences for in-game actions

DO: Show consequences for in-game actions

Page 13 of 21
Page 13 of 21
DON'T: Glorify in-game violence

DON'T: Glorify in-game violence

Page 14 of 21
Page 14 of 21
DO: Know your target audience

DO: Know your target audience

Page 15 of 21
Page 15 of 21
DON'T: Make mature games' ad campaigns target children living with their moms

DON'T: Make mature games' ad campaigns target children living with their moms

Page 16 of 21
Page 16 of 21
DON'T: Write a Top 7 about the most violent video games

DON'T: Write a Top 7 about the most violent video games

Page 17 of 21
Page 17 of 21
DO: Write a Top 7 about the least violent video games

DO: Write a Top 7 about the least violent video games

Page 18 of 21
Page 18 of 21
DO: Make artistic, thoughtful, interactive experiences

DO: Make artistic, thoughtful, interactive experiences

Page 19 of 21
Page 19 of 21
DONT: Include a token controversy bait level

DONT: Include a token controversy bait level

Page 20 of 21
Page 20 of 21
DO: Listen to your fans

DO: Listen to your fans

What ways do you think the gaming industry could improve its image? Let us know your thoughts in the comments. We're listening.

And if you're looking for more, check out our 100 most anticipated games of 2013 and this week's Top 7.

Page 21 of 21
Page 21 of 21
CATEGORIES
PC Gaming Nintendo Wii-u PlayStation Xbox Platforms
GamesRadar Staff
Social Links Navigation

GamesRadar+ was first founded in 1999, and since then has been dedicated to delivering video game-related news, reviews, previews, features, and more. Since late 2014, the website has been the online home of Total Film, SFX, Edge, and PLAY magazines, with comics site Newsarama joining the fold in 2020. Our aim as the global GamesRadar Staff team is to take you closer to the games, movies, TV shows, and comics that you love. We want to upgrade your downtime, and help you make the most of your time, money, and skills. We always aim to entertain, inform, and inspire through our mix of content - which includes news, reviews, features, tips, buying guides, and videos.

See more PC Gaming Features
Read more
Bioshock Infinite screenshot showing Elizabeth about to hit someone with a book
If "good is the new bad" in games, flawed experiments won't have time to grow into future GOTYs
 
 
Bully: Scholarship Edition screenshot
Rockstar "laughed at all the controversy" surrounding Bully's name before the cult classic open-world game launched: "They were freaking out over something they didn't really know anything about"
 
 
Assassin's Creed Shadows
Ubisoft says players "are very sensitive to the quality" of games nowadays, so there's a "high" risk of "bashing" causing "damage to its reputation"
 
 
Baldur's Gate 3 screenshot showing companion Shadowheart, a young half-elf woman with long tied-back black hair
Baldur's Gate 3 dev says AAA is "perversely fascinated" by indie games, because those devs still understand how to make good ideas that aren't reliant on data
 
 
GTA Online gameplay of a club night in Galaxy
GTA Online has resisted years of cringe celebrity cameos in live service games and emerged looking uniquely classy
 
 
A warrior overlooking ruins on a grassy field beneath a grey sky in Shadow of the Colossus
The games industry might be built on borrowed ideas, but new ones have to come from somewhere – even if Fumito Ueda says "the era of game mechanics is over"
 
 
Latest in Action
Hideo Kojima
Hideo Kojima enjoys the trip of a lifetime to Brazil to promote Death Stranding 2, meeting a doppelganger of himself, probably eating a cake modeled after himself, and more
 
 
007: First Light
007 First Light might have its own James Bond, but the Hitman studio is borrowing from "the Daniel Craig era" in one major way: his physicality
 
 
Blood sprays across a snowy backdrop as Atsu cleaves an enemy's stomach open with a swift, wide blow of her katana in Ghost of Yotei's Gamescom trailer
Ghost of Yotei creative director says "the cognitive overload of all of the systems and all the buttons on the controller can be quite intense"
 
 
007: First Light
007 First Light studio "didn't want to create this superman from day one" with its fresh-faced James Bond: "It's not very relatable"
 
 
Atsu standing in front of a Pillar of the Fallen on a snowy outcropping
Ghost of Yotei has so much climbing because the devs wanted to focus on the "idea of freedom," and because Hokkaido really is that steep and "epic"
 
 
Assassin's Creed games in order: All of the current Assassin's Creed protagonists on a misty white background.
Fantastic Four and one-time Assassin's Creed actor reacts to Ubisoft's cancellation of a post-Civil War era game in the most appropriate way possible: "F**k off"
 
 
Latest in Features
Lex Luthor, Joker, Catwoman, Captain Cold, and Heatwave on the cover of Salvation Run #1
Peacemaker season 2: The finale's comic book history could be hinting at one of DC's biggest villains
 
 
The MTG Teenage Mutant Ninja Turtles leap into action at night, with smiles on their faces and weapons drawn
As an '80s kid, MTG Teenage Mutant Ninja Turtles just feels right... but why can Aunt May and a Pigeon beat Super Shredder?
 
 
Victor and Emily in Tim Burton's Corpse Bride
20 years after its release, watching Tim Burton's Corpse Bride as an adult hits so much harder in a world obsessed with relationships
 
 
One-Punch Man season 3: Saitama punching while in mid-air during the anime One-Punch Man.
After a six-year wait and middling second season, ​​One-Punch Man desperately needs to prove itself again
 
 
Nhut Le, Tim Meadows, Freddie Stroma, Danielle Brooks, John Cena, Jennifer Holland in Peacemaker season 2.
Peacemaker’s season 2 finale: laughter, tears, and a lot of setup for the future of the DCU
 
 
A white-armored Space Marine model on a jet bike
If you love painting Warhammer, this aura farming Space Marine model is a must-have
 
 
  1. Digital storefront key art for Little Nightmares 3 showing the two masked kids holding hands among a clutter of household items as a large figure with a glowing eye menacingly watches them from the background
    1
    Little Nightmares 3 review: "An overly safe, uneven, and half-baked follow-up where co-op is a hindrance instead of the evolution it should've been"
  2. 2
    With a new season on the way, is Blood Bowl's second edition still worth a look?
  3. 3
    Battlefield 6 review: "More refined than innovative, this FPS is on target with multiplayer even if its campaign is just a big shrug"
  4. 4
    Absolum review: "Classic beat 'em up systems pair beautifully with a run-based structure in this fleet-footed, wonderfully varied Hades-like"
  5. 5
    Digimon Story: Time Stranger review: "Finally in competition with Pokemon and Persona, this monster raising RPG is showing rapid evolution"
  1. Tron: Ares
    1
    Tron: Ares review: "Misses out by swapping the Grid for the real world"
  2. 2
    One Battle After Another review: "One of the best studio movies in years and an instant classic"
  3. 3
    The Conjuring: Last Rites review: "Not bold or memorable enough for the Warrens' final chapter"
  4. 4
    Demon Slayer: Infinity Castle review: "Roars past Mugen Train as Demon Slayer's best adventure yet"
  5. 5
    The Long Walk review: "One of the best Stephen King adaptations ever made"
  1. Yelena Belova, Kamala Khan and Blade Knight in Marvel Zombies
    1
    Marvel Zombies review: "A fun expansion of the What If episode with delightful MCU Easter eggs and truly gross R-rated kills"
  2. 2
    Gen V season 2 review: "As strong as the first season, if not stronger"
  3. 3
    Wednesday season 2 part 2 review: "Ortega shines, but it's a zombie who steals the entire show"
  4. 4
    Peacemaker season 2 review: "Darker and sadder than the first year, but there's still a lot of fun to be had with the 11th Street Kids."
  5. 5
    Wednesday season 2 part 1 review: "Complex and exciting but weighed down by too many subplots"

GamesRadar+ is part of Future US Inc, an international media group and leading digital publisher. Visit our corporate site.

  • About Us
  • Contact Future's experts
  • Terms and conditions
  • Privacy policy
  • Cookies policy
  • Advertise with us
  • Review guidelines
  • Write for us
  • Accessibility Statement
  • Careers

© Future US, Inc. Full 7th Floor, 130 West 42nd Street, New York, NY 10036.

Please login or signup to comment

Please wait...