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Valve's TF2 Japan relief promotion raises $300K (and counting...)

Valve has posted a heartfelt thank you to its Team Fortress 2 community for helping it studio raise in excess of $300K in support of relief efforts in Japan through the purchases of TF2 special edition Japanese headwear.

Last week, Valve released three limited-run Japanese headgear items in its Mann Co. store, promising to donate all proceeds (minus tax) to the American Red Cross Japanese relief fund. They include the "Benefactor's Kanmuri," the "Humanitarian's Hachimaki," and the "Magnanimous Monarch." Yesterday, Valve revealed the charity promotion has been a resounding success, writing:

“Wow. Seriously, people, WOW. We knew you had it in you, but we're still amazed you've raised over $300,000 so far. Take a BOW, TF2 community -- because that is an incredible, frankly astounding, amount of money from a dedicated number of gamers, to one heck of a lot of people in some real need right now.”

The message also emphasized that TF2 players are “generous and awesome," and that the headgear is still available for sale until April 6th.

Say what you will about the odd cheater, griefer or hacker, but if we've learned one truth about the gaming public (and the industry in whole) in the weeks following the Japan disasters, it's that they're a largely bighearted bunch. That, and some just really love hats.

[Source: Team Fortress 2]

Mar 30, 2011

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All proceeds going to the American Red Cross

 


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10 comments

  • FreedomPhantom - March 31, 2011 4:19 a.m.

    to repeat others: I love companies that do things like this. Stories like this make me happy :)
  • D0CCON - March 30, 2011 8:43 p.m.

    I helped with this thanks to my Hachimaki purchase. Getting a free hat for doing something you were about to do anyways, sweet. I love companies that do things like this (or in other words, mainly Valve and Bungie).
  • FunkyPickle - March 30, 2011 8:20 p.m.

    Bungie is raising money, too, in the form of $5 wristbands. They were at the #1 top selling spot on Amazon for awhile.
  • Sniped50 - March 30, 2011 8:11 p.m.

    Amazing. I never knew so many gamers had it in them. My faith in humanity = restored. @AGENTJORRRG Fox News won't report this. They prefer to sniff out stories that makes games look bad - I mean, if they released an article showing that games weren't always about "guns 'n' shit", then they may as well ADVERTISE them! OMG! What a frightful thought! @Shamanoid I hope that's sarcasm. Really. Else my faith in humanity = dead.
  • Shamanoid - March 30, 2011 7:39 p.m.

    I will donate my kidney to the nearest hospital if atleast 70% of those who bought the hats paid money to get te hats rather than donate to japan.And what they did is right, te japanese govenrment provided trilllions and trillions of dollars to support those who suffered fro the disaster...basically japan doesn't need your money, go donate to homeless people in your country better.
  • AGENTJORRRG - March 30, 2011 7:20 p.m.

    I wonder if Fox News will be reporting on this.
  • BadLadJon - March 30, 2011 7:19 p.m.

    Episode 3 now?
  • Bantha_Fodder - March 30, 2011 7:02 p.m.

    proud to say I picked up a Hachimaki on day 1. major kudos to Valve, a lesser company would pull the old "X% goes to charity!" bs (or even worse, "a portion of your purchase will go to charity"), but Valve went all the way. they could have kept 50% of the profits, but nope, they passed up thousands of dollars to help Japan. bravo.
  • UberNoob - March 30, 2011 6:58 p.m.

    I expected at most $50k to $100K, but its still nice that they raised $300k.
  • elsnichkum - March 30, 2011 6:39 p.m.

    NEAT!

Showing 1-10 of 10 comments

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