The stupider side of Gears 3

Today was a great day for Gears of War fans, as the first trailer finally debuted. Even better is what's teased in the video: Marcus and Locust temporarily teaming up, Dom sporting an epic beard and an "eff it all" attitude, Anya (a woman!) fighting alongside Cole and Baird, and a horrifc setting full of tentacled monsters and frozen corpses.

Gritty atmosphere. Dark and depressed themes. Exhausted characters pushed to the limits of their courage. This is what we expect from Gears of War. Unfortunately, we also got this:


My God, must they spoil everything? Yes, the Xbox Live Avatars have struck again, instantly reducing a subtle and carefully constructed mood of doom and gloom to nothing but a silly cartoon expression and easy opportunity for DLC cash. These things are quickly becoming the Microsoft equivalent of McDonald's Happy Meal toys.

Am I overreacting? Do you mind ridiculous, rubbery Xbox Avatars being made for every game, even the bloody and mature ones? Will you buy Gears 3 clothing for your (mandatory) doll? Discuss in the comments below!

Apr 13, 2010


  • frozenwarroir7 - September 20, 2010 11:23 a.m.

    me personnally waste of time and points i have a cog symbol on my avatar t shirt black and white, cog beanie red and black. i really dislike avatars in genarel but xbox has to make its money somehow. besides that fact gears of war 3 still looks badass and it will probably top the first two but only by a little. gow 3..... HOOAH!
  • soccerclownking - April 24, 2010 4:18 a.m.

    i don't pay much attention to stuff on the dashboard that often but i don't like this. No sir, not one bit
  • mattol58 - April 14, 2010 1:42 p.m.

    Epic games must be desperate to release gears 3 avatar dlc a year before release. I don't mind it but its a bit of a turn off. Since when does Dom have skin that dark though i though he had more hispanic origins
  • pin316 - April 14, 2010 11:41 a.m.

    Yeah - compeltely agree with most comments, this article is a complete overreaction. a) You don't have to buy them, b) The avatar has no impact on on the atual game itself c) Even if point b wasn't true, it's not like this is the first game At the end of the day, all the avatar items like these do is allow people that have money to spare to show that they are excited by a game/announcement etc. Plus it's genius idea by the companies as it basically gets people to pay for advertising their product - they don't force people to buy the things. The only thing i'm slightly annoyed by is that it has been ages now and yet there is still jack-all from the 'avatar items you unlock through playing games' thing - that seemed like a really cool idea, and has just disappeared!
  • Mattattack - April 14, 2010 10:36 a.m.

    I can see the attraction in buying these avatar items, and its not a bad idea! Maybe if you played AS avatars in the actual game, the maturity and grittynest would plummet horribly. But they're out of the game, out of sight so we can all enjoy the characters normal, rugged features. :)
  • TheSugarRay - April 14, 2010 8:56 a.m.

    Why is Avi-Dom black? he is supposed to be Latino. I know this because in the beginning of gears 2 he says "I'll shoot you in your asses!"
  • batman5273 - April 14, 2010 5:11 a.m.

    Happy meal toy: awesome analogy
  • WillisTron - April 14, 2010 4:55 a.m.

    While i would NEEVER spend money for clothing for my avatar, I don't really mind it so much - it's not like they actually intrude on the game itself
  • JustTheBoBreaker - April 14, 2010 2:16 a.m.

    I've got no problem with it. If making some easy cash lets Microsoft put more money into developing better games then so be it. I realize this is an extremely naive viewpoint because Microsoft probably just uses the money on something else.
  • Zwuh - April 14, 2010 12:30 a.m.

    Gears of War is a mature game? Fun, well-constructed, boy-fantasy nonsense. I like the Gears of War games, but they're no less childish than a cartoon avatar.
  • RogueRED - April 14, 2010 12:28 a.m.

    Lets think for aminute; Lets say you don't have to buy these and you DONT have to use ur avi in gears 3. The point? WTF does it matter. I bought the chris redfield uniform for my avatar. big deal. Thats the thing; Its your f**king choice on whether or not to buy it.
  • Togala - April 14, 2010 12:06 a.m.

    I have never and will never purchase anything for my avatar. He is useless. All he does is stare at me with judgmental eyes. Every moment I see him he looks back saying without speaking,"Up for another round of Modern Warfare 2, oh no don't pay attention to your life you abandoned, your family you ignore, your job your too ashamed to admit you were fired from and now you leave everyday from your little appartment with a suitcase and then sit in the park eating a sandwich crying."
  • Cyberninja - April 14, 2010 12:03 a.m.

    thats sad i find that xbox live would be better without all this crap.
  • TURbo - April 13, 2010 11:24 p.m.

    Mikel Reparaz will look like the Depressed Gears of War 3 Dom in like 10 years. When he has kids and other shit happens.
  • moubin - April 13, 2010 11:18 p.m.

    Sure all those cartooney crap makes them look stupid, but you still have to admit this games gonna be epic!(that was not a pun)
  • michaelmcc827 - April 13, 2010 11:01 p.m.

    As long as I keep in mind that the dev team makes the game, and the marketing people make the clothes, it's easy to keep them separate in my mind.
  • CH3BURASHKA - April 13, 2010 10:58 p.m.

    I, for one, am able to distance the game and the 'promotional material' in my mind enough that it doesn't bother me. Plus, it's a venue to show support that should be available, albeit free.
  • speno93 - April 13, 2010 10:54 p.m.

    just remeber the Horse armour, everyone whinged and bitched over it depiste the fact that it was an OPTIONAL thing to buy, this is somewhat similar. Although it is far too soon to be releasing this. They should,ve waited at least several weeks after the game was released.
  • Bloodstorm - April 13, 2010 10:49 p.m.

    I don't think you have a leg to stand on. It doesn't ruin the maturity of the game, it doesn't really have anything at all to do with the game. It is not like you are going to use your avatar in Gears 3. I mean, who gives a crap if you feel that the avatar items are ridiculous, I don't, even while having no real interest in most avatar items. Fact of the matter is, some do, and why not start getting things out there to hype people up? Why not? can you tell me one reason why they shouldn't? Or even give one reason why they "ruined the mood" as you say? I really didn't see the reasons in the article besides you aren't into avatars.Next time, just roll your eyes if you feel the need and walk away. No harm done. Gears 3 is not the first by any means.
  • Metroidhunter32 - April 13, 2010 10:37 p.m.

    stupidity given pixlated form.

Showing 1-20 of 28 comments

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