Sony tried bundling all PS4s with camera, couldn't keep it at $400

Sony Computer Entertainment considered including the PS4's camera with the console, but it wasn't possible at the "magic price" of $400. SCE president Andrew House told Business Spectator that it just wasn't worth it for the majority of consumers.

"Certainly for the earlier part of the lifecycle, the vast majority of the audience that we speak to tells us that their primary wish is for the full controller interface and there's not necessarily a huge emphasis being placed on camera interaction," House said.

Xbox One includes its camera and microphone suite, Kinect, with each unit. But it also costs $100 more than Sony's system. SCE Japan executive Masayasu Ito said it was important to keep the system at said "magic price"--$200 cheaper than PS3 at launch. The company would have incurred too much loss on each sale if the camera were included at that price.

While the PS4 camera is taking a backseat for system's launch, House said he's prepared to adjust messaging as the system matures; camera-bearing bundles may become the standard after PS4 is well established with gamers.


  • Shnubby - October 11, 2013 6:07 a.m.

    I'm glad they aren't including the camera, personally it's something I'd never use but also the PS4's lower price tag is one of it's biggest benefits over the Xbox One. The whole reason the Xbox 360 was more popular than the PS3 was because the PS3 was £420 whereas the Xbox 360 was considerably cheaper, no matter which model you went with. This time it's the other way around and Sony's £349 price tag is the edge that's going to make PlayStation the big boss of consoles again this generation.
  • JonTheGod - October 10, 2013 5:18 a.m.

    I'm getting my PS4 with a 2nd controller, PS4 Eye and Killzone: Shadow Fall for the same price as Xbox One on its own. The bundle price is effectively gives me the camera for free; I'm happy with that.
  • Eightboll812 - October 10, 2013 9:55 a.m.

    That's kind of what I was trying to say to Magnus, before he went off on a tangent with his "Sony copied MS" rant. I appreciate having choice on how I spend money on entertainment. I resent being sold crap I don't want under the excuse of "it's integral". Then un-integrate the crap that I don't want! The point is, which you captured here, is that if you have to buy a second controller and a game anyway, and you can find a deal for the things you really want most that bundles the camera for free, why not? I like the fact that Sony allows me to prioritize my own setup and peripherals that I want most, so I'm not paying for a device that is VERY low priority (camera) above a device (second controller) that is much more important to me. Even if talking to your TV is the next big thing, I'm managing fine right now with a universal remote. I'm not so lazy that I perceive a big difference between pushing one button to turn everything on and speaking to turn everything on. But having a second controller is critical in a household of many people.
  • Shinn - October 9, 2013 9:12 p.m.

    I haven't seen or heard anything about either camera that would stop it from being completely irrelevant to me.
  • garnsr - October 9, 2013 3:24 p.m.

    I think I'll probably get a camera for $60, I enjoy using Move now and then, hopefully they'll find a way to use the controller and camera together better if they have it from the start.
  • FoxdenRacing - October 9, 2013 1:40 p.m.

    It shows they were more committed to not repeating the mistakes they made with PS3 than they were with tempting to force a redefining of the market...good on them. If the camera justifies the extra $100, I'll buy the camera. If motion control continues to struggle to gain traction, by not spending extra for one there' no skin off my teeth.
  • GOD - October 9, 2013 2:29 p.m.

    Even with the camera it wouldn't have been $100 dollars more like the Xbox One, as the camera is only $60 I believe.
  • macrm32 - October 9, 2013 5:40 p.m.

    The camera's reportedly only $60.

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