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Sony rebrands online services, PSN now part of Sony Entertainment Network

Sony has decided to restructure its online streaming networks. Starting with the PlayStation Network and Sony's streaming music video service Qriocity, the company will be rebranding various networks and incorporating them into one umbrella service: the Sony Entertainment Network.

“Through Sony Entertainment Network we can provide everything that Sony customers value and want in a convenient, comprehensive manner that is uniquely Sony in its presentation and delivery,” said Kazuo Hirai, chairman of Sony Computer Entertainment at an IFA press conference in Berlin. This new network will rebrand the Qriocity music- and video-on-demand services as “Music Unlimited” and “Video Unlimited” - a change that went into effect last week.

Along with being able to offer more services in one place, Sony might be thinking it's a good idea to move away from PSN, since hacker attacks last April compromised millions of user profiles and interrupted the service for 23 days. Regardless of the motivation behind the change, PSN users may soon see “Sony Entertainment Network” when they log in.

Sep 1, 2011

Source: IndustryGamers


5 comments

  • therawski - September 2, 2011 8:37 a.m.

    People will still call it PSN and will still pirate their music and movies.
  • jmcgrotty - September 2, 2011 2:32 a.m.

    The hacking situation better have had exactly NOTHING to do with any of this. History has shown that there isn't any stigma attached to the hacks anymore, and the world has moved on. Want to change the name? Fine, doesn't matter. Just don't try to say that the hacking had anything to do with an exodus away from the PSN brand name.
  • grayguwapo - September 1, 2011 8:31 p.m.

    Question is... how will this change benefit online PS3 users? Better security? Faster access? More choices? Cheaper games?!?! Hopefully it shows some improvement. Nonetheless, I guess I'm forced into the change whether I like it or not...
  • D0CCON - September 1, 2011 5:27 p.m.

    So PSN is now SEN. I think the early access to Skyrim DLC on 360 was more impressive.
  • ultimatepunchrod - September 1, 2011 4:17 p.m.

    interesting. dont think it'll fool the people who really followed up on the whole hacking fiasco. but interesting nontheless

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