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Power Gig literally burns Guitar Hero. In a volcano.

In terms of PR stunt ambition, this should win some kind of prize. In order to promote Power Gig, which lets you play 'real' guitar to control the game, the game's dev team dropped a cargo plane load of plastic guitar peripherals into an active volcano. The point? It's time to play for real, man. Check out the video:  



Clearly there are better things that could have been done with the money, the guitars and the environment. But... we're probably not going to forget about this stunt for a while, so kudos to the marketing team. Let's hope for this lot's sake that the game has the quality to outshine Guitar Hero in the gameplay department when it's released in October. Otherwise it'll be Activision that's laughing.

12  Aug, 2010

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27 comments

  • protospasm - August 13, 2010 6:33 a.m.

    I like that the tone of the commercial was "We're done with fake rock!" and then immediately said "Also, the words 'cock' and 'fucking-talk show' have been removed from this song because they rock too hard. And also, our target demographic isn't allowed any curses... even if they injure themselves throwing plastic guitars into volcanos. Peaches understands."
  • ycsm570 - August 12, 2010 11:33 p.m.

    They certainly have balls for doing this. Too bad Rock Band is making the same game, but better.
  • AnonymouZ - August 12, 2010 9:33 p.m.

    you know, we all knew that eventually this idead HAD to become a reality. after guitar hero 2 i was just ITCHING for this thing to be here. in other words. I CAN'T FUCKING WAIT!!
  • Whit - August 12, 2010 8:20 p.m.

    If I could play a real instrument I wouldn't be messing around with a game... I'd be out there trying to get chicks naked with my musical prowess!
  • vincentdarkwood - August 12, 2010 7:44 p.m.

    that sucked
  • Xplosive59 - August 12, 2010 6:47 p.m.

    i want to see what the track listings for the game is first because if it is crap (like the song in the video) or are just covers of good songs it kind of ruins the atmosphere of playing with a real guitar if you dont like the music
  • hatebreeder - August 12, 2010 6:14 p.m.

    its slighty ironic that an ad for a music game would indeed feature such god awful music as they did in the background of this add. Well done you threw some shit in a volcano
  • NanoElite666 - August 12, 2010 4:56 p.m.

    Missed opportunity of awesome, they totally should have used "Through the Fire and Flames" as the music for the ad.
  • FunkSoulBrother - August 12, 2010 3:38 p.m.

    Burn Baby BURN
  • DarkTone - August 12, 2010 3:35 p.m.

    With a stunt like that they better do well! If not at least they can use the rest of the money to.......oh wait, they spent it on plastic guitars, a map of volcanos and a plane! DarkTone has spoken...
  • bigmonsterguy - August 12, 2010 3:03 p.m.

    Although, I believe that Power Gig was announced before RB3, leading me to believe that the makers of Rock Band 3 saw it and thought "OMG? There is a market for that?!?!?!". Someone correct me if I am wrong.
  • SonicX_89 - August 12, 2010 2:57 p.m.

    It's an amusing trailer, but I don't think Power Gig is going to be very successful. It's smart to go up against your main competition (Guitar Hero & Activison) to show how your game is different, but I feel it's going to be another Rock Revolution situation again. With Rock Band 3 coming out with the ability to use a real guitar to play with as well, Power Gig is going to be overlooked. Another thing, I don't play guitar, so I have no problem using plastic instruments with Guitar Hero and Rock Band, so I won't be playing Power Gig anytime soon.
  • Ridgley - August 12, 2010 2:27 p.m.

    Rock Band 3 makes this unimpressive and late.
  • JakeyBaby - August 12, 2010 1:57 p.m.

    @Metroidhunter32 ...Or easy depending on previous experience with a real guitar lol I'm interested, because games like this might end up being great learning, training and tutorial tools.
  • KnightDehumidifier - August 12, 2010 1:56 p.m.

    Since a bunch of gamers probably played with those guitars, the volcano by proxy accepted it as a mass virgin sacrifice.
  • FrozenImplosion - August 12, 2010 1:37 p.m.

    That was extremely awesome! I just hope the toxic fumes from the buirning plastic dissipate quickly enough that Iceland is unaffected.
  • AxiamWolfe - August 12, 2010 1:12 p.m.

    I doubt Power Gig can even compete against Rock Band 3. The extent of PG's "real" guitar in the game is just holding "chords" on different strings. It's still the same 5 colored button gameplay from what I've seen. Now RB3's Pro mode lets you use a Proper REAL guitar (or real guitar like controller) to play the song note for note as in real life. Personally I find that more appealing.
  • Felixthecat - August 12, 2010 12:45 p.m.

    I play Guitar anyway.
  • Gorillaman23 - August 12, 2010 12:33 p.m.

    Yeah, the thing is, I have been playing FOR REAL. For years. And I didn't need a game to tell me how I was doing. But I also played Guitar Hero. Why? Because games are about escapism, not realism. Think of how much this controller will cost. Almost as much a real guitar, probably. Why not invest a bit extra on a real guitar if you want REAL guitar playing? The fun in Guitar Hero isn't when you play the sections of notes like a real guitarist, it's when you nail an impossible solo with the style of a rock god BECAUSE YOU CAN. It's when you shred through Pull Me Under whilst flying through the sky on a ship pulled be gryphons BECAUSE YOU CAN. Can you do that in real life? No, you can't. But in real life, you can play guitar FOR REAL.
  • Metroidhunter32 - August 12, 2010 11:38 a.m.

    I don't think they actually dropped it into a volcano, but it was cool nonetheless. This game is going to be balls hard.

Showing 1-20 of 27 comments

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