Now here's an idea - game loyalty rewarded with cheaper sequels

System 3 is rewarding existing owners of Ferrari Challenge on PS3 by reducing the cost of its sequel, Ferrari: The Race Experience for its release on PSN tomorrow. It's not a massive reduction in price, as fans get it for £9.99 instead of £11.99, but a lot of companies would do well to follow their example.

Presumably the PS Store will scan your hard drive for game saves or even the presence of the game disc before you pay. However it works, it's a great idea, and we'd love to see it applied to other games, especially big series like FIFA, Call of Duty or Street Fighter.

The game itself appears to be a remix of the first Ferrari Challenge: Trofeo Pirelli, with two more tracks - Riviera and Fiorano - both of which appeared in the original's pseudo-sequel, Supercar Challenge. There will also be new cars such as the 458 Italia and the 599XX. It's good to see another Ferrari-only game as the original had a genuine sense of that prancing horse magic, not to mention the fact it had 'the finger' assigned to a shake of the SixAxis. 

The new game should be hitting PSN any time now. In the mean-time, check out this CG trailer:

There isn't any gameplay footage available right now, but you can see now-Formula One driver Bruno Senna talking us through the original game from a few years back here for an idea of what to expect:

06 Oct, 2010


  • xerroz - October 7, 2010 3:02 a.m.

    call of duty? hahahahahaahahah. in your dreams, expect activi$ion to increase the price than reduce it even if u have the previous game
  • Shenlong4517 - October 6, 2010 11:26 p.m.

    You'd think this would've been implemented a while ago throughout the industry. Thank heaven someone finally came up with this idea.
  • Hammerburst - October 6, 2010 6:40 p.m.

    I can't like this enough, they're clearly one of the only remaining devs that think of customers as opposed to just "OMG $$$$$$"
  • BlindMarksman - October 6, 2010 5:30 p.m.

    This is Freakin´ Brilliant! I hope many more follow their steps!
  • Tronto13 - October 6, 2010 4:47 p.m.

    Great idea! Loved the joke you slipped in about CoD, greedy Activision would never pass up money or help out fans of their work, let alone together!!
  • omicron1 - October 6, 2010 3:20 p.m.

    See also: Stalker: Call of Pripyat Loyalty Edition, retailing on Steam at $10 below the standard price. First, they ain't.
  • AxiamWolfe - October 6, 2010 1:23 p.m.

    Seems like a good plan. One problem I foresee if it works as detailed here, i.e. scanning the HD or console for saved game/game disc/install data(?), would be if some people use "pirated" save data or "pirated games" to get the bargain. Admittedly, with pirated games themselves being used in such a way, it's limited to the PC platform. Maybe there is a way that the publishers will counter these tactics. This IS a better sounding solution than charging more $$$ and on-the-disc "DLC".
  • Sleepingdragon - October 6, 2010 11:36 a.m.

    first, just like how thyl be 1st to adopt that marketing plan

Showing 1-8 of 8 comments

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