We've seen Nintendo's amazing new handheld in person and have nearly nothing but praise in our hearts. But how do you convey the 3DS' amazing technology via commercials, print or even internet advertising? Hideki Konno, the man most responsible for the 3DS at this point, had this to say to Edge magazine on the matter:
“We are constantly discussing how to market the product. Our internal PR departments are saying that we should use cinema advertising, because cinemas are capable of showing 3D movies. But our key point with 3DS is that you don't need glasses, which you obviously need to use in cinemas. So we think regular marketing and promotional activities will be very tricky for us. I think that a lot of awareness about 3DS will be spread by word of mouth.”
I can personally vouch for the 3DS' abilities, but can also understand the unique challenge here. Back when Nintendo was attempting to pimp the Virtual Boy, it released special glasses with Nintendo Power and color-coded the issue so it would appear in 3D while wearing said eyewear. Don't think that'll work again this time... not that it worked in the first place.
Above: C'mon! It totally works like I say it does!
So, it seems like the obvious tactic is to have in-store demos as early as possible. Don't be surprised if a playable 3Ds shows up in a retail store weeks (if not months) before the actual release date. In fact, I wouldn't put it past Nintendo to drop some out in the US for the holiday season.