Nintendo says marketing the 3DS will be 'very tricky'

We've seen Nintendo's amazing new handheld in person and have nearly nothing but praise in our hearts. But how do you convey the 3DS' amazing technology via commercials, print or even internet advertising? Hideki Konno, the man most responsible for the 3DS at this point, had this to say to Edge magazine on the matter:

“We are constantly discussing how to market the product. Our internal PR departments are saying that we should use cinema advertising, because cinemas are capable of showing 3D movies. But our key point with 3DS is that you don't need glasses, which you obviously need to use in cinemas. So we think regular marketing and promotional activities will be very tricky for us. I think that a lot of awareness about 3DS will be spread by word of mouth.”

I can personally vouch for the 3DS' abilities, but can also understand the unique challenge here. Back when Nintendo was attempting to pimp the Virtual Boy, it released special glasses with Nintendo Power and color-coded the issue so it would appear in 3D while wearing said eyewear. Don't think that'll work again this time... not that it worked in the first place.

Above: C'mon! It totally works like I say it does!

So, it seems like the obvious tactic is to have in-store demos as early as possible. Don't be surprised if a playable 3Ds shows up in a retail store weeks (if not months) before the actual release date. In fact, I wouldn't put it past Nintendo to drop some out in the US for the holiday season.




  • NintendoStaff - August 13, 2010 1:02 a.m.

    Instant buy!
  • GameManiac - July 27, 2010 6:31 p.m.

    I don't think it'll be very tricky to market the 3DS, especially with it's capabilities. Look at the Wii, as well as its marketing campaign with the two Asians and the slogan "Wii would like to play". I loved that marketing campaign. I can think of a pretty good marketing idea right now. It's probably not as good as getting Nintendo to give us free 3DSs (lol), but fairly good nevertheless. Imagine people going by with their daily lives, only that each and every one of them has a 3DS with them. And each 3DS has a specific Nintendo character on them, popping out of the screen like holograms. This nicely shows the nostalgia of Nintendo, the 3D magic of the 3DS, and the customization for everyone who gets one. What do you all think?
  • albertoburgos - July 11, 2010 8:09 p.m.

    all they need to do is do an add that states "3ds: it has kid icarus uprising"
  • Defguru7777 - July 11, 2010 2:31 a.m.

    How about they just send a 3DS to everyone in America? That's sure raise awareness. And get me a 3DS. :)
  • Blackout1881 - July 11, 2010 1:42 a.m.

    I know of many people who just don't give a rats ass about 3D but if they were to actually see it without glasses I think it would change their mind. I personally can't wait to try this thing out but just from the praise and the lineup it's practically a day one purchase already for me.
  • TheElephantManchurianCandidate - July 10, 2010 2:55 p.m.

    I don't think they have much to wory about 3D is the flavor of the month right now
  • shyfonzie - July 10, 2010 12:17 p.m.

    Reggie looks like your fat uncle in every goddamn picture I see.
  • WillisTron - July 10, 2010 7:23 a.m.

    Buying as soon as it's out
  • Modroneman - July 10, 2010 6:47 a.m.

    I will but the 3DS on launch date! I don't think they have anything to worry about!
  • Crabhand - July 10, 2010 2:56 a.m.

    I'm sure Nintendo will come up with something. They really need to make people aware of the lack of glasses for 3D effect. I'm already sold, though, so it doesn't make much of a difference to me personally.
  • 510BrotherPanda - July 10, 2010 12:41 a.m.

    I'll get one for sure if the top screen is at least close to DSiXL's size. I prefer the DS lite, but my shoulder buttons are still screwed up.
  • CH3BURASHKA - July 9, 2010 11:13 p.m.

    Solution: send every person in Americuh a 3DS. That'll convince everyone it works.
  • awsomemaster - July 9, 2010 11:03 p.m.

    if they DO put in demos in the stores i could see lines going out my local target of people just wanting to see/play the thing for a few minutes. it would be like bringing e3 home. AND the crowds.
  • 8bitBaby - July 9, 2010 10:35 p.m.

    yeah, they have their work cut out for them this time. i agree in-store demos are the main way this thing is going to resonate with people. they're going to have to have people jumping out of nintendo tour vans, and slapping them in peoples hands on the street to get them to understand what it's about. street demos! that's ones free on me nintendo! good luck nintendo. don't screw this one up.
  • Mexiflan - July 9, 2010 10:27 p.m.

    That is for you guys. Here in Mexico we'll have to blindly trust Nintendo.
  • Chardan - July 9, 2010 9:53 p.m.

    Well, they always have the reliance of the DS brand to fall back on. Say some mother sees the DS, she'll go 'thats the upgrade for little Timmy's DS'...or something along those lines. Cheesy Advertising may be the way, which will remind me of the Wii campaign, with those two Asian fellas going around to peoples houses and playing some games.
  • Cleanser247 - July 9, 2010 9:52 p.m.

    Man, I can't wait to see a 3DS up close! It's just so amazing they've made such a thing! Now all we need is 4D!
  • GamesRadarTylerWilde - July 9, 2010 9:31 p.m.

    Hahaha @ Reggie's, "BUH, I DUNNO!" expression.

Showing 1-18 of 18 comments

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