Nintendo allowing retailers to set 3DS price in Europe. Good luck if you have a pre-order

Seriously, Nintendo? Seriously? We at Radar UK have just collectively sat through Nintendo's European 3DS press conference (some of us actually there, some of us streaming it over the internet), and while the whole thing was rather exciting, there were only two pieces of information we really wanted. The release date and the price. But now that it's all over, we only have one of them.

Why? Because although Ninty has confirmed a $249.99 price point in America, it's allowing retailers to chose their own tags in Europe. Rearrange the letter 'W', 'F' and 'T' into a poular phrase an you'll have our reaction right there.

Nintendo rounded off the conference by confirming that the 3DS will be released in Europe on March the 25th, two days before the US launch date of the 27th. On the price though? Not a word beyond telling us that they've confirmed a trade price with retailers, and are going to allow them to set their own prices. Cue faces in the Radar UK office that are now as aghast as yours now is.

If you've ever bought a console in a high street store, you know the experience means one thing. Being ripped off to high heaven by being forced to buy the machine as part of a big expensive bundle of extraneous plastic crap, shit games and carry cases you'll throw in the bin as soon as you get home. When that kind of thinking is allowed to dictate a sale price, devoid of an official Nintendo RRP? We are afeared, readers, we are afeared.

Of course, there's a silver lining here. With no RRP, the market is open for bloodthirsty undercutting as well as overcharging. Once the high street announces its pricing scheme, we expect online retailers will have a field day slashing it down. GAME is set to announce its official price tomorrow, so keep everything crossed until then. With a US price of $249.99 and Europe's magic exchange rate for games hardware traditionally resulting in a $1 = £1 conversion, we're guessing £249.99 minimum. Any higher than that, and we'll be taking to the street with flaming torches and pitchforks. More than ever before, early adopters (particularly ones tied to a particular high street store via pre-order) may not be in for a great time.

What do you reckon? Worried? Not worried? Looking at your -order receipt with mistrust and contempt?

**UPDATE - HMV have announced a price of £229.99., as predicted, have gone lower, with £219.99. The GAME group is yet to confirm anything**

**UPDATE 2 - GAME have now announced £229.99 as well, with a price of £39.99 for games. No word from GameStation yet, but they're calling a more sane £32.99 for games**


Nintendo WTF


  • vorpalbunnie - January 19, 2011 11:08 p.m.

    Game Gears has it for only £195! rejoice!
  • Nollog - January 19, 2011 11 p.m.

    Here's the solution: Buy a US 3DS, and US games. The lack of sale in the EU will prompt Nintendo to take us less lightly in future.
  • oddprophet - January 19, 2011 9 p.m.

    I'm happy with my GBA SP, I always saw handhelds as a way to pass time and it does that just fine without costing an arm and a kidney...
  • mattdark - January 19, 2011 8:15 p.m.

    HA! Ive never paid more then £200 for a console, theres no way im going to pay more for something thats only going to be played a fraction of the time... Its a rather BS move regardless, even more so when Europe seems to get screwed over with the price of games and consoles all the time, considering we always sem to get charged around 20-30% higher then the price would be if they converted the price in-line with the current conversion rates.
  • HereComesTheHypeTrainCHOOCHOO - January 19, 2011 8:07 p.m.

    I think I'll save a bit of cash and just rob some poor kid in the parking lot when they leave the store. Instant free 3DS. Unless I get caught, then I have to play the PS3 in my jail cell until I've paid my debt to society. Win/win either way.
  • salaryman - January 19, 2011 7:38 p.m.

    Considering the sales of the current DS are still likely to be profitable and with no real market threat for a while it makes sense to price it high to begin with (effectively screwing early adopters but still) and regarding the Europe being official "price mark free" I find that not too surprising, there are a lot more currencies to take into account and exchange rates are a bit skitty at the moment with EU bailouts etc unlike past console launches.
  • HowdyCowboyCheesesBurger0911 - January 19, 2011 6:13 p.m.

    I can't wait
  • Camoxide - January 19, 2011 5:48 p.m.

    £230? lol job on. I'll pay £180 for it max.
  • infernox - January 19, 2011 5 p.m.

    gamegearz has it for £195. im expecting indie shops to undercut the big retailers.
  • JD_Method - January 19, 2011 4:57 p.m.

    That price is ridiculous. You can buy proper consoles for less than that.
  • yonderTheGreat - January 19, 2011 4:55 p.m.

    Japanaman is American? NO WAYS!
  • jwebster102 - January 19, 2011 4:39 p.m.

    hmm - not impressed Ninty. Lets hope we end up with a price war with retailers undercutting each other for our hard earned cash. As for which organ to sell.....kidneys are always in demand
  • TRAVthe3RD - January 19, 2011 4:38 p.m.

    i had my comment about this potentially being a good thing with undercutting but i read on and you sir already had that covered.. good job, i see my insight isnt needed here *flies away*
  • Snowyjoe - January 19, 2011 4:34 p.m.

    Why did Nintendo take this kind of approach? Do they wanna use the European market as some kind of.....sales test or something??
  • db1331 - January 19, 2011 4:31 p.m.

    Nothing sucks more than being forced to buy a launch bundle. I wouldn't panic though. It's possible you will benefit from undercutting. Personally I will be waiting for the 3DS 2.0. I'm still pissed that they announced the DS XL right after I bought a DSi with a worthless camera.
  • Phoenix4 - January 19, 2011 4:15 p.m.

    Nintendo wanna troll us.
  • NeonSalmon - January 19, 2011 3:56 p.m.

    ahhh shiiit, I can't afford this unless I trade in my DSi...
  • Japanaman - January 19, 2011 3:54 p.m.

    I'm proud to be an American... where at least I know what I'm paying for the 3DS..."
  • theamazingmrpotato - January 19, 2011 3:53 p.m.

    Well HMV wil have probably gone bust by the time its released. Why do nintendo have a complete disregard for europe?
  • Enaksan - January 19, 2011 3:51 p.m.

    Game have just said £229.99 also. Have to say, a bit higher than i was hoping although not totally unexpected. Now to decide which organ to sell...

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