A new event series geared toward
celebrating and exploring nerd culture is set to debut in Los Angeles
this March. LeetUP was founded by G4TV's Kevin Pereira and Charles
Hirschhorn in collaboration with art collective iam8bit, and aims, in
the words of Pereira, to “celebrate all that is nerd — our love
for the internet, podcasting, tech, music, videogames — and remix
them in a way that makes us social again.”
The first leetUP event will be held at
LA's Club Nokia on Thursday, March 1, with doors opening at 7pm.
Hosted by Pereira, the event will feature appearances by Felicia Day,
Kevin Smith, Nerdist's Chris Hardwick, Super High Me's Doug Benson
and others. “Experiential zones” will allow visiting poindexters
to get hands-on with new tech, gaming gear and lifestyle products.
Pereira has big plans for leetUP,
saying the debut event will provide “an intimate and experimental
playground for the discerning nerd.” With the brand likened to a
traveling carnival, Pereira's aim is for the event to “constantly
evolve at each stop.” Tickets are available from Ticketmaster, the
Staples Center box-office or iam8bit's Sunset Boulevard store, priced
from $11.50 to $46.50.
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