Infinity Blade 2 unironically includes a purchasable Spike VGA ring

In one of the stranger examples of product placement in recent memory, Infinity Blade 2 includes a purchasable ring shaped like the logo for the Spike TV VGA awards. Seriously. Like, you can buy it in the in-game shop. In this amazing, mysterious fantasy world, you're able to purchase a gaudy, golden, diamond-emblazoned ring that looks like the logo from a television award show. Because that doesn't take us out of the experience or anything.

Above: It's actually not a bad ring, all things considered

We're really perplexed by this. We don't think that it's bad, per say. It's not like it's absurdly strong, and it doesn't actually show up on the character or anything, it's just... really... strange. If it was some sort of free thing that was given out the day of (or the day after) the VGAs we'd think it was a silly, near present, but it's how folded into the game this thing is. It's like no one at Epic thought it was the least bit strange that it would be in the game. Now we're frightened to continue - if the developer thought this was normal, what other marketing atrocities are in our future? How long until we run into Geoff Keighley brandishing an axe and challenging us to a duel? When will we get the McDonalds fry greatsword? At what point will we unlock the Plate Armor of Thirst-quenching Powered by the Dew?

We live in a strange, strange world.


  • larkan - December 1, 2011 11:41 p.m.

    There was a lot of goofy equipment in the first one too, this is probably their way of saying "look, we know we're going to win several awards, so wear this ring for 4 battles and then buy a new one"
  • comaqi - December 1, 2011 9:56 p.m.

    Wow. Just wow.
  • SideOfBeef - December 1, 2011 8:42 p.m.

    What? Why?
  • Radimir - December 1, 2011 7:27 p.m.

    Sigh. And it costs 2011 monies. They're sure to win, now!
  • lilbuddha - December 1, 2011 7:19 p.m.

    Because stupid shit like this isn't already happening in spades anyways ? The game's industry is the music industry 20 years ago.
  • thejslewis - December 1, 2011 7:19 p.m.

    Wow... So this would be like Indiana Jones having to steal an Oscar at the beginning of "Raiders of the Lost Ark"?

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