This is how to sell Soulcalibur V

Advertisements promoting Soulcalibur V have begun appearing in mainstream papers in Japan, like Nikkan Sports, reports Andriasang. Highlighting the swollen bosom of Ivy, the ad says “This spring, your chest swells with anticipation,” and promotes the title’s upcoming Japan release on February 2. Also released by Namco Bandai today, is a new video of the game’s opening cinematic. You can behold both below.

Above: We would’ve gone with Voldo. Maybe that’s why we’re not in marketing

What the ad doesn’t tell you is that Soulcalibur V will release on January 31 in North America and on February 3 in Europe. It also doesn’t tell you much about how the game plays. For more details on that, check out our latest . 


  • Spybreak8 - January 7, 2012 2:59 p.m.

    Lol, of course, this is from the East. Nothing has changed, big boobed chicks and very powerful characters getting, wait for it (no no really wait for it), more powerful. It's over 9000! *insert Pacard Face Palm*
  • Jag-T1000 - January 6, 2012 12:53 p.m.

    Gonna use this image as wallpaper for my phone! :)
  • n00b - January 6, 2012 12:44 a.m.

    incidentally, this outfit was designed by bayonetta's character designer
  • minimaxi - January 6, 2012 3:54 a.m.

    which is a woman. yes, I've just remembered the irony.
  • CoolCatsdelaCuloCreed - January 5, 2012 11:40 p.m.

    Tig oool bittys
  • jonahfalcon - January 5, 2012 9:44 p.m.

    Trust me, it isn't CHESTS that are swelling in anticipation.
  • quincytheodore - January 5, 2012 9:20 p.m.

    I was gonna post some witty comments, but then I took an ar... No, I was just distracted.
  • SerpentineZERO - January 5, 2012 7:34 p.m.

    Seriously? Good lord.
  • Nodoudt - January 5, 2012 7:18 p.m.

  • minimaxi - January 5, 2012 6:34 p.m.

    was wondering how this would make the splash in western news. I followed the game director's twitter, the english version of ad replaces the text with "go big or go home". and Ivy's definitely not going home.
  • pr0tostar - January 5, 2012 6:05 p.m.

    2's and V's ahhhhhh I get it. I'm sorry it took me 10 minutes, but... yeah I totally get it.
  • jonahfalcon - January 5, 2012 5:16 p.m.

    Let's flashback to Games Radar, June 13, 2007: LOL
  • Clovin64 - January 5, 2012 3:09 p.m.

    Just drop all pretences, eh Namco? But c'mon, Ivy's a joke. There are far better characters to use than her. Personally, I'd go for a massive close up of Voldo's codpiece.
  • thatgurl - January 5, 2012 3:06 p.m.

    As a straight female, I long for the day they make a game ad that focuses on the big bulge between the man's legs. That would make me buy anything. lol Seriously, us women want and crave eye candy, we just need to demand it more.
  • pr0tostar - January 5, 2012 6:01 p.m.

    The electronic entertainment demographic profits more from male interest. Now go play Nintendogs like a good girl gamer.
  • TwinHallow - January 5, 2012 7:33 p.m.

    Dude you are HILARIOUS
  • n00b - January 6, 2012 12:43 a.m.

    el shaddai ascension of the metatron
  • therawski - January 5, 2012 2:45 p.m.

    Wait, this isn't Bioshock Infinite, I got confused.
  • talleyXIV - January 5, 2012 2:21 p.m.

    Sex sells, boi!
  • InFeRnOg - January 5, 2012 1:34 p.m.

    The fact you're all commenting on it means it was a marketing success.

Showing 1-20 of 48 comments

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